Cruise Critic Audience in United States

Cruise Critic logo

Cruise Critic has an estimated audience of 1,426,178 people in United States. 55.8% are female, 44.2% are male, average age 50.5. Top regions: Florida, California, Texas. Top brand affinities: Bob Evans, Cruises, CheapOair, Royal Caribbean Cruises Ltd., Day.

The average Cruise Critic fan in United States is 50.5 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Bob Evans, Cruises, CheapOair, with strongest over-indexing on Bob Evans (41.35× the country average). Demographically, the Cruise Critic audience skews more female with an average age of 50.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Cruise Critic fans

Demographic split for Cruise Critic audience in United States
MetricValue
Female55.8%
Male44.2%
Average age50.5
Estimated audience size1,426,178

Audience persona

The typical Cruise Critic fan in United States is more female, around 50.5 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for Cruise Critic in United States
RegionReachAffinity
Florida217,6512.25×
California128,9100.82×
Texas94,5770.77×
New York77,6680.97×
Pennsylvania52,3311.09×
Georgia52,2971.19×
North Carolina46,7121.09×
New Jersey45,1541.24×
Ohio40,2270.92×
Illinois38,5560.81×
Virginia37,3731.08×
Massachusetts35,8961.28×
Arizona33,5281.15×
Michigan31,7920.85×
Tennessee31,5361.1×
Washington31,4971.1×
South Carolina28,4171.32×
Maryland26,0161.06×
Colorado23,6621.05×
Minnesota23,6351.16×
Indiana21,6860.83×
Missouri20,0390.87×
Alabama19,7710.99×
Wisconsin18,0620.84×
Connecticut16,8281.18×
Nevada16,2801.18×
Louisiana15,9450.87×
Utah15,5401.22×
Oregon15,1510.93×
Kentucky14,2740.8×
Oklahoma12,7100.8×
Hawaii9,8781.61×
Arkansas9,8290.84×
Kansas9,0000.8×
Iowa7,6630.65×
New Hampshire7,1711.28×
Rhode Island7,0671.56×
Mississippi6,9990.6×
Idaho6,6620.93×
Alaska5,2471.72×
Delaware5,1661.31×
West Virginia5,1140.77×
New Mexico4,9980.7×
Maine4,8370.95×
Nebraska4,7350.66×
Washington, District of Columbia3,4160.8×
Montana2,4510.62×
South Dakota2,1880.66×
Vermont2,0080.8×
North Dakota1,2750.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruise Critic audience
BrandAffinityCategory
Bob Evans41.35×Food & Beverages
Cruises6.12×Travel & Leisure
CheapOair16.03×Travel & Leisure
Royal Caribbean Cruises Ltd.7.18×Travel & Leisure
Day3.71×Business & Career
Ship5.58×Travel & Leisure
Aeroméxico15.93×Travel & Leisure
Week3.39×Business & Career
Didi (footballer)29.51×Sports
The Points Guy14.8×Travel & Leisure
Europe3.88×Travel & Leisure
Amtrak4.76×Cars & Mobility
T. Rowe Price12.69×Business & Career
Viking Cruises11.7×Travel & Leisure
MSC Cruises8.26×Travel & Leisure
Google Flights3.48×Travel & Leisure
Copa Airlines14.46×Travel & Leisure
River cruise8.68×Travel & Leisure
Alaska3.68×Travel & Leisure
Carnival Cruises5.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruise Critic audience
TraitClusterScore
TravellingTHRILL2.67
Quality AwarenessPREMIUM2.37
Family OrientationCONSERVATISM1.44
Need for SecurityCONSERVATISM1.31
Price SensitivityPREMIUM1.26
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Cruise Critic
CountryShare
United States40.7%
United Kingdom22.8%
Australia12.3%

See Cruise Critic audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cruise Critic have in United States?

Cruise Critic has an estimated audience of 1,426,178 people in United States, concentrated in Florida and California.

What is the gender split and age of Cruise Critic fans?

55.8% of Cruise Critic fans are female, 44.2% are male, with an average age of 50.5 years.

Which brands do Cruise Critic fans like most?

Cruise Critic fans show strongest brand affinity for Bob Evans (41.35×), Cruises (6.12×), and CheapOair (16.03×) over the country average.

Where do Cruise Critic fans live in United States?

Cruise Critic fans in United States are most concentrated in Florida (reach 217,651), California (reach 128,910), and Texas (reach 94,577). These three regions account for the largest share of the active audience.

What other brands do Cruise Critic fans also like?

Beyond Cruise Critic itself, the audience over-indexes on Cruises (6.12×), CheapOair (16.03×), Royal Caribbean Cruises Ltd. (7.18×), and Day (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise Critic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.