Passenger Audience in United States
Passenger has an estimated audience of 1,637,830 people in United States. 55.6% are female, 44.4% are male, average age 36.2. Top brand affinities: Kia Sportage, Web server, Lyric poetry, Hozier (musician), Real Time with Bill Maher.
Top brand affinities include Kia Sportage, Web server, Lyric poetry, with strongest over-indexing on Kia Sportage (33.75× the country average). Demographically, the Passenger audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Tradition, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Passenger fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 36.2 |
| Estimated audience size | 1,637,830 |
Audience persona
The typical Passenger fan in United States is more female, around 36.2 years old, with strong Tradition tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 33.75× | Cars & Mobility |
| Web server | 13.5× | Technology & Electronics |
| Lyric poetry | 30× | Literature |
| Hozier (musician) | 23.04× | Music & Radio |
| Real Time with Bill Maher | 23.17× | Movies & TV |
| Tyler, The Creator | 12.95× | Music & Radio |
| Mumford & Sons | 21.02× | Music & Radio |
| Honda HR-V | 22.5× | Cars & Mobility |
| Goo Goo Dolls | 17.18× | Music & Radio |
| Brandi Carlile | 11.56× | Music & Radio |
| Tame Impala | 14.98× | Music & Radio |
| Pre-school playgroup | 25.11× | Kids & Family |
| Montevideo | 23.48× | Travel & Leisure |
| american psycho | 13.25× | Movies & TV |
| Jack White | 12.13× | Movies & TV |
| Deportivo Alavés | 39.03× | Sports |
| Arcade Fire | 25.83× | Music & Radio |
| Dire Straits | 21.07× | Music & Radio |
| Kendrick Lamar | 7.08× | Music & Radio |
| Ben Harper | 26.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Sustainability | BALANCE | 1.56 |
| Luxury Orientation | PREMIUM | 1.43 |
| Mindfulness | BALANCE | 1.41 |
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 14.9% |
| Germany | 10.6% |
See Passenger audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Passenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.