The House of Luxury Audience in United States
The House of Luxury has an estimated audience of 335,887 people in United States. 51.8% are female, 48.2% are male, average age 34.1. Top regions: Texas, Florida, New York. Top brand affinities: Product design, Jeep Wagoneer, Stamp collecting, Historic site, Home equity.
The average The House of Luxury fan in United States is 34.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, New York. Top brand affinities include Product design, Jeep Wagoneer, Stamp collecting, with strongest over-indexing on Product design (4.29× the country average). Demographically, the The House of Luxury audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.
Type: Topic
Demographics of The House of Luxury fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 34.1 |
| Estimated audience size | 335,887 |
Audience persona
The typical The House of Luxury fan in United States is balanced, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 28,438 | 0.98× |
| Florida | 26,417 | 1.16× |
| New York | 22,945 | 1.22× |
| Georgia | 22,494 | 2.17× |
| California | 16,070 | 0.44× |
| North Carolina | 13,261 | 1.31× |
| Maryland | 11,025 | 1.91× |
| New Jersey | 10,911 | 1.28× |
| Illinois | 10,141 | 0.91× |
| Alabama | 9,718 | 2.07× |
| Pennsylvania | 9,540 | 0.84× |
| Louisiana | 8,673 | 2× |
| Michigan | 8,193 | 0.93× |
| Ohio | 7,560 | 0.73× |
| Virginia | 7,503 | 0.92× |
| Mississippi | 6,774 | 2.45× |
| South Carolina | 6,576 | 1.3× |
| Tennessee | 6,516 | 0.97× |
| Connecticut | 6,217 | 1.85× |
| Missouri | 4,103 | 0.76× |
| Indiana | 3,927 | 0.64× |
| Massachusetts | 3,855 | 0.58× |
| Kentucky | 3,539 | 0.84× |
| Arkansas | 3,531 | 1.28× |
| Nevada | 3,490 | 1.07× |
| Arizona | 3,086 | 0.45× |
| Oklahoma | 2,590 | 0.69× |
| Wisconsin | 2,171 | 0.43× |
| Colorado | 1,958 | 0.37× |
| Minnesota | 1,863 | 0.39× |
| Washington | 1,800 | 0.27× |
| Delaware | 1,739 | 1.88× |
| Kansas | 1,736 | 0.66× |
| Washington, District of Columbia | 1,444 | 1.43× |
| Iowa | 1,295 | 0.47× |
| New Mexico | 1,293 | 0.77× |
| Idaho | 1,239 | 0.74× |
| Oregon | 1,237 | 0.32× |
| Hawaii | 1,184 | 0.82× |
| New Hampshire | 1,106 | 0.84× |
| Nebraska | 1,083 | 0.64× |
| Rhode Island | 1,068 | 1× |
| Maine | 1,067 | 0.89× |
| Utah | 1,054 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.29× | Business & Career |
| Jeep Wagoneer | 8.23× | Cars & Mobility |
| Stamp collecting | 6.51× | Home & Garden |
| Historic site | 5.66× | Arts & Culture |
| Home equity | 2.5× | Home & Garden |
| UK garage | 5.74× | Music & Radio |
| Endless Space | 23.42× | Games |
| Vocal harmony | 4.27× | Music & Radio |
| Natural rubber | 1.84× | Cars & Mobility |
| Mathcore | 6.4× | Music & Radio |
| Fairy godmother | 5.79× | Literature |
| Goop | 3.96× | Internet & Social Media |
| Ira Glass | 12.23× | Music & Radio |
| St. Ives | 9.92× | Travel & Leisure |
| Governor of Michigan | 5.15× | Politics & Society |
| Bank account | 1.68× | Business & Career |
| Harlow | 7.92× | Travel & Leisure |
| Electrolyte | 3.15× | Health |
| JDSU | 1.97× | Business & Career |
| Isometric exercise | 5.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.27 |
| Design Affinity | PREMIUM | 2.7 |
| Risk Appetite | THRILL | 2.21 |
| Luxury Orientation | PREMIUM | 1.67 |
| Travelling | THRILL | 1.48 |
| Patriotism | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.6% |
| United States | 19.8% |
| Australia | 12.9% |
See The House of Luxury audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does The House of Luxury have in United States?
The House of Luxury has an estimated audience of 335,887 people in United States, concentrated in Texas and Florida.
What is the gender split and age of The House of Luxury fans?
51.8% of The House of Luxury fans are female, 48.2% are male, with an average age of 34.1 years.
Which brands do The House of Luxury fans like most?
The House of Luxury fans show strongest brand affinity for Product design (4.29×), Jeep Wagoneer (8.23×), and Stamp collecting (6.51×) over the country average.
Where do The House of Luxury fans live in United States?
The House of Luxury fans in United States are most concentrated in Texas (reach 28,438), Florida (reach 26,417), and New York (reach 22,945). These three regions account for the largest share of the active audience.
What other brands do The House of Luxury fans also like?
Beyond The House of Luxury itself, the audience over-indexes on Jeep Wagoneer (8.23×), Stamp collecting (6.51×), Historic site (5.66×), and Home equity (2.5×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The House of Luxury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.