Rascasse Audience Intelligence

Montevideo Audience in United States

A data profile of the people who buy, follow and care about Montevideo in United States — modelled from more than twelve digital signal sources. Montevideo has an estimated audience of 990,219 people in United States.

#310among City in United States#2151among POI in United States#1778in Travel & Leisure

The average Montevideo fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Punta del Este, Uruguay, Ed Harris, with strongest over-indexing on Punta del Este (152.51× the country average).

Demographically, the Montevideo audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Montevideo fan in United States is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Punta del Este.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Montevideo profile in United States.

Audience size
990K
in United States
Gender
59.5%♀
40.5% male
Age
41.0
average years
Country rank
#23828
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Montevideo fans

59.5% are female, 40.5% are male, average age 41.0.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Montevideo audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.0
Estimated audience size990,219
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Montevideo audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4926%
50+21%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Montevideo audience comes from United States.

Worldwide audience distribution share by country for Montevideo
CountryShare
Brazil14.2%
Uruguay11.2%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Montevideo audience in United States is strongest.

Fig. 05

Top regions by affinity

Montevideo fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K5.32×
02Washington, District of Columbia~8K2.54×
03South Dakota~4K1.67×
04New York~70K1.34×
05Florida~90K1.29×
06Virginia~30K1.24×
07Massachusetts~20K1.22×
08California~100K1.19×
09Washington~20K1.16×
10Oregon~10K1.15×
11Colorado~20K1.10×
12New Jersey~30K1.09×
13Vermont~2K1.09×
14Georgia~30K1.05×
15Connecticut~10K1.04×
16Illinois~30K1.03×
17Maryland~20K1.03×
18Texas~90K1.00×
19Utah~9K0.99×
20Maine~4K0.99×
21Rhode Island~3K0.99×
22Alaska~2K0.97×
23North Dakota~2K0.96×
24New Hampshire~4K0.93×
25North Carolina~30K0.89×
26New Mexico~4K0.88×
27Arizona~20K0.87×
28Montana~2K0.87×
29Idaho~4K0.85×
30Wisconsin~10K0.84×
31Hawaii~3K0.82×
32South Carolina~10K0.81×
33Nevada~8K0.81×
34Nebraska~4K0.81×
35Iowa~6K0.79×
36Tennessee~20K0.78×
37Delaware~2K0.78×
38Pennsylvania~30K0.77×
39Kansas~6K0.75×
40Michigan~20K0.71×
41Missouri~10K0.71×
42Indiana~10K0.70×
43West Virginia~3K0.69×
44Arkansas~6K0.68×
45Louisiana~9K0.67×
46Kentucky~8K0.67×
47Oklahoma~7K0.67×
48Ohio~20K0.64×
49Alabama~9K0.63×
50Mississippi~5K0.62×
Fig. 06

Affinity by region

Affinity by region — Montevideo, United States
0.62×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Montevideo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Montevideo audience
#·InterestCategoryAffinity×
01Punta del EsteTravel & Leisure152.51×
02Erlang (programming language)Technology & Electronics39.71×
03The Iron Lady (film)Movies & TV35.42×
04National University of San MarcosBusiness & Career32.51×
05BioenergyHome & Garden32.11×
06Regions of PeruTravel & Leisure27.17×
07FIFA Club World CupSports23.95×
08PassengerMusic & Radio23.74×
09Ruben GallegoPolitics & Society22.78×
10Javier BardemMovies & TV19.18×
11Ed HarrisMovies & TV17.06×
12Xavier BecerraPolitics & Society16.18×
13Broadcast engineeringBusiness & Career15.35×
14UruguayTravel & Leisure15.07×
15Television setTechnology & Electronics13.96×
16Web serverTechnology & Electronics11.65×
17ReviewShopping10.81×
18Liga MXSports10.58×
19Madea's Class ReunionMovies & TV6.80×
20FIFA World Cup 2026Sports3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Montevideo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Montevideo audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.19×
PatriotismCONSERVATISM2.10×
Need for SecurityCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Montevideo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Luxury OrientationPREMIUM0.87×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Montevideo have in United States?

Montevideo has an estimated audience of 990,219 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Montevideo fans?

59.5% of Montevideo fans are female, 40.5% are male, with an average age of 41.0 years.

03

Which brands do Montevideo fans like most?

Montevideo fans show strongest brand affinity for Punta del Este (152.51×), Uruguay (15.07×), and Ed Harris (17.06×) over the country average.

04

Where do Montevideo fans live in United States?

Montevideo fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Montevideo fans also like?

Beyond Montevideo itself, the audience over-indexes on Uruguay (15.07×), Ed Harris (17.06×), FIFA World Cup 2026 (3.81×), and Erlang (programming language) (39.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Montevideo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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