The Points Guy Audience in United States

The Points Guy logo

The Points Guy has an estimated audience of 2,211,316 people in United States. 56.0% are female, 44.0% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: Bob Evans, Planet Fitness, Moto Guzzi, Chase (bank), MSN.

The average The Points Guy fan in United States is 43.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bob Evans, Planet Fitness, Moto Guzzi, with strongest over-indexing on Bob Evans (39.58× the country average). Demographically, the The Points Guy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of The Points Guy fans

Demographic split for The Points Guy audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.7
Estimated audience size2,211,316

Audience persona

The typical The Points Guy fan in United States is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Top regions in United States

Top regions ranked by reach for The Points Guy in United States
RegionReachAffinity
California427,6041.76×
New York254,9492.06×
Texas206,2561.08×
Florida172,4321.15×
Illinois92,9721.26×
Virginia80,6741.5×
New Jersey77,7701.38×
Georgia77,0361.13×
Massachusetts69,6801.6×
North Carolina69,0361.04×
Pennsylvania64,3700.86×
Washington61,7621.39×
Arizona52,8161.17×
Colorado51,2801.47×
Ohio49,6570.73×
Michigan43,7290.76×
Maryland43,3101.14×
Tennessee35,8170.81×
Minnesota29,5130.93×
Connecticut29,1321.31×
South Carolina28,3280.85×
Oregon25,9461.02×
Missouri25,8320.72×
Washington, District of Columbia25,2643.8×
Indiana24,4730.61×
Hawaii22,1532.33×
Wisconsin22,0320.66×
Nevada21,1920.99×
Alabama21,0360.68×
Utah20,5921.04×
Louisiana18,3510.64×
Kentucky16,1830.58×
Kansas14,8450.85×
Oklahoma14,1340.58×
Iowa11,5480.63×
Arkansas10,3290.57×
Nebraska9,0050.81×
Maine8,4311.06×
New Hampshire8,1230.93×
Rhode Island7,5781.08×
Idaho7,4890.68×
Mississippi5,7230.31×
New Mexico5,6440.51×
Delaware5,2490.86×
Montana3,5600.58×
Alaska3,3780.71×
Vermont3,1440.81×
West Virginia2,9020.28×
South Dakota1,9810.39×
North Dakota1,7110.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Points Guy audience
BrandAffinityCategory
Bob Evans39.58×Food & Beverages
Planet Fitness4.53×Sports
Moto Guzzi29.61×Cars & Mobility
Chase (bank)4.39×Business & Career
MSN3.26×News
Viking Cruises14.19×Travel & Leisure
American Express4.91×Business & Career
Bachelor of Business Administration29.69×Business & Career
Wells Fargo2.85×Business & Career
Cruise Critic17.57×Travel & Leisure
Internet Movie Database5.34×Movies & TV
River cruise8.81×Travel & Leisure
southwest airlines3.37×Travel & Leisure
Bank of America2.38×Business & Career
The Verge7.33×Technology & Electronics
Superman1.58×Movies & TV
Golf Channel3.47×Sports
Google Flights3.09×Travel & Leisure
AAdvantage23.46×Travel & Leisure
Expedia2.76×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Points Guy audience
TraitClusterScore
TravellingTHRILL2.55
Quality AwarenessPREMIUM2.5
LGBTQ+ IdentityOPEN1.94
Luxury OrientationPREMIUM1.86
Family OrientationCONSERVATISM1.69
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for The Points Guy
CountryShare
United States73.6%
United Kingdom6.7%
Canada3.5%

See The Points Guy audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does The Points Guy have in United States?

The Points Guy has an estimated audience of 2,211,316 people in United States, concentrated in California and New York.

What is the gender split and age of The Points Guy fans?

56.0% of The Points Guy fans are female, 44.0% are male, with an average age of 43.7 years.

Which brands do The Points Guy fans like most?

The Points Guy fans show strongest brand affinity for Bob Evans (39.58×), Planet Fitness (4.53×), and Moto Guzzi (29.61×) over the country average.

Where do The Points Guy fans live in United States?

The Points Guy fans in United States are most concentrated in California (reach 427,604), New York (reach 254,949), and Texas (reach 206,256). These three regions account for the largest share of the active audience.

What other brands do The Points Guy fans also like?

Beyond The Points Guy itself, the audience over-indexes on Planet Fitness (4.53×), Moto Guzzi (29.61×), Chase (bank) (4.39×), and MSN (3.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Points Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.