Rascasse Audience Intelligence

Tim Horton Audience in United States

A data profile of the people who buy, follow and care about Tim Horton in United States — modelled from more than twelve digital signal sources. Tim Horton has an estimated audience of 11,982,232 people in United States.

#2among Ice hockey in United States#133among Person in United States#220in Sports

The average Tim Horton fan in United States is 40.1 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, New York, Ohio.

Top brand affinities include Curitiba, Maki Horikita, Katie Lowes, with strongest over-indexing on Curitiba (398.67× the country average).

Demographically, the Tim Horton audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tim Horton fan in United States is balanced, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Curitiba.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tim Horton profile in United States.

Audience size
12M
in United States
Gender
52.1%♀
47.9% male
Age
40.1
average years
Country rank
#2982
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tim Horton fans

52.1% are female, 47.9% are male, average age 40.1.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Tim Horton audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.1
Estimated audience size11,982,232
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Tim Horton audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Tim Horton audience comes from United States.

Worldwide audience distribution share by country for Tim Horton
CountryShare
Canada81.2%
United States8.2%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tim Horton audience in United States is strongest.

Fig. 05

Top regions by affinity

Tim Horton fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~4M12.64×
02Ohio~2M5.37×
03New York~3M4.77×
04Maine~100K2.52×
05West Virginia~100K2.30×
06New Jersey~500K1.81×
07Delaware~50K1.56×
08Pennsylvania~500K1.18×
09Georgia~400K1.18×
10Tennessee~300K1.08×
11Texas~1M1.05×
12Vermont~20K0.97×
13North Dakota~20K0.72×
14Virginia~200K0.70×
15Indiana~100K0.69×
16Washington~200K0.64×
17Kentucky~90K0.59×
18Montana~20K0.56×
19Alaska~10K0.55×
20New Hampshire~20K0.54×
21Missouri~90K0.50×
22Massachusetts~100K0.48×
23Illinois~200K0.45×
24Maryland~90K0.45×
25Washington, District of Columbia~20K0.45×
26Connecticut~50K0.44×
27Kansas~40K0.42×
28Florida~300K0.41×
29Oregon~50K0.39×
30Minnesota~60K0.38×
31Rhode Island~10K0.38×
32South Dakota~10K0.38×
33Hawaii~20K0.37×
34North Carolina~100K0.36×
35Colorado~60K0.35×
36Wisconsin~60K0.35×
37Idaho~20K0.34×
38California~400K0.32×
39South Carolina~60K0.32×
40Nevada~30K0.31×
41Iowa~30K0.31×
42Arizona~70K0.29×
43Alabama~50K0.29×
44Utah~30K0.28×
45Arkansas~30K0.28×
46Nebraska~20K0.28×
47New Mexico~20K0.28×
48Oklahoma~30K0.27×
49Mississippi~20K0.24×
50Louisiana~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Tim Horton, United States
0.23×1.00×12.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tim Horton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tim Horton audience
#·InterestCategoryAffinity×
01Maki HorikitaMovies & TV461.94×
02CuritibaTravel & Leisure398.67×
03Sergio RomeroSports322.91×
04Mister DonutFood & Beverages216.49×
05Woburn Safari ParkTravel & Leisure182.37×
06LASCANAFashion & Accessoires149.44×
07Ruud van NistelrooySports145.79×
08Sushi BarFood & Beverages120.54×
09red mangoFood & Beverages106.38×
10Director (band)Music & Radio103.70×
11Tracy WolfsonMovies & TV101.29×
12Katie LowesMovies & TV86.10×
13Donut KingFood & Beverages80.20×
14Oakville, OntarioTravel & Leisure67.61×
15The CloserMovies & TV54.40×
16TelefloraHome & Garden47.65×
17Tim HortonsFood & Beverages32.99×
18Krispy KremeFood & Beverages12.03×
19AAA (band)Music & Radio11.77×
20Dunkin' DonutsFood & Beverages8.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tim Horton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tim Horton audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.59×
IndulgenceJOY1.47×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tim Horton audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.93×
MindfulnessBALANCE1.03×
IndividualismJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tim Horton have in United States?

Tim Horton has an estimated audience of 11,982,232 people in United States, concentrated in Michigan and New York.

02

What is the gender split and age of Tim Horton fans?

52.1% of Tim Horton fans are female, 47.9% are male, with an average age of 40.1 years.

03

Which brands do Tim Horton fans like most?

Tim Horton fans show strongest brand affinity for Curitiba (398.67×), Maki Horikita (461.94×), and Katie Lowes (86.1×) over the country average.

04

Where do Tim Horton fans live in United States?

Tim Horton fans in United States are most concentrated in Michigan (reach ~4M), New York (reach ~3M), and Ohio (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Tim Horton fans also like?

Beyond Tim Horton itself, the audience over-indexes on Maki Horikita (461.94×), Katie Lowes (86.1×), Mister Donut (216.49×), and Sushi Bar (120.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tim Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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