Rascasse Audience Intelligence

Cruise Critic Audience in United States

A data profile of the people who buy, follow and care about Cruise Critic in United States — modelled from more than twelve digital signal sources. Cruise Critic has an estimated audience of 1,422,595 people in United States.

#575among Website / Newspaper / Magazine in United States#1414in Travel & Leisure

The average Cruise Critic fan in United States is 50.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Bob Evans, Cruises, CheapOair, with strongest over-indexing on Bob Evans (41.35× the country average).

Demographically, the Cruise Critic audience skews more female with an average age of 50.5, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruise Critic fan in United States is more female, around 50.5 years old, with strong Career Orientation tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruise Critic profile in United States.

Audience size
1.4M
in United States
Gender
55.8%♀
44.2% male
Age
50.5
average years
Country rank
#18483
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Cruise Critic

55.8% are female, 44.2% are male, average age 50.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Cruise Critic audience in United States
MetricValue
Female55.8%
Male44.2%
Average age50.5
Estimated audience size1,422,595
Fig. 03

Age distribution

Ø 50.5
average years
Age distribution of the Cruise Critic audience in United States
Age bracketShare%
16-195%
20-296%
30-3912%
40-4922%
50+54%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Cruise Critic audience comes from United States.

Worldwide audience distribution share by country for Cruise Critic
CountryShare
United States40.7%
United Kingdom22.8%
Australia12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruise Critic audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruise Critic fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.28×
02Alaska~5K1.67×
03Rhode Island~7K1.60×
04Hawaii~10K1.56×
05Delaware~6K1.41×
06New Hampshire~7K1.31×
07South Carolina~30K1.29×
08Massachusetts~30K1.24×
09New Jersey~40K1.21×
10Utah~20K1.20×
11Connecticut~20K1.15×
12Georgia~50K1.14×
13Arizona~30K1.14×
14Nevada~20K1.13×
15Washington~30K1.07×
16Minnesota~20K1.07×
17Maine~5K1.07×
18Tennessee~30K1.05×
19North Carolina~40K1.04×
20Virginia~40K1.04×
21Pennsylvania~50K1.02×
22Colorado~20K1.02×
23Maryland~20K1.01×
24Vermont~2K0.99×
25Alabama~20K0.98×
26Idaho~7K0.97×
27Ohio~40K0.92×
28Wisconsin~20K0.91×
29New York~70K0.90×
30Oregon~10K0.90×
31Washington, District of Columbia~4K0.90×
32Missouri~20K0.87×
33West Virginia~6K0.87×
34Michigan~30K0.86×
35Louisiana~20K0.84×
36California~100K0.82×
37Kansas~9K0.82×
38Arkansas~10K0.81×
39Oklahoma~10K0.80×
40Indiana~20K0.79×
41Kentucky~10K0.79×
42South Dakota~3K0.79×
43Illinois~40K0.75×
44Texas~90K0.73×
45New Mexico~5K0.73×
46Montana~3K0.72×
47Nebraska~5K0.71×
48Iowa~8K0.70×
49North Dakota~2K0.69×
50Mississippi~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Cruise Critic, United States
0.65×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruise Critic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruise Critic audience
#·InterestCategoryAffinity×
01Visit WalesTravel & Leisure63.20×
02Bob EvansFood & Beverages41.35×
03Didi (footballer)Sports29.51×
04CheapOairTravel & Leisure16.03×
05AeroméxicoTravel & Leisure15.93×
06The Points GuyTravel & Leisure14.80×
07Copa AirlinesTravel & Leisure14.46×
08T. Rowe PriceBusiness & Career12.69×
09Viking CruisesTravel & Leisure11.70×
10River cruiseTravel & Leisure8.68×
11MSC CruisesTravel & Leisure8.26×
12Royal Caribbean Cruises Ltd.Travel & Leisure7.18×
13CruisesTravel & Leisure6.12×
14ShipTravel & Leisure5.58×
15Carnival CruisesTravel & Leisure5.27×
16AmtrakCars & Mobility4.76×
17EuropeTravel & Leisure3.88×
18DayBusiness & Career3.71×
19Google FlightsTravel & Leisure3.48×
20WeekBusiness & Career3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruise Critic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruise Critic audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.27×
TravellingTHRILL1.84×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruise Critic audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.97×
Pet OwnershipJOY0.98×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruise Critic have in United States?

Cruise Critic has an estimated audience of 1,422,595 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cruise Critic fans?

55.8% of Cruise Critic fans are female, 44.2% are male, with an average age of 50.5 years.

03

Which brands do Cruise Critic fans like most?

Cruise Critic fans show strongest brand affinity for Bob Evans (41.35×), Cruises (6.12×), and CheapOair (16.03×) over the country average.

04

Where do Cruise Critic fans live in United States?

Cruise Critic fans in United States are most concentrated in Florida (reach ~200K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cruise Critic fans also like?

Beyond Cruise Critic itself, the audience over-indexes on Cruises (6.12×), CheapOair (16.03×), Visit Wales (63.2×), and Royal Caribbean Cruises Ltd. (7.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Cruise Critic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruise Critic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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