Viator Audience in United States

Viator logo

Viator has an estimated audience of 2,319,849 people in United States. 43.9% are female, 56.1% are male, average age 47.6. Top regions: California, Florida, Texas. Top brand affinities: University of Colorado Denver, Nebraska Cornhuskers football, Elsword, Mount Kilimanjaro, Montana Grizzlies football.

The average Viator fan in United States is 47.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include University of Colorado Denver, Nebraska Cornhuskers football, Elsword, with strongest over-indexing on University of Colorado Denver (39.33× the country average). Demographically, the Viator audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Viator fans

Demographic split for Viator audience in United States
MetricValue
Female43.9%
Male56.1%
Average age47.6
Estimated audience size2,319,849

Audience persona

The typical Viator fan in United States is more male, around 47.6 years old, with strong Quality Awareness tendencies and a notable affinity for University of Colorado Denver.

Top regions in United States

Top regions ranked by reach for Viator in United States
RegionReachAffinity
California321,4271.26×
Florida280,2301.78×
Texas197,9690.99×
New York182,1241.4×
Georgia90,5901.27×
Illinois88,2061.14×
New Jersey82,1411.39×
Pennsylvania76,0320.97×
North Carolina75,3231.08×
Virginia66,7571.18×
Massachusetts59,1941.3×
Ohio58,2090.81×
Arizona51,4421.09×
Michigan49,7040.82×
Maryland49,2691.24×
Washington47,3781.02×
Tennessee43,3180.93×
Colorado41,1361.13×
South Carolina39,5151.13×
Hawaii34,4033.45×
Nevada33,6281.5×
Louisiana31,3471.05×
Missouri30,7600.82×
Indiana30,5610.72×
Minnesota29,7400.89×
Wisconsin28,0240.8×
Connecticut26,7061.15×
Alabama23,1690.71×
Utah21,5461.04×
Oregon21,3340.8×
Kentucky19,5980.67×
Oklahoma15,0490.58×
Kansas11,8070.65×
Iowa11,5890.61×
Washington, District of Columbia11,2581.61×
Arkansas10,8810.57×
Mississippi10,4720.55×
New Hampshire8,6880.95×
Idaho8,5770.74×
Rhode Island8,3891.14×
Alaska8,0221.62×
Maine6,9260.83×
Nebraska6,7010.58×
Delaware6,5351.02×
New Mexico6,1390.53×
West Virginia5,1280.47×
Montana4,2910.67×
South Dakota2,9210.54×
Vermont2,7130.67×
North Dakota2,3370.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viator audience
BrandAffinityCategory
University of Colorado Denver39.33×Business & Career
Nebraska Cornhuskers football3.94×Sports
Elsword14.74×Games
Mount Kilimanjaro14.74×Travel & Leisure
Montana Grizzlies football8.41×Sports
Vocal harmony2.85×Music & Radio
Ipag Business School11.87×Business & Career
Grinch2.45×Movies & TV
Monogram2.34×Home & Garden
Humsafar27.88×Movies & TV
Public speaking2.27×Politics & Society
Electrolyte2.59×Health
JDSU1.62×Business & Career
Home staging2.71×Home & Garden
Jesse Plemons1.78×Movies & TV
Charlamagne Tha God4.79×Movies & TV
Kelly Starrett24.16×Literature
Historic site1.98×Arts & Culture
KiwiCo3.25×Kids & Family
Nurse education1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viator audience
TraitClusterScore
Quality AwarenessPREMIUM1.69
LGBTQ+ IdentityOPEN1.67
Risk AppetiteTHRILL1.52
TravellingTHRILL1.43
Community OrientationOPEN1.35
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Viator
CountryShare
United States42.3%
United Kingdom9.1%
Canada8.2%

See Viator audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Viator have in United States?

Viator has an estimated audience of 2,319,849 people in United States, concentrated in California and Florida.

What is the gender split and age of Viator fans?

43.9% of Viator fans are female, 56.1% are male, with an average age of 47.6 years.

Which brands do Viator fans like most?

Viator fans show strongest brand affinity for University of Colorado Denver (39.33×), Nebraska Cornhuskers football (3.94×), and Elsword (14.74×) over the country average.

Where do Viator fans live in United States?

Viator fans in United States are most concentrated in California (reach 321,427), Florida (reach 280,230), and Texas (reach 197,969). These three regions account for the largest share of the active audience.

What other brands do Viator fans also like?

Beyond Viator itself, the audience over-indexes on Nebraska Cornhuskers football (3.94×), Elsword (14.74×), Mount Kilimanjaro (14.74×), and Montana Grizzlies football (8.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.