Travelocity Audience in United States

Travelocity logo

Travelocity has an estimated audience of 9,749,302 people in United States. 59.6% are female, 40.4% are male, average age 44.9. Top regions: California, Florida, Texas. Top brand affinities: Chat GPT, Google Flights, CheapOair, Airbnb, Expedia.

The average Travelocity fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chat GPT, Google Flights, CheapOair, with strongest over-indexing on Chat GPT (5.75× the country average). Demographically, the Travelocity audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Demographics of Travelocity fans

Demographic split for Travelocity audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.9
Estimated audience size9,749,302

Audience persona

The typical Travelocity fan in United States is more female, around 44.9 years old, with strong Quality Awareness tendencies and a notable affinity for Chat GPT.

Top regions in United States

Top regions ranked by reach for Travelocity in United States
RegionReachAffinity
California934,2360.87×
Florida904,5361.37×
Texas731,1230.87×
New York590,9531.08×
Illinois324,0851×
North Carolina300,4311.02×
Ohio297,7160.99×
Georgia292,7100.97×
Pennsylvania291,5810.89×
Michigan259,6871.02×
Virginia259,1471.09×
New Jersey253,2941.02×
Massachusetts214,5631.12×
Colorado207,6321.35×
Arizona198,2951×
Washington195,9271×
Minnesota180,4711.29×
Wisconsin180,4021.23×
Tennessee152,9190.78×
Indiana152,5110.86×
South Carolina152,1461.04×
Maryland150,4720.9×
Oregon124,8991.12×
Connecticut124,4451.27×
Missouri117,6880.75×
Alabama104,5050.77×
Louisiana103,0400.82×
Nevada97,9641.04×
Kentucky89,7460.73×
Utah87,5051×
Iowa81,2721.01×
Oklahoma79,7410.74×
Kansas68,1120.89×
Arkansas61,5780.77×
Idaho59,1411.21×
Mississippi54,3590.68×
Hawaii51,9211.24×
Nebraska47,6700.98×
Maine46,9801.35×
New Hampshire45,7561.19×
New Mexico36,2900.74×
Montana34,9681.29×
Rhode Island30,9951×
West Virginia28,3580.62×
Washington, District of Columbia24,8560.85×
Alaska23,5171.13×
South Dakota23,2841.03×
Delaware22,5750.84×
Vermont19,5001.14×
Wyoming17,6041.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Travelocity audience
BrandAffinityCategory
Chat GPT5.75×Technology & Electronics
Google Flights5.02×Travel & Leisure
CheapOair10.88×Travel & Leisure
Airbnb2.73×Travel & Leisure
Expedia3.64×Travel & Leisure
American Airlines2.65×Travel & Leisure
Hostelling International6.19×Travel & Leisure
Travel agency4.74×Travel & Leisure
Enterprise Rent-A-Car3.43×Cars & Mobility
Bank of America2.12×Business & Career
The House of Luxury26.15×
United Airlines2.48×Travel & Leisure
Amtrak3.39×Cars & Mobility
Jay Baruchel10.36×Movies & TV
Mickey Mantle14.32×Sports
MapQuest6.32×Internet & Social Media
Trivago4.93×Travel & Leisure
TripAdvisor2.82×Travel & Leisure
Alaska Airlines3.09×Travel & Leisure
Freddie Freeman7.25×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Travelocity audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
TravellingTHRILL1.6
Luxury OrientationPREMIUM1.32
Family OrientationCONSERVATISM1.31
Sports ActivityPOWER1.24
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Travelocity
CountryShare
United States82.1%
Canada4.6%
Mexico2.5%

See Travelocity audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Travelocity have in United States?

Travelocity has an estimated audience of 9,749,302 people in United States, concentrated in California and Florida.

What is the gender split and age of Travelocity fans?

59.6% of Travelocity fans are female, 40.4% are male, with an average age of 44.9 years.

Which brands do Travelocity fans like most?

Travelocity fans show strongest brand affinity for Chat GPT (5.75×), Google Flights (5.02×), and CheapOair (10.88×) over the country average.

Where do Travelocity fans live in United States?

Travelocity fans in United States are most concentrated in California (reach 934,236), Florida (reach 904,536), and Texas (reach 731,123). These three regions account for the largest share of the active audience.

What other brands do Travelocity fans also like?

Beyond Travelocity itself, the audience over-indexes on Google Flights (5.02×), CheapOair (10.88×), Airbnb (2.73×), and Expedia (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelocity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.