Rascasse Audience Intelligence

AAdvantage Target Market in United States

A data profile of the people who buy, follow and care about AAdvantage in United States — modelled from more than twelve digital signal sources. AAdvantage has an estimated audience of 534,864 people in United States.

#68among Airline in United States#3615among Brand in United States#2812in Travel & Leisure

The average AAdvantage fan in United States is 45.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wyndham Rewards, Viator, Les noces, with strongest over-indexing on Wyndham Rewards (66.18× the country average).

Demographically, the AAdvantage audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AAdvantage fan in United States is balanced, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Wyndham Rewards.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AAdvantage profile in United States.

Audience size
535K
in United States
Gender
45.7%♀
54.3% male
Age
45.8
average years
Country rank
#35228
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AAdvantage

45.7% are female, 54.3% are male, average age 45.8.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for AAdvantage audience in United States
MetricValue
Female45.7%
Male54.3%
Average age45.8
Estimated audience size534,864
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the AAdvantage audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

63.4%

of the worldwide AAdvantage audience comes from United States.

Worldwide audience distribution share by country for AAdvantage
CountryShare
United States63.4%
Brazil7.9%
Argentina3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AAdvantage audience in United States is strongest.

Fig. 05

Top regions by affinity

AAdvantage customers by region in United States
#RegionReachAffinity×
01North Carolina~30K1.99×
02Washington, District of Columbia~3K1.99×
03Texas~80K1.78×
04Pennsylvania~30K1.71×
05Arizona~20K1.69×
06Delaware~2K1.59×
07Florida~50K1.54×
08Illinois~30K1.52×
09Oklahoma~8K1.32×
10South Carolina~10K1.30×
11Virginia~20K1.25×
12Massachusetts~10K1.20×
13New York~30K1.19×
14California~70K1.18×
15Arkansas~5K1.18×
16Connecticut~6K1.17×
17Maine~2K1.15×
18Hawaii~3K1.14×
19Vermont~1K1.12×
20Rhode Island~2K1.06×
21Iowa~4K1.05×
22New Hampshire~2K1.03×
23New Mexico~3K1.00×
24New Jersey~10K0.97×
25Maryland~8K0.94×
26Missouri~8K0.92×
27Tennessee~9K0.90×
28Wisconsin~7K0.89×
29Nevada~4K0.88×
30Louisiana~6K0.86×
31Indiana~8K0.83×
32Kansas~3K0.83×
33Nebraska~2K0.80×
34South Dakota<1K0.80×
35Alaska<1K0.77×
36Kentucky~5K0.76×
37Colorado~6K0.74×
38Alabama~5K0.74×
39North Dakota<1K0.74×
40Ohio~10K0.72×
41Montana~1K0.71×
42West Virginia~2K0.70×
43Washington~7K0.69×
44Mississippi~3K0.68×
45Oregon~4K0.66×
46Idaho~2K0.65×
47Utah~3K0.62×
48Michigan~8K0.59×
49Georgia~9K0.54×
50Minnesota~4K0.52×
Fig. 06

Affinity by region

Affinity by region — AAdvantage, United States
0.52×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AAdvantage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AAdvantage audience
#·InterestCategoryAffinity×
01Boone and Crockett ClubPolitics & Society152.60×
02Wyndham RewardsShopping66.18×
03PopstarsMovies & TV62.55×
04Les nocesArts & Culture57.25×
05SkyMilesTravel & Leisure40.61×
06Highway (2014 Hindi film)Movie / TV Show / Series33.95×
07ViatorTravel & Leisure29.64×
08Berlin MarathonSports28.93×
09The Points GuyTravel & Leisure25.81×
10TelegramInternet & Social Media9.68×
11Emergency medical servicesHealth7.60×
12Kelly OsbourneMusic & Radio7.18×
13Spirit AirlinesTravel & Leisure6.43×
14Frontier AirlinesTravel & Leisure5.87×
15Mediterranean SeaTravel & Leisure5.81×
16Staten IslandTravel & Leisure5.80×
17JetBlueTravel & Leisure5.35×
18American AirlinesTravel & Leisure3.79×
19United AirlinesTravel & Leisure3.37×
201080iTechnology & Electronics2.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AAdvantage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AAdvantage audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.04×
MindfulnessBALANCE1.74×
SustainabilityBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AAdvantage audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.79×
TraditionCONSERVATISM0.84×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AAdvantage's target market in United States?

AAdvantage's target market in United States covers an estimated 534,864 people, concentrated in Texas and California.

02

What is the gender split and age of AAdvantage customers?

45.7% of the AAdvantage audience are female, 54.3% are male, with an average age of 45.8 years.

03

Which brands do AAdvantage fans like most?

AAdvantage fans show strongest brand affinity for Wyndham Rewards (66.18×), Viator (29.64×), and Les noces (57.25×) over the country average.

04

Where do AAdvantage fans live in United States?

AAdvantage fans in United States are most concentrated in Texas (reach ~80K), California (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do AAdvantage fans also like?

Beyond AAdvantage itself, the audience over-indexes on Viator (29.64×), Les noces (57.25×), The Points Guy (25.81×), and Highway (2014 Hindi film) (33.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See AAdvantage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AAdvantage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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