Rascasse Audience Intelligence

New-adult fiction Audience in United States

A data profile of the people who buy, follow and care about New-adult fiction in United States — modelled from more than twelve digital signal sources. New-adult fiction has an estimated audience of 7,559,779 people in United States.

#27among Literary genre in United States#2859among Topic in United States#79in Literature

The average New-adult fiction fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Detroit Pistons, Doctor Strange, with strongest over-indexing on International education (32.69× the country average).

Demographically, the New-adult fiction audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New-adult fiction fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New-adult fiction profile in United States.

Audience size
7.6M
in United States
Gender
76.4%♀
23.6% male
Age
37.5
average years
Country rank
#4691
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New-adult fiction fans

76.4% are female, 23.6% are male, average age 37.5.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for New-adult fiction audience in United States
MetricValue
Female76.4%
Male23.6%
Average age37.5
Estimated audience size7,559,779
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the New-adult fiction audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

30.3%

of the worldwide New-adult fiction audience comes from United States.

Worldwide audience distribution share by country for New-adult fiction
CountryShare
United States30.3%
Germany7.5%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New-adult fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

New-adult fiction fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.19×
02Vermont~20K1.18×
03South Dakota~20K1.13×
04Montana~20K1.12×
05Rhode Island~30K1.10×
06Delaware~20K1.08×
07West Virginia~40K1.07×
08New Hampshire~30K1.07×
09Maine~30K1.07×
10North Dakota~20K1.06×
11Idaho~40K1.04×
12Hawaii~30K1.04×
13Mississippi~60K1.03×
14New Mexico~40K1.02×
15Nebraska~40K1.02×
16Washington, District of Columbia~20K1.02×
17Arkansas~60K1.00×
18Kansas~60K0.99×
19Iowa~60K0.98×
20Oklahoma~80K0.97×
21Connecticut~70K0.97×
22Louisiana~90K0.96×
23Kentucky~90K0.96×
24Nevada~70K0.96×
25Utah~70K0.96×
26Alabama~100K0.95×
27Oregon~80K0.95×
28Maryland~100K0.94×
29Missouri~100K0.94×
30South Carolina~100K0.94×
31Wisconsin~100K0.94×
32Tennessee~100K0.93×
33Massachusetts~100K0.93×
34Indiana~100K0.93×
35Minnesota~100K0.93×
36New York~400K0.92×
37Arizona~100K0.92×
38Washington~100K0.92×
39Colorado~100K0.92×
40Virginia~200K0.91×
41Michigan~200K0.90×
42Georgia~200K0.89×
43Ohio~200K0.89×
44North Carolina~200K0.89×
45New Jersey~200K0.89×
46Pennsylvania~200K0.87×
47Illinois~200K0.87×
48Florida~400K0.80×
49California~700K0.79×
50Texas~500K0.76×
Fig. 06

Affinity by region

Affinity by region — New-adult fiction, United States
0.76×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New-adult fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New-adult fiction audience
#·InterestCategoryAffinity×
01International educationBusiness & Career32.69×
02Doctor StrangeLiterature22.50×
03Anthony MackieMovies & TV22.25×
04Ellen PompeoMovies & TV20.77×
05captain americaMovies & TV18.89×
06Gossip GirlMovies & TV16.67×
07Guardians of the Galaxy (film)Movies & TV15.71×
08Black Panther (comics)Literature14.46×
09Detroit PistonsSports13.93×
10Amazon KindleLiterature13.52×
11Young-adult fictionLiterature12.46×
12Roller coasterTravel & Leisure11.25×
13Dungeons & DragonsGames10.10×
14Rick and MortyMovies & TV8.87×
15Crime fictionLiterature8.84×
16Detective fictionLiterature7.97×
17Romance novelsLiterature6.59×
18E-book readersTechnology & Electronics6.31×
19Oklahoma City ThunderSports5.54×
20ClothingFashion & Accessoires2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New-adult fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New-adult fiction audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.66×
PatriotismCONSERVATISM2.48×
TraditionCONSERVATISM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New-adult fiction audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Family OrientationCONSERVATISM0.65×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New-adult fiction have in United States?

New-adult fiction has an estimated audience of 7,559,779 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New-adult fiction fans?

76.4% of New-adult fiction fans are female, 23.6% are male, with an average age of 37.5 years.

03

Which brands do New-adult fiction fans like most?

New-adult fiction fans show strongest brand affinity for International education (32.69×), Detroit Pistons (13.93×), and Doctor Strange (22.5×) over the country average.

04

Where do New-adult fiction fans live in United States?

New-adult fiction fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do New-adult fiction fans also like?

Beyond New-adult fiction itself, the audience over-indexes on Detroit Pistons (13.93×), Doctor Strange (22.5×), Guardians of the Galaxy (film) (15.71×), and Amazon Kindle (13.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See New-adult fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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