A data profile of the people who buy, follow and care about The Gilded Age in Germany — modelled from more than twelve digital signal sources. The Gilded Age has an estimated audience of 2,917,053 people in Germany.
The average The Gilded Age fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Downton Abbey, Daniel Day-Lewis, The Man in the High Castle (TV series), with strongest over-indexing on Downton Abbey (236.71× the country average).
Demographically, the The Gilded Age audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Gilded Age fan in Germany is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Downton Abbey.
The key figures that characterise the The Gilded Age profile in Germany.
55.2% are female, 44.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 41.5 |
| Estimated audience size | 2,917,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide The Gilded Age audience comes from Germany.
| Country | Share |
|---|---|
| United States | 64.4% |
| United Kingdom | 12.5% |
| Germany | 6.5% |
Where the The Gilded Age audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.25× | |
| 02 | Hamburg | ~80K | 1.14× | |
| 03 | Nordrhein-Westfalen | ~800K | 1.13× | |
| 04 | Schleswig-Holstein | ~100K | 1.10× | |
| 05 | Sachsen-Anhalt | ~90K | 1.07× | |
| 06 | Niedersachsen | ~300K | 1.06× | |
| 07 | Rheinland-Pfalz | ~200K | 1.02× | |
| 08 | Bremen | ~30K | 1.02× | |
| 09 | Hessen | ~200K | 0.96× | |
| 10 | Brandenburg | ~100K | 0.96× | |
| 11 | Mecklenburg-Vorpommern | ~60K | 0.96× | |
| 12 | Saarland | ~40K | 0.95× | |
| 13 | Bayern | ~500K | 0.94× | |
| 14 | Thüringen | ~70K | 0.85× | |
| 15 | Baden-Württemberg | ~400K | 0.82× | |
| 16 | Sachsen | ~100K | 0.81× |
The strongest cross-interests of the The Gilded Age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Downton Abbey | Movies & TV | 236.71× | ||
| 02 | Daniel Day-Lewis | Movies & TV | 98.53× | ||
| 03 | Hell Bunny | Fashion & Accessoires | 83.60× | ||
| 04 | The Man in the High Castle (TV series) | Movies & TV | 45.32× | ||
| 05 | Yvonne Strahovski | Movies & TV | 35.32× | ||
| 06 | Zach Galifianakis | Movies & TV | 30.62× | ||
| 07 | Perry Mason (TV series) | Movies & TV | 30.17× | ||
| 08 | The Crown (TV series) | Movies & TV | 29.98× | ||
| 09 | Elfen Lied | Literature | 29.24× | ||
| 10 | The Tudors | Movies & TV | 24.55× | ||
| 11 | Beverly Hills, 90210 | Movies & TV | 23.43× | ||
| 12 | Taraji P. Henson | Movies & TV | 21.49× | ||
| 13 | Whoopi Goldberg | Movies & TV | 21.32× | ||
| 14 | James Marsden | Movies & TV | 20.79× | ||
| 15 | Twilight (series) | Movies & TV | 20.59× | ||
| 16 | Fargo (film) | Movies & TV | 20.38× | ||
| 17 | Jane Austen | Literature | 14.77× | ||
| 18 | Meryl Streep | Movies & TV | 11.82× | ||
| 19 | Trabzonspor | Sports | 6.33× | ||
| 20 | Harry Potter | Movies & TV | 2.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.45× | |
| Creativity | OPEN | 1.43× | |
| Urban Lifestyle | OPEN | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.62× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.79× |
The Gilded Age has an estimated audience of 2,917,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
55.2% of The Gilded Age fans are female, 44.8% are male, with an average age of 41.5 years.
The Gilded Age fans show strongest brand affinity for Downton Abbey (236.71×), Daniel Day-Lewis (98.53×), and The Man in the High Castle (TV series) (45.32×) over the country average.
The Gilded Age fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond The Gilded Age itself, the audience over-indexes on Daniel Day-Lewis (98.53×), The Man in the High Castle (TV series) (45.32×), Yvonne Strahovski (35.32×), and The Crown (TV series) (29.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Gilded Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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