Rascasse Audience Intelligence

Travelocity Target Market in United States

A data profile of the people who buy, follow and care about Travelocity in United States — modelled from more than twelve digital signal sources. Travelocity has an estimated audience of 9,697,938 people in United States.

#5among Travel website in United States#377among Brand in United States#325in Travel & Leisure

The average Travelocity fan in United States is 44.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Chat GPT, Google Flights, CheapOair, with strongest over-indexing on Chat GPT (5.75× the country average).

Demographically, the Travelocity audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Travelocity fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Chat GPT.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Travelocity profile in United States.

Audience size
9.7M
in United States
Gender
59.6%♀
40.4% male
Age
44.9
average years
Country rank
#3691
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Travelocity

59.6% are female, 40.4% are male, average age 44.9.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Travelocity audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.9
Estimated audience size9,697,938
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Travelocity audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

80.1%

of the worldwide Travelocity audience comes from United States.

Worldwide audience distribution share by country for Travelocity
CountryShare
United States80.1%
Canada4.5%
Mexico2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Travelocity audience in United States is strongest.

Fig. 05

Top regions by affinity

Travelocity customers by region in United States
#RegionReachAffinity×
01Maine~50K1.43×
02Montana~40K1.37×
03Colorado~200K1.33×
04Wyoming~20K1.33×
05Florida~900K1.32×
06Vermont~20K1.31×
07Minnesota~200K1.30×
08Connecticut~100K1.30×
09Wisconsin~200K1.26×
10Idaho~60K1.24×
11New Hampshire~50K1.24×
12Hawaii~50K1.22×
13Alaska~30K1.20×
14South Dakota~30K1.11×
15Massachusetts~200K1.08×
16Oregon~100K1.08×
17Iowa~80K1.05×
18Virginia~200K1.04×
19South Carolina~200K1.04×
20Rhode Island~30K1.04×
21Nebraska~50K1.03×
22New York~500K1.01×
23Nevada~90K1.01×
24Ohio~300K0.97×
25North Carolina~300K0.97×
26Michigan~200K0.97×
27New Jersey~200K0.97×
28Utah~80K0.97×
29Arizona~200K0.96×
30Washington~200K0.94×
31Illinois~300K0.93×
32Georgia~300K0.91×
33Kansas~70K0.90×
34Maryland~100K0.88×
35Pennsylvania~300K0.86×
36Delaware~20K0.86×
37Indiana~100K0.84×
38Louisiana~100K0.82×
39Washington, District of Columbia~20K0.82×
40California~900K0.80×
41Texas~700K0.79×
42New Mexico~40K0.78×
43Tennessee~100K0.76×
44Missouri~100K0.76×
45Alabama~100K0.75×
46Arkansas~60K0.75×
47Kentucky~90K0.73×
48Oklahoma~80K0.73×
49Mississippi~60K0.70×
50West Virginia~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Travelocity, United States
0.67×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Travelocity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Travelocity audience
#·InterestCategoryAffinity×
01The House of LuxuryTopic26.15×
02Luxury Travel AdvisorTravel & Leisure22.50×
03Mickey MantleSports14.32×
04CheapOairTravel & Leisure10.88×
05Jay BaruchelMovies & TV10.36×
06MapQuestInternet & Social Media6.32×
07Hostelling InternationalTravel & Leisure6.19×
08Chat GPTTechnology & Electronics5.75×
09Google FlightsTravel & Leisure5.02×
10TrivagoTravel & Leisure4.93×
11Travel agencyTravel & Leisure4.74×
12ExpediaTravel & Leisure3.64×
13Enterprise Rent-A-CarCars & Mobility3.43×
14AmtrakCars & Mobility3.39×
15Alaska AirlinesTravel & Leisure3.09×
16TripAdvisorTravel & Leisure2.82×
17AirbnbTravel & Leisure2.73×
18American AirlinesTravel & Leisure2.65×
19United AirlinesTravel & Leisure2.48×
20Bank of AmericaBusiness & Career2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Travelocity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Travelocity audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.94×
Luxury OrientationPREMIUM1.48×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Travelocity audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Community OrientationOPEN0.94×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Travelocity's target market in United States?

Travelocity's target market in United States covers an estimated 9,697,938 people, concentrated in Florida and California.

02

What is the gender split and age of Travelocity customers?

59.6% of the Travelocity audience are female, 40.4% are male, with an average age of 44.9 years.

03

Which brands do Travelocity fans like most?

Travelocity fans show strongest brand affinity for Chat GPT (5.75×), Google Flights (5.02×), and CheapOair (10.88×) over the country average.

04

Where do Travelocity fans live in United States?

Travelocity fans in United States are most concentrated in Florida (reach ~900K), California (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Travelocity fans also like?

Beyond Travelocity itself, the audience over-indexes on Google Flights (5.02×), CheapOair (10.88×), Hostelling International (6.19×), and Expedia (3.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in United States

See Travelocity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Travelocity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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