Crime fiction Audience in United States

Crime fiction logo

Crime fiction has an estimated audience of 15,205,480 people in United States. 69.7% are female, 30.3% are male, average age 41.1. Top regions: California, Texas, Virginia. Top brand affinities: The Gilded Age, New-adult fiction, Contemporary romance, Food and drink, Friendship.

The average Crime fiction fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include The Gilded Age, New-adult fiction, Contemporary romance, with strongest over-indexing on The Gilded Age (4.27× the country average). Demographically, the Crime fiction audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Crime fiction fans

Demographic split for Crime fiction audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.1
Estimated audience size15,205,480

Audience persona

The typical Crime fiction fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for The Gilded Age.

Top regions in United States

Top regions ranked by reach for Crime fiction in United States
RegionReachAffinity
California1,417,7480.85×
Texas968,8810.74×
Virginia794,2962.14×
New York777,9110.92×
Florida773,5510.75×
Illinois443,9530.88×
Pennsylvania427,3740.83×
Ohio377,5480.81×
North Carolina369,3660.81×
Georgia342,2670.73×
Michigan337,2970.85×
New Jersey337,2580.87×
Massachusetts305,1581.02×
Washington260,6500.85×
Tennessee243,1400.8×
Wisconsin234,8501.03×
Arizona226,1680.73×
Indiana224,7500.81×
Missouri222,7250.91×
Maryland219,5290.84×
Colorado214,5390.9×
Minnesota192,7000.88×
South Carolina182,3910.8×
Oregon178,7261.03×
Kentucky146,4820.77×
Louisiana146,2290.75×
Oklahoma142,8870.85×
Connecticut136,7250.9×
Alabama136,1160.64×
Kansas109,7320.92×
Nevada108,6220.74×
Utah106,5950.78×
Iowa104,1740.83×
Arkansas103,4930.83×
Mississippi102,7900.82×
Idaho88,8101.16×
West Virginia73,5441.04×
Nebraska73,0310.96×
New Mexico72,6500.95×
New Hampshire69,9201.17×
Hawaii69,8671.07×
Rhode Island63,0151.3×
Maine58,4781.07×
North Dakota56,7561.82×
Montana54,1351.28×
South Dakota53,4331.52×
Vermont53,1251.99×
Delaware52,4011.25×
Alaska45,1641.39×
Washington, District of Columbia37,8350.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crime fiction audience
BrandAffinityCategory
The Gilded Age4.27×Movies & TV
New-adult fiction8.84×Literature
Contemporary romance6.24×Literature
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
Women's fiction7.15×Literature
True Detective4.95×Movies & TV
Superman1.74×Movies & TV
Movies1.51×Movies & TV
Rome (TV series)12.27×Movies & TV
Non-fiction books4.64×Literature
Rock music1.76×Music & Radio
Beauty1.51×Beauty & Wellness
Outdoor recreation1.52×Sports
The Lincoln Lawyer (film)14.76×Movies & TV
Comedy movies1.64×Movies & TV
Beverages1.52×Food & Beverages
Culture1.56×Literature
Harry Potter1.91×Movies & TV
Harlan Coben12.87×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crime fiction audience
TraitClusterScore
Community OrientationOPEN1.27
MindfulnessBALANCE1.26
TravellingTHRILL1.23
SustainabilityBALANCE1.2
Social Media UsageJOY1.2
Design AffinityPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Crime fiction
CountryShare
United States23.8%
United Kingdom7.4%
Germany6.0%

See Crime fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Crime fiction have in United States?

Crime fiction has an estimated audience of 15,205,480 people in United States, concentrated in California and Texas.

What is the gender split and age of Crime fiction fans?

69.7% of Crime fiction fans are female, 30.3% are male, with an average age of 41.1 years.

Which brands do Crime fiction fans like most?

Crime fiction fans show strongest brand affinity for The Gilded Age (4.27×), New-adult fiction (8.84×), and Contemporary romance (6.24×) over the country average.

Where do Crime fiction fans live in United States?

Crime fiction fans in United States are most concentrated in California (reach 1,417,748), Texas (reach 968,881), and Virginia (reach 794,296). These three regions account for the largest share of the active audience.

What other brands do Crime fiction fans also like?

Beyond Crime fiction itself, the audience over-indexes on New-adult fiction (8.84×), Contemporary romance (6.24×), Food and drink (1.7×), and Friendship (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.