AAdvantage Audience in United States

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AAdvantage has an estimated audience of 518,632 people in United States. 45.7% are female, 54.3% are male, average age 45.8. Top regions: Texas, California, Florida. Top brand affinities: Wyndham Rewards, Viator, Les noces, The Points Guy, Berlin Marathon.

The average AAdvantage fan in United States is 45.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wyndham Rewards, Viator, Les noces, with strongest over-indexing on Wyndham Rewards (66.18× the country average). Demographically, the AAdvantage audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of AAdvantage fans

Demographic split for AAdvantage audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.8
Estimated audience size518,632

Audience persona

The typical AAdvantage fan in United States is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wyndham Rewards.

Top regions in United States

Top regions ranked by reach for AAdvantage in United States
RegionReachAffinity
Texas81,4461.83×
California72,8751.28×
Florida54,6111.56×
New York35,8961.24×
North Carolina31,1221.99×
Pennsylvania30,9631.77×
Illinois26,3121.52×
Arizona17,5391.66×
Virginia16,5351.31×
Massachusetts13,1971.29×
New Jersey13,1761×
Ohio11,1380.7×
South Carolina10,1921.31×
Tennessee9,4290.91×
Georgia8,5490.54×
Maryland8,2800.93×
Oklahoma7,9811.39×
Missouri7,8900.94×
Indiana7,8530.83×
Michigan7,7560.57×
Washington7,1040.68×
Wisconsin6,7370.86×
Connecticut6,3181.21×
Colorado6,1260.75×
Alabama5,5180.76×
Louisiana5,4450.81×
Arkansas5,1511.21×
Kentucky4,7730.73×
Nevada4,2600.85×
Iowa4,1800.98×
Oregon3,8910.65×
Minnesota3,5560.48×
Washington, District of Columbia3,4562.22×
Kansas3,2080.78×
New Mexico2,5560.98×
Utah2,4930.54×
Hawaii2,4761.11×
Mississippi2,4470.57×
Delaware2,3121.62×
Maine2,1601.16×
New Hampshire2,0661.01×
Nebraska1,9830.76×
Rhode Island1,7581.06×
West Virginia1,3630.56×
Idaho1,2130.47×
Vermont9971.09×
South Dakota7520.63×
Montana6750.47×
Alaska5460.49×
North Dakota4990.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AAdvantage audience
BrandAffinityCategory
Wyndham Rewards66.18×Shopping
Viator29.64×Travel & Leisure
Les noces57.25×Arts & Culture
The Points Guy25.81×Travel & Leisure
Berlin Marathon28.93×Sports
Highway (2014 Hindi film)33.95×
American Airlines3.79×Travel & Leisure
SkyMiles40.61×Travel & Leisure
Boone and Crockett Club152.6×Politics & Society
JetBlue5.35×Travel & Leisure
Spirit Airlines6.43×Travel & Leisure
Telegram9.68×Internet & Social Media
Mediterranean Sea5.81×Travel & Leisure
Kelly Osbourne7.18×Music & Radio
Popstars62.55×Movies & TV
Frontier Airlines5.87×Travel & Leisure
Emergency medical services7.6×Health
Air India14.41×Travel & Leisure
United Airlines3.37×Travel & Leisure
Staten Island5.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AAdvantage audience
TraitClusterScore
Quality AwarenessPREMIUM2.77
TravellingTHRILL2.09
IndulgenceJOY1.59
Family OrientationCONSERVATISM1.51
Career OrientationPOWER1.48
Sports ActivityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for AAdvantage
CountryShare
United States62.8%
Brazil8.5%
Argentina3.2%

See AAdvantage audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does AAdvantage have in United States?

AAdvantage has an estimated audience of 518,632 people in United States, concentrated in Texas and California.

What is the gender split and age of AAdvantage fans?

45.7% of AAdvantage fans are female, 54.3% are male, with an average age of 45.8 years.

Which brands do AAdvantage fans like most?

AAdvantage fans show strongest brand affinity for Wyndham Rewards (66.18×), Viator (29.64×), and Les noces (57.25×) over the country average.

Where do AAdvantage fans live in United States?

AAdvantage fans in United States are most concentrated in Texas (reach 81,446), California (reach 72,875), and Florida (reach 54,611). These three regions account for the largest share of the active audience.

What other brands do AAdvantage fans also like?

Beyond AAdvantage itself, the audience over-indexes on Viator (29.64×), Les noces (57.25×), The Points Guy (25.81×), and Berlin Marathon (28.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AAdvantage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.