Tim Horton Audience in United States

Tim Horton logo

Tim Horton has an estimated audience of 11,679,355 people in United States. 52.1% are female, 47.9% are male, average age 40.1. Top regions: Michigan, New York, Ohio. Top brand affinities: Curitiba, Katie Lowes, Maki Horikita, Mister Donut, Sushi Bar.

The average Tim Horton fan in United States is 40.1 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, New York, Ohio. Top brand affinities include Curitiba, Katie Lowes, Maki Horikita, with strongest over-indexing on Curitiba (398.67× the country average). Demographically, the Tim Horton audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Ice hockey

Demographics of Tim Horton fans

Demographic split for Tim Horton audience in United States
MetricValue
Female52.1%
Male47.9%
Average age40.1
Estimated audience size11,679,355

Audience persona

The typical Tim Horton fan in United States is balanced, around 40.1 years old, with strong Quality Awareness tendencies and a notable affinity for Curitiba.

Top regions in United States

Top regions ranked by reach for Tim Horton in United States
RegionReachAffinity
Michigan3,612,40311.83×
New York2,797,6194.29×
Ohio1,938,0795.39×
Texas1,117,2641.11×
California500,3860.39×
Pennsylvania476,7421.21×
Georgia450,2041.25×
New Jersey446,7721.5×
Florida338,4470.43×
Virginia238,5900.84×
Illinois216,7340.56×
Washington185,1840.79×
Indiana166,4230.78×
Tennessee153,2370.65×
North Carolina148,1940.42×
Massachusetts128,6820.56×
West Virginia119,5942.2×
Maine102,9222.46×
Maryland100,0750.5×
Kentucky95,0650.65×
Missouri88,0740.47×
Arizona79,9080.34×
Minnesota73,9490.44×
Wisconsin70,8830.4×
Colorado69,2730.38×
Oregon63,7490.48×
South Carolina63,7030.36×
Connecticut59,0760.5×
Alabama50,8200.31×
Nevada38,9800.35×
Oklahoma37,2920.29×
Kansas35,4580.39×
Iowa33,6620.35×
Utah33,0360.32×
Louisiana32,1210.21×
Arkansas28,0700.29×
New Hampshire27,7370.6×
Delaware25,1080.78×
Vermont21,1051.03×
Idaho20,7700.35×
Mississippi19,8520.21×
Hawaii19,6450.39×
Montana19,3730.6×
North Dakota18,8240.78×
Washington, District of Columbia17,4700.5×
Nebraska16,6380.28×
New Mexico15,1090.26×
Rhode Island14,4100.39×
Alaska13,1380.53×
South Dakota9,5510.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tim Horton audience
BrandAffinityCategory
Curitiba398.67×Travel & Leisure
Katie Lowes86.1×Movies & TV
Maki Horikita461.94×Movies & TV
Mister Donut216.49×Food & Beverages
Sushi Bar120.54×Food & Beverages
Director (band)103.7×Music & Radio
Tracy Wolfson101.29×Movies & TV
LASCANA149.44×Fashion & Accessoires
The Closer54.4×Movies & TV
red mango106.38×Food & Beverages
Sergio Romero322.91×Sports
Donut King80.2×Food & Beverages
Krispy Kreme12.03×Food & Beverages
AAA (band)11.77×Music & Radio
Tim Hortons32.99×Food & Beverages
Dunkin' Donuts8.03×Food & Beverages
Ruud van Nistelrooy145.79×Sports
Oakville, Ontario67.61×Travel & Leisure
Woburn Safari Park182.37×Travel & Leisure
Teleflora47.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tim Horton audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
PatriotismCONSERVATISM1.77
Social Media UsageJOY1.74
IndulgenceJOY1.58
DIY MentalityTHRILL1.5
Convenience OrientationPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Tim Horton
CountryShare
Canada81.3%
United States8.1%
United Kingdom2.9%

See Tim Horton audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Tim Horton have in United States?

Tim Horton has an estimated audience of 11,679,355 people in United States, concentrated in Michigan and New York.

What is the gender split and age of Tim Horton fans?

52.1% of Tim Horton fans are female, 47.9% are male, with an average age of 40.1 years.

Which brands do Tim Horton fans like most?

Tim Horton fans show strongest brand affinity for Curitiba (398.67×), Katie Lowes (86.1×), and Maki Horikita (461.94×) over the country average.

Where do Tim Horton fans live in United States?

Tim Horton fans in United States are most concentrated in Michigan (reach 3,612,403), New York (reach 2,797,619), and Ohio (reach 1,938,079). These three regions account for the largest share of the active audience.

What other brands do Tim Horton fans also like?

Beyond Tim Horton itself, the audience over-indexes on Katie Lowes (86.1×), Maki Horikita (461.94×), Mister Donut (216.49×), and Sushi Bar (120.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tim Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.