Montevideo Audience in United States

Montevideo logo

Montevideo has an estimated audience of 990,219 people in United States. 59.5% are female, 40.5% are male, average age 41.0. Top regions: California, Florida, Texas. Top brand affinities: Punta del Este, Uruguay, Erlang (programming language), Broadcast engineering, Bioenergy.

The average Montevideo fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Punta del Este, Uruguay, Erlang (programming language), with strongest over-indexing on Punta del Este (152.51× the country average). Demographically, the Montevideo audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Montevideo fans

Demographic split for Montevideo audience in United States
MetricValue
Female59.5%
Male40.5%
Average age41.0
Estimated audience size990,219

Audience persona

The typical Montevideo fan in United States is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Punta del Este.

Top regions in United States

Top regions ranked by reach for Montevideo in United States
RegionReachAffinity
California142,9471.31×
Florida99,6131.49×
Texas94,0781.11×
New York83,0931.5×
Minnesota43,3733.06×
Illinois36,7201.11×
Georgia35,3191.16×
Virginia32,5811.35×
North Carolina28,5690.96×
New Jersey28,3591.13×
Pennsylvania26,7530.8×
Massachusetts26,1181.34×
Washington24,9081.25×
Ohio20,3430.67×
Arizona19,7050.97×
Michigan19,0660.74×
Maryland18,8691.11×
Colorado18,4531.18×
Tennessee15,9060.8×
Oregon14,6341.29×
Indiana12,6660.7×
Wisconsin12,2950.83×
South Carolina11,6540.78×
Missouri11,3560.71×
Connecticut10,5701.06×
Utah9,2281.04×
Washington, District of Columbia8,7192.93×
Alabama8,5090.62×
Kentucky8,1810.66×
Nevada8,1190.85×
Louisiana7,9880.63×
Oklahoma6,7910.62×
Iowa6,3630.78×
Kansas5,6640.73×
Arkansas4,8690.6×
New Mexico4,1260.83×
Idaho3,9310.79×
Maine3,7901.07×
Mississippi3,5680.44×
Nebraska3,5650.72×
New Hampshire3,5080.9×
Hawaii3,4720.82×
Rhode Island3,1100.99×
South Dakota2,8281.24×
West Virginia2,4100.52×
Montana2,0960.76×
Alaska1,9510.92×
Vermont1,8441.06×
Delaware1,7550.64×
North Dakota1,7460.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Montevideo audience
BrandAffinityCategory
Punta del Este152.51×Travel & Leisure
Uruguay15.07×Travel & Leisure
Erlang (programming language)39.71×Technology & Electronics
Broadcast engineering15.35×Business & Career
Bioenergy32.11×Home & Garden
National University of San Marcos32.51×Business & Career
Javier Bardem19.18×Movies & TV
FIFA Club World Cup23.95×Sports
Web server11.65×Technology & Electronics
Television set13.96×Technology & Electronics
Club América13.35×Sports
Regions of Peru27.17×Travel & Leisure
Review10.81×Shopping
Pixi19.27×Beauty & Wellness
Liga MX10.58×Sports
Uruguay national football team45.4×Sports
Arequipa25.44×Travel & Leisure
Guatemala City19.95×Travel & Leisure
medicina natural19.65×Health
Peruvian Amazon27.13×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Montevideo audience
TraitClusterScore
TravellingTHRILL1.84
Urban LifestyleOPEN1.8
SpiritualityBALANCE1.79
Need for SecurityCONSERVATISM1.64
Luxury OrientationPREMIUM1.55
MindfulnessBALANCE1.48

Worldwide distribution

Worldwide audience distribution share by country for Montevideo
CountryShare
Brazil14.2%
Uruguay11.2%
United States10.2%

See Montevideo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Montevideo have in United States?

Montevideo has an estimated audience of 990,219 people in United States, concentrated in California and Florida.

What is the gender split and age of Montevideo fans?

59.5% of Montevideo fans are female, 40.5% are male, with an average age of 41.0 years.

Which brands do Montevideo fans like most?

Montevideo fans show strongest brand affinity for Punta del Este (152.51×), Uruguay (15.07×), and Erlang (programming language) (39.71×) over the country average.

Where do Montevideo fans live in United States?

Montevideo fans in United States are most concentrated in California (reach 142,947), Florida (reach 99,613), and Texas (reach 94,078). These three regions account for the largest share of the active audience.

What other brands do Montevideo fans also like?

Beyond Montevideo itself, the audience over-indexes on Uruguay (15.07×), Erlang (programming language) (39.71×), Broadcast engineering (15.35×), and Bioenergy (32.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Montevideo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.