A data profile of the people who buy, follow and care about The Gilded Age in United Kingdom — modelled from more than twelve digital signal sources. The Gilded Age has an estimated audience of 5,640,449 people in United Kingdom.
The Gilded Age has an estimated audience of 5,640,449 people in United Kingdom. 62.3% are female, 37.7% are male, average age 47.4. Top brand affinities: Downton Abbey, Anna Faris, Crime fiction, The Crown (TV series), Volunteering.
Top brand affinities include Downton Abbey, Anna Faris, Crime fiction, with strongest over-indexing on Downton Abbey (26.94× the country average).
Demographically, the The Gilded Age audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical The Gilded Age fan in United Kingdom is more female, around 47.4 years old, with strong Community Orientation tendencies and a notable affinity for Downton Abbey.
The key figures that characterise the The Gilded Age profile in United Kingdom.
62.3% are female, 37.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.4 |
| Estimated audience size | 5,640,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide The Gilded Age audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 64.4% |
| United Kingdom | 12.5% |
| Germany | 6.5% |
The strongest cross-interests of the The Gilded Age audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Downton Abbey | Movies & TV | 26.94× | ||
| 02 | Anna Faris | Movies & TV | 20.00× | ||
| 03 | Russell Tovey | Movies & TV | 8.20× | ||
| 04 | Daniel Day-Lewis | Movies & TV | 7.22× | ||
| 05 | Damian Lewis | Movies & TV | 7.00× | ||
| 06 | La La Land (film) | Movies & TV | 5.78× | ||
| 07 | Maggie Smith | Movies & TV | 5.77× | ||
| 08 | Call the Midwife | Movies & TV | 5.71× | ||
| 09 | The Crown (TV series) | Movies & TV | 5.40× | ||
| 10 | Judi Dench | Movies & TV | 5.36× | ||
| 11 | Crime fiction | Literature | 4.96× | ||
| 12 | Volunteering | Politics & Society | 2.43× | ||
| 13 | Philanthropy | Arts & Culture | 2.43× | ||
| 14 | Garden centre | Home & Garden | 2.29× | ||
| 15 | Waterstones | Literature | 1.94× | ||
| 16 | Ryanair | Travel & Leisure | 1.93× | ||
| 17 | Politics | Politics & Society | 1.81× | ||
| 18 | IKEA | Home & Garden | 1.76× | ||
| 19 | Charitable organization | Politics & Society | 1.63× | ||
| 20 | Harry Potter | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Pet Ownership | JOY | 1.46× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.83× | |
| Extroversion | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Gilded Age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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