Rascasse Audience Intelligence

The Points Guy Audience in United States

A data profile of the people who buy, follow and care about The Points Guy in United States — modelled from more than twelve digital signal sources. The Points Guy has an estimated audience of 2,178,440 people in United States.

#410among Website / Newspaper / Magazine in United States#1047in Travel & Leisure

The average The Points Guy fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bob Evans, Internet Movie Database, The Verge, with strongest over-indexing on Bob Evans (30.78× the country average).

Demographically, the The Points Guy audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Points Guy fan in United States is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Bob Evans.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Points Guy profile in United States.

Audience size
2.2M
in United States
Gender
56.0%♀
44.0% male
Age
43.7
average years
Country rank
#13315
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Points Guy

56.0% are female, 44.0% are male, average age 43.7.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for The Points Guy audience in United States
MetricValue
Female56.0%
Male44.0%
Average age43.7
Estimated audience size2,178,440
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the The Points Guy audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

73.3%

of the worldwide The Points Guy audience comes from United States.

Worldwide audience distribution share by country for The Points Guy
CountryShare
United States73.3%
United Kingdom6.8%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Points Guy audience in United States is strongest.

Fig. 05

Top regions by affinity

The Points Guy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.35×
02Hawaii~20K2.27×
03New York~200K1.91×
04Massachusetts~70K1.56×
05California~400K1.55×
06Colorado~50K1.46×
07Virginia~70K1.38×
08New Jersey~80K1.34×
09Washington~60K1.34×
10Connecticut~30K1.28×
11Illinois~90K1.19×
12Florida~200K1.14×
13Maryland~40K1.11×
14Arizona~50K1.10×
15Rhode Island~8K1.10×
16New Hampshire~9K1.09×
17Utah~20K1.07×
18Georgia~70K1.06×
19Oregon~30K1.03×
20Texas~200K1.02×
21Maine~8K1.02×
22North Carolina~70K1.00×
23Idaho~10K0.98×
24Nevada~20K0.96×
25Delaware~6K0.96×
26Vermont~4K0.94×
27Kansas~20K0.92×
28Minnesota~30K0.91×
29South Carolina~30K0.88×
30Pennsylvania~60K0.87×
31Nebraska~10K0.87×
32Alaska~4K0.86×
33Tennessee~40K0.81×
34Michigan~50K0.78×
35Missouri~30K0.78×
36Ohio~50K0.75×
37Montana~5K0.75×
38Wisconsin~20K0.70×
39Iowa~10K0.70×
40Alabama~20K0.69×
41Louisiana~20K0.69×
42North Dakota~3K0.69×
43South Dakota~3K0.68×
44Kentucky~20K0.66×
45Oklahoma~20K0.66×
46Arkansas~10K0.66×
47Indiana~30K0.65×
48New Mexico~7K0.63×
49West Virginia~6K0.60×
50Mississippi~10K0.53×
Fig. 06

Affinity by region

Affinity by region — The Points Guy, United States
0.53×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Points Guy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Points Guy audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages30.78×
02AAdvantageTravel & Leisure25.81×
03Cruise CriticTravel & Leisure14.80×
04The VergeTechnology & Electronics11.53×
05Viking CruisesTravel & Leisure11.02×
06Internet Movie DatabaseMovies & TV8.94×
07Pandora RadioMusic & Radio4.65×
08American ExpressBusiness & Career4.29×
09southwest airlinesTravel & Leisure3.21×
10Wells FargoBusiness & Career2.95×
11InnovationBusiness & Career2.94×
12MSNNews2.93×
13Trader Joe'sShopping2.56×
14Capital OneBusiness & Career2.52×
15Planet FitnessSports2.35×
16Nordstrom rackFashion & Accessoires2.25×
17Bank of AmericaBusiness & Career2.12×
18AirbnbTravel & Leisure1.77×
19Android (operating system)Technology & Electronics1.72×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Points Guy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Points Guy audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.45×
Quality AwarenessPREMIUM2.38×
Career OrientationPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Points Guy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Pet OwnershipJOY0.78×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Points Guy have in United States?

The Points Guy has an estimated audience of 2,178,440 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Points Guy fans?

56.0% of The Points Guy fans are female, 44.0% are male, with an average age of 43.7 years.

03

Which brands do The Points Guy fans like most?

The Points Guy fans show strongest brand affinity for Bob Evans (30.78×), Internet Movie Database (8.94×), and The Verge (11.53×) over the country average.

04

Where do The Points Guy fans live in United States?

The Points Guy fans in United States are most concentrated in California (reach ~400K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Points Guy fans also like?

Beyond The Points Guy itself, the audience over-indexes on Internet Movie Database (8.94×), The Verge (11.53×), Wells Fargo (2.95×), and MSN (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See The Points Guy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Points Guy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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