Punta del Este Audience in United States

Punta del Este has an estimated audience of 322,606 people in United States. 61.0% are female, 39.0% are male, average age 40.7. Top regions: Florida, California, New York. Top brand affinities: Montevideo, Barbour, Avianca, Graham Nash, Copa Airlines.

The average Punta del Este fan in United States is 40.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Montevideo, Barbour, Avianca, with strongest over-indexing on Montevideo (191.76× the country average). Demographically, the Punta del Este audience skews more female with an average age of 40.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Punta del Este fans

Demographic split for Punta del Este audience in United States
MetricValue
Female61.0%
Male39.0%
Average age40.7
Estimated audience size322,606

Audience persona

The typical Punta del Este fan in United States is more female, around 40.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Montevideo.

Top regions in United States

Top regions ranked by reach for Punta del Este in United States
RegionReachAffinity
Florida63,4152.9×
California52,7971.49×
New York47,9082.66×
Texas29,7671.07×
New Jersey13,1951.61×
Illinois11,8411.1×
Georgia10,7611.08×
Massachusetts9,8981.56×
Virginia9,6361.23×
Pennsylvania9,2630.85×
North Carolina8,6370.89×
Washington7,3531.14×
Colorado7,0861.39×
Ohio6,6350.67×
Connecticut5,8771.82×
Arizona5,6020.85×
Maryland5,5431×
Michigan5,1430.61×
Tennessee4,8310.75×
South Carolina4,0980.84×
Indiana3,7380.63×
Oregon3,7041×
Nevada3,6541.17×
Washington, District of Columbia3,3123.42×
Utah3,2971.14×
Minnesota3,2250.7×
Wisconsin3,1420.65×
Missouri3,1270.6×
Louisiana2,5420.61×
Kentucky2,4760.61×
Oklahoma1,9030.53×
Iowa1,7470.66×
Kansas1,6420.65×
Alabama1,5980.35×
Hawaii1,4601.05×
Idaho1,3870.86×
New Mexico1,3290.82×
Arkansas1,1220.42×
Maine1,0970.95×
Rhode Island9760.95×
New Hampshire9600.76×
Nebraska8660.54×
Montana8270.92×
Mississippi8170.31×
West Virginia7360.49×
Vermont6721.19×
Delaware6120.69×
Alaska4890.71×
Wyoming4710.99×
South Dakota4470.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punta del Este audience
BrandAffinityCategory
Montevideo191.76×Travel & Leisure
Barbour103.95×Fashion & Accessoires
Avianca69.22×Travel & Leisure
Graham Nash163.33×Music & Radio
Copa Airlines50.94×Travel & Leisure
Autism Awareness19.03×Health
Air Transat129×Travel & Leisure
International education32.24×Business & Career
Diabetes mellitus awareness12.48×Health
Scotiabank80.5×Business & Career
Aeroméxico35.52×Travel & Leisure
T. Rowe Price28.6×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Ron Jon Surf Shop47.21×Sports
Income tax13.19×Business & Career
Oceania Cruises25.69×Travel & Leisure
Club Med24.46×Travel & Leisure
Las Vegas4.4×Travel & Leisure
Nautica (clothing company)22.01×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punta del Este audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.79
Community OrientationOPEN2.9
Luxury OrientationPREMIUM2.67
Risk AppetiteTHRILL1.94
TravellingTHRILL1.64
Design AffinityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Punta del Este
CountryShare
Brazil31.6%
Uruguay16.6%
Argentina11.4%

See Punta del Este audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Punta del Este have in United States?

Punta del Este has an estimated audience of 322,606 people in United States, concentrated in Florida and California.

What is the gender split and age of Punta del Este fans?

61.0% of Punta del Este fans are female, 39.0% are male, with an average age of 40.7 years.

Which brands do Punta del Este fans like most?

Punta del Este fans show strongest brand affinity for Montevideo (191.76×), Barbour (103.95×), and Avianca (69.22×) over the country average.

Where do Punta del Este fans live in United States?

Punta del Este fans in United States are most concentrated in Florida (reach 63,415), California (reach 52,797), and New York (reach 47,908). These three regions account for the largest share of the active audience.

What other brands do Punta del Este fans also like?

Beyond Punta del Este itself, the audience over-indexes on Barbour (103.95×), Avianca (69.22×), Graham Nash (163.33×), and Copa Airlines (50.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punta del Este. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.