A data profile of the people who buy, follow and care about Roller coaster in United States — modelled from more than twelve digital signal sources. Roller coaster has an estimated audience of 6,330,855 people in United States.
The average Roller coaster fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include New-adult fiction, Husky (band), United States, with strongest over-indexing on New-adult fiction (11.25× the country average).
Demographically, the Roller coaster audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Roller coaster fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for New-adult fiction.
The key figures that characterise the Roller coaster profile in United States.
58.5% are female, 41.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 40.7 |
| Estimated audience size | 6,330,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Roller coaster audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.5% |
| United Kingdom | 12.0% |
| Germany | 3.9% |
Where the Roller coaster audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ohio | ~300K | 1.66× | |
| 02 | Nevada | ~90K | 1.39× | |
| 03 | Virginia | ~200K | 1.34× | |
| 04 | Indiana | ~200K | 1.31× | |
| 05 | Florida | ~500K | 1.27× | |
| 06 | California | ~900K | 1.26× | |
| 07 | Texas | ~700K | 1.26× | |
| 08 | Pennsylvania | ~300K | 1.23× | |
| 09 | New Jersey | ~200K | 1.23× | |
| 10 | Kentucky | ~100K | 1.20× | |
| 11 | Georgia | ~200K | 1.18× | |
| 12 | Tennessee | ~200K | 1.18× | |
| 13 | North Carolina | ~200K | 1.17× | |
| 14 | Arizona | ~100K | 1.15× | |
| 15 | Maryland | ~100K | 1.12× | |
| 16 | South Carolina | ~100K | 1.10× | |
| 17 | Illinois | ~200K | 1.09× | |
| 18 | Kansas | ~50K | 1.09× | |
| 19 | Utah | ~60K | 1.07× | |
| 20 | Missouri | ~100K | 1.05× | |
| 21 | Washington | ~100K | 1.03× | |
| 22 | West Virginia | ~30K | 1.01× | |
| 23 | New York | ~400K | 1.00× | |
| 24 | Nebraska | ~30K | 0.99× | |
| 25 | Michigan | ~200K | 0.98× | |
| 26 | Colorado | ~100K | 0.96× | |
| 27 | Oklahoma | ~70K | 0.96× | |
| 28 | New Mexico | ~30K | 0.95× | |
| 29 | South Dakota | ~10K | 0.95× | |
| 30 | Massachusetts | ~100K | 0.93× | |
| 31 | Alabama | ~80K | 0.92× | |
| 32 | Connecticut | ~60K | 0.92× | |
| 33 | Delaware | ~20K | 0.92× | |
| 34 | Mississippi | ~50K | 0.91× | |
| 35 | New Hampshire | ~20K | 0.91× | |
| 36 | Arkansas | ~50K | 0.90× | |
| 37 | Idaho | ~30K | 0.89× | |
| 38 | Washington, District of Columbia | ~20K | 0.88× | |
| 39 | Wisconsin | ~80K | 0.85× | |
| 40 | North Dakota | ~10K | 0.84× | |
| 41 | Oregon | ~60K | 0.83× | |
| 42 | Iowa | ~40K | 0.83× | |
| 43 | Rhode Island | ~20K | 0.82× | |
| 44 | Louisiana | ~70K | 0.81× | |
| 45 | Hawaii | ~20K | 0.81× | |
| 46 | Vermont | ~9K | 0.78× | |
| 47 | Minnesota | ~70K | 0.77× | |
| 48 | Montana | ~10K | 0.76× | |
| 49 | Maine | ~20K | 0.75× | |
| 50 | Alaska | ~10K | 0.71× |
The strongest cross-interests of the Roller coaster audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Husky (band) | Music & Radio | 11.30× | ||
| 02 | New-adult fiction | Literature | 11.25× | ||
| 03 | Tim Horton | Sports | 4.00× | ||
| 04 | Parenting styles | Kids & Family | 3.98× | ||
| 05 | Dick Van Dyke | Movies & TV | 2.97× | ||
| 06 | Wawa Inc. | Shopping | 2.63× | ||
| 07 | Friendship | Kids & Family | 2.11× | ||
| 08 | Internet & Social Media | 1.75× | |||
| 09 | Nature | Home & Garden | 1.71× | ||
| 10 | Google Maps | Internet & Social Media | 1.67× | ||
| 11 | Google Drive | Technology & Electronics | 1.66× | ||
| 12 | Hobby Lobby | Home & Garden | 1.65× | ||
| 13 | Harry Potter | Movies & TV | 1.62× | ||
| 14 | Dollar Tree | Shopping | 1.62× | ||
| 15 | Televisions | Technology & Electronics | 1.61× | ||
| 16 | United States | Travel & Leisure | 1.60× | ||
| 17 | Kohl's | Shopping | 1.59× | ||
| 18 | Sam's Club | Shopping | 1.58× | ||
| 19 | Texas Roadhouse | Food & Beverages | 1.58× | ||
| 20 | Florida | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Career Orientation | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.90× | |
| Design Affinity | PREMIUM | 0.95× | |
| Early Adopter Mentality | POWER | 0.97× |
Roller coaster has an estimated audience of 6,330,855 people in United States, concentrated in California and Texas.
58.5% of Roller coaster fans are female, 41.5% are male, with an average age of 40.7 years.
Roller coaster fans show strongest brand affinity for New-adult fiction (11.25×), Husky (band) (11.3×), and United States (1.6×) over the country average.
Roller coaster fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Roller coaster itself, the audience over-indexes on Husky (band) (11.3×), United States (1.6×), Friendship (2.11×), and Dick Van Dyke (2.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Roller coaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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