A data profile of the people who buy, follow and care about Crime fiction in United Kingdom — modelled from more than twelve digital signal sources. Crime fiction has an estimated audience of 4,755,440 people in United Kingdom.
The average Crime fiction fan in United Kingdom is 46.6 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Harlan Coben, Non-fiction books, Waterstones, with strongest over-indexing on Harlan Coben (9.98× the country average).
Demographically, the Crime fiction audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Crime fiction fan in United Kingdom is more female, around 46.6 years old, with strong Mindfulness tendencies and a notable affinity for Harlan Coben.
The key figures that characterise the Crime fiction profile in United Kingdom.
68.2% are female, 31.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 46.6 |
| Estimated audience size | 4,755,440 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 43% |
of the worldwide Crime fiction audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 7.4% |
| Germany | 6.0% |
Where the Crime fiction audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 2.01× | |
| 02 | Scotland | ~700K | 1.67× | |
| 03 | Northern Ireland | ~200K | 1.15× | |
| 04 | North East | ~200K | 0.92× | |
| 05 | East Midlands | ~300K | 0.89× | |
| 06 | South West | ~300K | 0.88× | |
| 07 | North West | ~400K | 0.84× | |
| 08 | East of England | ~400K | 0.84× | |
| 09 | Yorkshire and the Humber | ~300K | 0.82× | |
| 10 | West Midlands | ~200K | 0.82× | |
| 11 | South East | ~500K | 0.79× |
The strongest cross-interests of the Crime fiction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Val McDermid | Literature | 13.26× | ||
| 02 | Agatha Christie | Literature | 11.63× | ||
| 03 | Harlan Coben | Literature | 9.98× | ||
| 04 | Lee Child | Literature | 8.68× | ||
| 05 | Midsomer Murders | Movies & TV | 8.18× | ||
| 06 | Frankenstein | Literature | 7.47× | ||
| 07 | Book discussion club | Literature | 7.12× | ||
| 08 | Women's fiction | Literature | 7.06× | ||
| 09 | Non-fiction books | Literature | 6.84× | ||
| 10 | Goodreads | Literature | 6.82× | ||
| 11 | Contemporary romance | Literature | 6.63× | ||
| 12 | The Sunday Telegraph | News | 5.64× | ||
| 13 | Kindle Store | Literature | 5.41× | ||
| 14 | Downton Abbey | Movies & TV | 5.29× | ||
| 15 | Detective fiction | Literature | 5.08× | ||
| 16 | The Gilded Age | Movies & TV | 4.96× | ||
| 17 | Short story | Literature | 4.91× | ||
| 18 | Papyrus | Politics & Society | 4.37× | ||
| 19 | Novel | Literature | 3.64× | ||
| 20 | Waterstones | Literature | 3.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.45× | |
| Tradition | CONSERVATISM | 1.44× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Quality Awareness | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.76× |
Crime fiction has an estimated audience of 4,755,440 people in United Kingdom, concentrated in Scotland and Wales.
68.2% of Crime fiction fans are female, 31.8% are male, with an average age of 46.6 years.
Crime fiction fans show strongest brand affinity for Harlan Coben (9.98×), Non-fiction books (6.84×), and Waterstones (3.61×) over the country average.
Crime fiction fans in United Kingdom are most concentrated in Scotland (reach ~700K), Wales (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Crime fiction itself, the audience over-indexes on Non-fiction books (6.84×), Waterstones (3.61×), Book discussion club (7.12×), and Agatha Christie (11.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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