Rascasse Audience Intelligence

Passenger Audience in United States

A data profile of the people who buy, follow and care about Passenger in United States — modelled from more than twelve digital signal sources. Passenger has an estimated audience of 2,686,418 people in United States.

#137among Singer-songwriter in United States#1823among Person in United States#1168in Music & Radio

The average Passenger fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Real Time with Bill Maher, Lyric poetry, with strongest over-indexing on Web server (28.44× the country average).

Demographically, the Passenger audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Passenger fan in United States is more female, around 35.4 years old, with strong Tradition tendencies and a notable affinity for Web server.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Passenger profile in United States.

Audience size
2.7M
in United States
Gender
58.4%♀
41.6% male
Age
35.4
average years
Country rank
#11254
Person in United States
Fig. 01

Search interest · 12-month trend

+219%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Passenger fans

58.4% are female, 41.6% are male, average age 35.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Passenger audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.4
Estimated audience size2,686,418
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Passenger audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Passenger audience comes from United States.

Worldwide audience distribution share by country for Passenger
CountryShare
United States27.9%
United Kingdom14.2%
Germany10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Passenger audience in United States is strongest.

Fig. 05

Top regions by affinity

Passenger fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.22×
02Arizona~40K1.20×
03Texas~200K1.18×
04Alaska~4K1.18×
05California~200K1.16×
06Idaho~9K1.14×
07Oklahoma~20K1.13×
08New Mexico~9K1.12×
09Washington~40K1.11×
10Oregon~20K1.10×
11Nevada~20K1.08×
12Montana~5K1.07×
13Arkansas~10K1.06×
14Michigan~40K1.05×
15Colorado~30K1.05×
16Illinois~60K1.04×
17North Carolina~50K1.02×
18Tennessee~30K1.02×
19Indiana~30K1.02×
20Kansas~10K1.02×
21Florida~100K1.01×
22Georgia~50K1.01×
23Missouri~30K1.00×
24Kentucky~20K1.00×
25Nebraska~8K1.00×
26Wyoming~2K0.99×
27Louisiana~20K0.98×
28Hawaii~7K0.98×
29Pennsylvania~50K0.97×
30Virginia~40K0.97×
31West Virginia~7K0.97×
32North Dakota~3K0.97×
33Wisconsin~20K0.96×
34Iowa~10K0.96×
35Mississippi~10K0.96×
36South Dakota~4K0.96×
37Ohio~50K0.94×
38Maine~5K0.94×
39Maryland~30K0.93×
40South Carolina~20K0.93×
41Connecticut~20K0.93×
42New York~80K0.92×
43Alabama~20K0.92×
44New Hampshire~6K0.92×
45Minnesota~20K0.91×
46Massachusetts~30K0.90×
47Delaware~4K0.87×
48New Jersey~40K0.86×
49Rhode Island~4K0.85×
50Washington, District of Columbia~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Passenger, United States
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Passenger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Passenger audience
#·InterestCategoryAffinity×
01Dynamo DresdenSports100.94×
02Deportivo AlavésSports52.25×
03Campeonato Brasileiro Série BSports39.75×
04Real Time with Bill MaherMovies & TV36.93×
05Lyric poetryLiterature30.41×
06Web serverTechnology & Electronics28.44×
07Cruzeiro Esporte ClubeSports27.14×
08Ryan AdamsMusic & Radio24.85×
09The HivesMusic & Radio23.88×
10MontevideoTravel & Leisure23.74×
11The LumineersMusic & Radio23.21×
12Mumford & SonsMusic & Radio21.89×
13The KillsMusic & Radio20.40×
14Goo Goo DollsMusic & Radio17.42×
15Florence and the MachineMusic & Radio16.57×
16Tyler, The CreatorMusic & Radio15.68×
17Tame ImpalaMusic & Radio13.22×
18Jack WhiteMovies & TV10.90×
19Brandi CarlileMusic & Radio10.79×
20Kendrick LamarMusic & Radio8.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Passenger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Passenger audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.56×
SustainabilityBALANCE1.49×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Passenger audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Family OrientationCONSERVATISM0.77×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Passenger have in United States?

Passenger has an estimated audience of 2,686,418 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Passenger fans?

58.4% of Passenger fans are female, 41.6% are male, with an average age of 35.4 years.

03

Which brands do Passenger fans like most?

Passenger fans show strongest brand affinity for Web server (28.44×), Real Time with Bill Maher (36.93×), and Lyric poetry (30.41×) over the country average.

04

Where do Passenger fans live in United States?

Passenger fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Passenger fans also like?

Beyond Passenger itself, the audience over-indexes on Real Time with Bill Maher (36.93×), Lyric poetry (30.41×), Dynamo Dresden (100.94×), and Tyler, The Creator (15.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Passenger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Passenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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