Rascasse Audience Intelligence

Crime fiction Audience in United States

A data profile of the people who buy, follow and care about Crime fiction in United States — modelled from more than twelve digital signal sources. Crime fiction has an estimated audience of 15,205,480 people in United States.

#14among Literary genre in United States#1562among Topic in United States#44in Literature

The average Crime fiction fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New-adult fiction, Contemporary romance, The Gilded Age, with strongest over-indexing on New-adult fiction (8.84× the country average).

Demographically, the Crime fiction audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crime fiction fan in United States is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for New-adult fiction.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crime fiction profile in United States.

Audience size
15.2M
in United States
Gender
69.7%♀
30.3% male
Age
41.1
average years
Country rank
#2300
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crime fiction fans

69.7% are female, 30.3% are male, average age 41.1.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Crime fiction audience in United States
MetricValue
Female69.7%
Male30.3%
Average age41.1
Estimated audience size15,205,480
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Crime fiction audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Crime fiction audience comes from United States.

Worldwide audience distribution share by country for Crime fiction
CountryShare
United States23.8%
United Kingdom7.4%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crime fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Crime fiction fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K1.16×
02Vermont~30K1.11×
03Rhode Island~50K1.10×
04North Dakota~30K1.07×
05South Dakota~40K1.05×
06Alaska~30K1.05×
07Montana~40K1.04×
08Delaware~40K1.03×
09Idaho~80K1.02×
10New Hampshire~60K1.02×
11West Virginia~70K1.01×
12Maine~50K1.01×
13Massachusetts~300K1.00×
14Wisconsin~200K1.00×
15Hawaii~70K1.00×
16Oregon~200K0.99×
17New Mexico~80K0.99×
18Nebraska~80K0.99×
19Connecticut~100K0.98×
20Mississippi~100K0.98×
21Kansas~100K0.98×
22Washington, District of Columbia~40K0.98×
23Illinois~500K0.97×
24Missouri~200K0.97×
25Kentucky~200K0.97×
26Oklahoma~200K0.97×
27Iowa~100K0.97×
28Arkansas~100K0.97×
29Minnesota~200K0.96×
30Nevada~100K0.96×
31Maryland~200K0.95×
32South Carolina~200K0.95×
33Louisiana~200K0.95×
34Utah~100K0.95×
35New York~800K0.94×
36Michigan~400K0.94×
37Tennessee~300K0.94×
38Washington~300K0.94×
39Indiana~300K0.94×
40Colorado~200K0.94×
41Alabama~200K0.93×
42Pennsylvania~500K0.92×
43Ohio~400K0.92×
44North Carolina~400K0.92×
45New Jersey~400K0.92×
46Arizona~300K0.92×
47Georgia~400K0.86×
48California~1.5M0.83×
49Florida~900K0.83×
50Texas~1M0.77×
Fig. 06

Affinity by region

Affinity by region — Crime fiction, United States
0.77×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crime fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crime fiction audience
#·InterestCategoryAffinity×
01Endeavour (TV series)Movies & TV14.76×
02The Lincoln Lawyer (film)Movies & TV14.76×
03Karin SlaughterLiterature14.22×
04Harlan CobenLiterature12.87×
05Rome (TV series)Movies & TV12.27×
06New-adult fictionLiterature8.84×
07Women's fictionLiterature7.15×
08Contemporary romanceLiterature6.24×
09True DetectiveMovies & TV4.95×
10Non-fiction booksLiterature4.64×
11The Gilded AgeMovies & TV4.27×
12Dick Van DykeMovies & TV3.12×
13FriendshipKids & Family2.62×
14Rock musicMusic & Radio1.76×
15SupermanMovies & TV1.74×
16Food and drinkFood & Beverages1.70×
17Comedy moviesMovies & TV1.64×
18Outdoor recreationSports1.52×
19MoviesMovies & TV1.51×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crime fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crime fiction audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
TraditionCONSERVATISM1.39×
Pet OwnershipJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crime fiction audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crime fiction have in United States?

Crime fiction has an estimated audience of 15,205,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crime fiction fans?

69.7% of Crime fiction fans are female, 30.3% are male, with an average age of 41.1 years.

03

Which brands do Crime fiction fans like most?

Crime fiction fans show strongest brand affinity for New-adult fiction (8.84×), Contemporary romance (6.24×), and The Gilded Age (4.27×) over the country average.

04

Where do Crime fiction fans live in United States?

Crime fiction fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Crime fiction fans also like?

Beyond Crime fiction itself, the audience over-indexes on Contemporary romance (6.24×), The Gilded Age (4.27×), Food and drink (1.7×), and Friendship (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Crime fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crime fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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