Campeonato Brasileiro Série B Audience in United States

Campeonato Brasileiro Série B logo

Campeonato Brasileiro Série B has an estimated audience of 276,380 people in United States. 45.5% are female, 54.5% are male, average age 26.0. Top regions: Florida, Massachusetts, California. Top brand affinities: Sandy, Campeonato Brasileiro Série A, Web server, uol, Regions of Brazil.

The average Campeonato Brasileiro Série B fan in United States is 26.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Massachusetts, California. Top brand affinities include Sandy, Campeonato Brasileiro Série A, Web server, with strongest over-indexing on Sandy (117.7× the country average). Demographically, the Campeonato Brasileiro Série B audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Campeonato Brasileiro Série B fans

Demographic split for Campeonato Brasileiro Série B audience in United States
MetricValue
Female45.5%
Male54.5%
Average age26.0
Estimated audience size276,380

Audience persona

The typical Campeonato Brasileiro Série B fan in United States is balanced, around 26.0 years old, with strong Mindfulness tendencies and a notable affinity for Sandy.

Top regions in United States

Top regions ranked by reach for Campeonato Brasileiro Série B in United States
RegionReachAffinity
Florida66,6623.56×
Massachusetts47,6468.75×
California26,6550.88×
Texas21,7070.91×
New Jersey20,1022.86×
New York11,3710.74×
Pennsylvania10,4301.12×
Georgia9,9041.16×
Connecticut8,8663.2×
Maryland7,2161.52×
Virginia6,6360.99×
North Carolina6,1130.74×
Illinois5,1920.56×
South Carolina4,6181.11×
Indiana4,5730.91×
Utah4,5311.83×
Tennessee4,4250.8×
Washington3,6540.66×
Alabama2,9800.77×
Michigan2,9360.41×
Kentucky2,7680.8×
Ohio2,5710.3×
Louisiana2,4010.67×
Colorado2,1680.5×
Arizona2,1550.38×
Nevada2,0490.77×
New Hampshire1,9671.81×
Mississippi1,7620.77×
Oklahoma1,7310.56×
Missouri1,5560.35×
Minnesota1,2810.32×
Kansas1,2560.58×
Oregon1,2360.39×
Washington, District of Columbia1,0491.26×
Montana1,0451.36×
Arkansas9530.42×
Iowa9010.4×
Wisconsin8710.21×
Rhode Island8550.97×
Hawaii7670.65×
Maine5660.57×
Nebraska5490.4×
Idaho3940.28×
West Virginia3790.29×
Alaska3000.51×
Delaware2930.38×
North Dakota2780.49×
New Mexico2410.17×
South Dakota1900.3×
Wyoming1660.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Campeonato Brasileiro Série B audience
BrandAffinityCategory
Sandy117.7×Music & Radio
Campeonato Brasileiro Série A106.03×Sports
Web server29.57×Technology & Electronics
uol107.19×Technology & Electronics
Regions of Brazil74.12×Travel & Leisure
Brasília70×Travel & Leisure
FC Bayern Munich17.95×Sports
Sport Club do Recife73.53×Sports
Santiago de Cuba44.94×Travel & Leisure
Erlang (programming language)64.17×Technology & Electronics
Supreme Federal Court90.07×Politics & Society
Curitiba95.83×Travel & Leisure
A.C. Milan27.06×Sports
FIFA Club World Cup37.41×Sports
Campinas58.46×Travel & Leisure
Cruzeiro Esporte Clube87.09×Sports
FIFA World Cup8.07×Sports
UOL Esporte190.78×Sports
Recife189.71×Travel & Leisure
Moda Feminina20×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Campeonato Brasileiro Série B audience
TraitClusterScore
MindfulnessBALANCE4.56
SpiritualityBALANCE1.9
LGBTQ+ IdentityOPEN1.74
Urban LifestyleOPEN1.65
Risk AppetiteTHRILL1.64
Convenience OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Campeonato Brasileiro Série B
CountryShare
Brazil66.9%
Japan8.4%
United States3.8%

See Campeonato Brasileiro Série B audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Campeonato Brasileiro Série B have in United States?

Campeonato Brasileiro Série B has an estimated audience of 276,380 people in United States, concentrated in Florida and Massachusetts.

What is the gender split and age of Campeonato Brasileiro Série B fans?

45.5% of Campeonato Brasileiro Série B fans are female, 54.5% are male, with an average age of 26.0 years.

Which brands do Campeonato Brasileiro Série B fans like most?

Campeonato Brasileiro Série B fans show strongest brand affinity for Sandy (117.7×), Campeonato Brasileiro Série A (106.03×), and Web server (29.57×) over the country average.

Where do Campeonato Brasileiro Série B fans live in United States?

Campeonato Brasileiro Série B fans in United States are most concentrated in Florida (reach 66,662), Massachusetts (reach 47,646), and California (reach 26,655). These three regions account for the largest share of the active audience.

What other brands do Campeonato Brasileiro Série B fans also like?

Beyond Campeonato Brasileiro Série B itself, the audience over-indexes on Campeonato Brasileiro Série A (106.03×), Web server (29.57×), uol (107.19×), and Regions of Brazil (74.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Campeonato Brasileiro Série B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.