New-adult fiction Audience in United States
New-adult fiction has an estimated audience of 7,559,779 people in United States. 76.4% are female, 23.6% are male, average age 37.5. Top brand affinities: Dog breed, UK garage, Product design, Isometric exercise, Stamp collecting.
Top brand affinities include Dog breed, UK garage, Product design, with strongest over-indexing on Dog breed (7.71× the country average). Demographically, the New-adult fiction audience skews more female with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of New-adult fiction fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 37.5 |
| Estimated audience size | 7,559,779 |
Audience persona
The typical New-adult fiction fan in United States is more female, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 7.71× | Pets & Animals |
| UK garage | 20.63× | Music & Radio |
| Product design | 5.23× | Business & Career |
| Isometric exercise | 15.45× | Sports |
| Stamp collecting | 7.42× | Home & Garden |
| WCCO-TV | 9.12× | Movies & TV |
| Buckhannon, West Virginia | 29.14× | Travel & Leisure |
| Japanese domestic market | 5.2× | Politics & Society |
| Combat sport | 1.68× | Sports |
| Electrolyte | 4.8× | Health |
| JDSU | 3.09× | Business & Career |
| Bank account | 2.39× | Business & Career |
| Joshua Jackson | 3.99× | Movies & TV |
| Home staging | 4.43× | Home & Garden |
| Nebraska Cornhuskers football | 3.01× | Sports |
| Natural rubber | 1.7× | Cars & Mobility |
| Laneige | 4.15× | Beauty & Wellness |
| La Opinión | 5.21× | News |
| Jesse Plemons | 2.5× | Movies & TV |
| Emilio Estefan | 10.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.16 |
| Luxury Orientation | PREMIUM | 2.14 |
| Risk Appetite | THRILL | 1.94 |
| Community Orientation | OPEN | 1.89 |
| Mindfulness | BALANCE | 1.72 |
| Pet Ownership | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| Germany | 7.5% |
| Brazil | 6.3% |
See New-adult fiction audiences in other countries
More Literary genre audiences in United States
- Humour (92,545,358)
- Fiction books (52,674,370)
- Comic book (39,892,628)
- Satire (35,868,378)
- Manga (33,429,509)
How to read this data
Audience size is the estimated number of people in United States who actively search for New-adult fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.