Rascasse Audience Intelligence

The House of Luxury Audience in United States

A data profile of the people who buy, follow and care about The House of Luxury in United States — modelled from more than twelve digital signal sources. The House of Luxury has an estimated audience of 335,887 people in United States.

#13016among Topic in United States

The average The House of Luxury fan in United States is 34.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Women's Shoes, Travelocity, Tablecloth, with strongest over-indexing on Women's Shoes (122.63× the country average).

Demographically, the The House of Luxury audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The House of Luxury fan in United States is balanced, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Women's Shoes.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The House of Luxury profile in United States.

Audience size
336K
in United States
Gender
51.8%♀
48.2% male
Age
34.1
average years
Country rank
#45598
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The House of Luxury fans

51.8% are female, 48.2% are male, average age 34.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for The House of Luxury audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.1
Estimated audience size335,887
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the The House of Luxury audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4914%
50+13%
Fig. 04

Worldwide distribution

19.8%

of the worldwide The House of Luxury audience comes from United States.

Worldwide audience distribution share by country for The House of Luxury
CountryShare
Japan21.6%
United States19.8%
Australia12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The House of Luxury audience in United States is strongest.

Fig. 05

Top regions by affinity

The House of Luxury fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~8K2.31×
02Georgia~20K1.73×
03Connecticut~6K1.65×
04Mississippi~4K1.52×
05Alabama~7K1.47×
06Maryland~8K1.46×
07Louisiana~6K1.40×
08Delaware~1K1.32×
09Washington, District of Columbia~1K1.12×
10North Carolina~10K1.11×
11Arkansas~3K1.10×
12New Jersey~9K1.09×
13Florida~20K1.08×
14South Carolina~5K1.08×
15Rhode Island~1K1.08×
16Alaska<1K1.08×
17New York~20K1.07×
18Maine~1K1.03×
19Montana<1K1.03×
20New Hampshire~1K1.02×
21South Dakota<1K1.01×
22North Dakota<1K1.01×
23Wyoming<1K1.00×
24New Mexico~2K0.99×
25West Virginia~2K0.99×
26Nebraska~2K0.98×
27Hawaii~1K0.98×
28Kentucky~4K0.97×
29Idaho~2K0.97×
30Tennessee~6K0.96×
31Oklahoma~4K0.95×
32Kansas~2K0.94×
33Michigan~8K0.93×
34Iowa~3K0.93×
35Virginia~7K0.92×
36Utah~3K0.92×
37Missouri~5K0.91×
38Texas~30K0.90×
39Oregon~3K0.90×
40Illinois~10K0.89×
41Pennsylvania~10K0.87×
42Indiana~5K0.87×
43Wisconsin~4K0.87×
44Minnesota~4K0.86×
45Colorado~4K0.85×
46Ohio~9K0.84×
47Arizona~6K0.83×
48Washington~6K0.83×
49Massachusetts~6K0.83×
50California~20K0.61×
Fig. 06

Affinity by region

Affinity by region — The House of Luxury, United States
0.61×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The House of Luxury audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The House of Luxury audience
#·InterestCategoryAffinity×
01Women's ShoesFashion & Accessoires122.63×
02Rick SteinFood & Beverages96.87×
03Freddie FreemanSports30.67×
04TableclothHome & Garden27.48×
05TravelocityTravel & Leisure26.15×
06Time Out (magazine)Travel & Leisure22.95×
07Jennette McCurdyMovies & TV20.00×
08Erin AndrewsSports20.00×
09Monty PythonMovies & TV20.00×
10Luka ModrićSports20.00×
11GiphyTechnology & Electronics18.68×
12Armageddon (1998 film)Movies & TV18.19×
13Experiential giftsShopping16.20×
14BahrainTravel & Leisure15.35×
15GoDaddyTechnology & Electronics15.07×
16LebanonTravel & Leisure9.64×
17Stephen HawkingBusiness & Career8.22×
18Steve MartinMovies & TV8.06×
19City BankBusiness & Career6.77×
20Diaper bagKids & Family4.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The House of Luxury audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The House of Luxury audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.07×
Design AffinityPREMIUM2.75×
PatriotismCONSERVATISM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The House of Luxury audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Need for SecurityCONSERVATISM0.91×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The House of Luxury have in United States?

The House of Luxury has an estimated audience of 335,887 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of The House of Luxury fans?

51.8% of The House of Luxury fans are female, 48.2% are male, with an average age of 34.1 years.

03

Which brands do The House of Luxury fans like most?

The House of Luxury fans show strongest brand affinity for Women's Shoes (122.63×), Travelocity (26.15×), and Tablecloth (27.48×) over the country average.

04

Where do The House of Luxury fans live in United States?

The House of Luxury fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The House of Luxury fans also like?

Beyond The House of Luxury itself, the audience over-indexes on Travelocity (26.15×), Tablecloth (27.48×), Freddie Freeman (30.67×), and Time Out (magazine) (22.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The House of Luxury audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The House of Luxury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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