A data profile of the people who buy, follow and care about Curitiba in United States — modelled from more than twelve digital signal sources. Curitiba has an estimated audience of 558,086 people in United States.
The average Curitiba fan in United States is 39.5 years old, more male, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Tim Horton, AmaWaterways, Cultural tourism, with strongest over-indexing on Tim Horton (398.67× the country average).
Demographically, the Curitiba audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Curitiba fan in United States is more male, around 39.5 years old, with strong Mindfulness tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Curitiba profile in United States.
40.3% are female, 59.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 39.5 |
| Estimated audience size | 558,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
Where the Curitiba audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Florida | ~90K | 2.35× | |
| 02 | Massachusetts | ~30K | 2.30× | |
| 03 | Washington, District of Columbia | ~4K | 2.26× | |
| 04 | Utah | ~8K | 1.68× | |
| 05 | Virginia | ~20K | 1.62× | |
| 06 | New York | ~50K | 1.45× | |
| 07 | New Jersey | ~20K | 1.36× | |
| 08 | Connecticut | ~7K | 1.22× | |
| 09 | Washington | ~10K | 1.21× | |
| 10 | California | ~70K | 1.18× | |
| 11 | Illinois | ~20K | 1.14× | |
| 12 | New Hampshire | ~2K | 1.13× | |
| 13 | Georgia | ~20K | 1.11× | |
| 14 | Colorado | ~10K | 1.09× | |
| 15 | Texas | ~50K | 1.06× | |
| 16 | North Carolina | ~20K | 1.06× | |
| 17 | Rhode Island | ~2K | 1.05× | |
| 18 | Maryland | ~10K | 1.04× | |
| 19 | Hawaii | ~2K | 1.03× | |
| 20 | Oregon | ~7K | 1.02× | |
| 21 | Vermont | <1K | 1.00× | |
| 22 | Alaska | ~1K | 0.97× | |
| 23 | Nevada | ~5K | 0.96× | |
| 24 | Maine | ~2K | 0.95× | |
| 25 | Idaho | ~3K | 0.93× | |
| 26 | South Carolina | ~8K | 0.92× | |
| 27 | Montana | ~1K | 0.90× | |
| 28 | North Dakota | ~1K | 0.90× | |
| 29 | Pennsylvania | ~20K | 0.89× | |
| 30 | Minnesota | ~7K | 0.89× | |
| 31 | South Dakota | ~1K | 0.89× | |
| 32 | Iowa | ~4K | 0.87× | |
| 33 | Kansas | ~4K | 0.86× | |
| 34 | New Mexico | ~2K | 0.86× | |
| 35 | Nebraska | ~2K | 0.86× | |
| 36 | Delaware | ~1K | 0.86× | |
| 37 | Arizona | ~10K | 0.84× | |
| 38 | Kentucky | ~6K | 0.83× | |
| 39 | West Virginia | ~2K | 0.83× | |
| 40 | Michigan | ~10K | 0.82× | |
| 41 | Tennessee | ~9K | 0.80× | |
| 42 | Wisconsin | ~7K | 0.80× | |
| 43 | Missouri | ~7K | 0.79× | |
| 44 | Ohio | ~10K | 0.78× | |
| 45 | Indiana | ~8K | 0.78× | |
| 46 | Arkansas | ~4K | 0.78× | |
| 47 | Louisiana | ~6K | 0.77× | |
| 48 | Mississippi | ~4K | 0.77× | |
| 49 | Oklahoma | ~5K | 0.76× | |
| 50 | Alabama | ~6K | 0.71× |
The strongest cross-interests of the Curitiba audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmaWaterways | Travel & Leisure | 2003.75× | ||
| 02 | Tim Horton | Sports | 398.67× | ||
| 03 | Cultural tourism | Travel & Leisure | 293.33× | ||
| 04 | uol | Technology & Electronics | 207.78× | ||
| 05 | Jonathan Rhys Meyers | Fashion & Accessoires | 178.29× | ||
| 06 | Gusttavo Lima | Music & Radio | 148.75× | ||
| 07 | Ceará Sporting Club | Sports | 134.21× | ||
| 08 | Campeonato Brasileiro Série B | Sports | 95.83× | ||
| 09 | Hot Fuzz | Movies & TV | 69.26× | ||
| 10 | Rede Globo | Movies & TV | 68.00× | ||
| 11 | Caixa Econômica Federal | Business & Career | 65.95× | ||
| 12 | Capoeira | Sports | 57.28× | ||
| 13 | Cruzeiro Esporte Clube | Sports | 56.67× | ||
| 14 | Grêmio Foot-Ball Porto Alegrense | Sports | 45.92× | ||
| 15 | Spiritism | Health | 28.66× | ||
| 16 | Allison Janney | Movies & TV | 20.00× | ||
| 17 | Web server | Technology & Electronics | 17.43× | ||
| 18 | The Hills | Movies & TV | 11.99× | ||
| 19 | Sam's Club | Shopping | 4.40× | ||
| 20 | FIFA World Cup | Sports | 3.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.51× | |
| Spirituality | BALANCE | 1.57× | |
| Community Orientation | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| DIY Mentality | THRILL | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× |
Curitiba has an estimated audience of 558,086 people in United States, concentrated in Florida and California.
40.3% of Curitiba fans are female, 59.7% are male, with an average age of 39.5 years.
Curitiba fans show strongest brand affinity for Tim Horton (398.67×), AmaWaterways (2003.75×), and Cultural tourism (293.33×) over the country average.
Curitiba fans in United States are most concentrated in Florida (reach ~90K), California (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Curitiba itself, the audience over-indexes on AmaWaterways (2003.75×), Cultural tourism (293.33×), uol (207.78×), and Jonathan Rhys Meyers (178.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Curitiba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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