Rascasse Audience Intelligence

Giphy Target Market in United States

A data profile of the people who buy, follow and care about Giphy in United States — modelled from more than twelve digital signal sources. Giphy has an estimated audience of 2,447,339 people in United States.

#9among Photography / printing in United States#1219among Brand in United States#453in Technology & Electronics

The average Giphy fan in United States is 32.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ameba (website), IStock, Sutherland, with strongest over-indexing on Ameba (website) (152.14× the country average).

Demographically, the Giphy audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giphy fan in United States is balanced, around 32.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ameba (website).

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giphy profile in United States.

Audience size
2.4M
in United States
Gender
50.5%♀
49.5% male
Age
32.4
average years
Country rank
#12098
Brand in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Giphy

50.5% are female, 49.5% are male, average age 32.4.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Giphy audience in United States
MetricValue
Female50.5%
Male49.5%
Average age32.4
Estimated audience size2,447,339
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Giphy audience in United States
Age bracketShare%
16-1934%
20-2927%
30-3918%
40-4915%
50+7%
Fig. 04

Worldwide distribution

37.9%

of the worldwide Giphy audience comes from United States.

Worldwide audience distribution share by country for Giphy
CountryShare
United States37.9%
United Kingdom4.5%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giphy audience in United States is strongest.

Fig. 05

Top regions by affinity

Giphy customers by region in United States
#RegionReachAffinity×
01Utah~30K1.62×
02Colorado~50K1.41×
03Oregon~40K1.41×
04Virginia~70K1.37×
05Washington~60K1.34×
06Texas~200K1.28×
07California~300K1.25×
08Michigan~70K1.25×
09Arizona~50K1.18×
10Nebraska~10K1.18×
11Washington, District of Columbia~7K1.11×
12New York~100K1.10×
13North Carolina~70K1.10×
14Idaho~10K1.10×
15South Dakota~6K1.08×
16Georgia~70K1.07×
17Illinois~80K1.06×
18Massachusetts~50K1.05×
19Kansas~20K1.05×
20Minnesota~30K1.04×
21Nevada~20K1.04×
22New Hampshire~9K1.03×
23Tennessee~50K1.02×
24Missouri~40K0.99×
25Wisconsin~30K0.99×
26New Jersey~50K0.96×
27Ohio~70K0.95×
28Oklahoma~20K0.95×
29Florida~100K0.94×
30Pennsylvania~70K0.92×
31Arkansas~20K0.92×
32Indiana~40K0.91×
33Connecticut~20K0.89×
34Iowa~20K0.89×
35Vermont~3K0.89×
36Kentucky~20K0.87×
37Mississippi~20K0.87×
38Maine~7K0.87×
39Maryland~30K0.85×
40South Carolina~30K0.85×
41Montana~5K0.84×
42Alabama~30K0.83×
43New Mexico~9K0.83×
44Hawaii~8K0.83×
45North Dakota~4K0.83×
46Rhode Island~6K0.79×
47Alaska~4K0.79×
48Delaware~5K0.74×
49Louisiana~20K0.71×
50West Virginia~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Giphy, United States
0.58×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giphy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giphy audience
#·InterestCategoryAffinity×
01Ameba (website)Website / Newspaper / Magazine152.14×
02Banco BradescoBusiness & Career77.29×
03SiriusXM Hits 1Music & Radio64.56×
04IStockTechnology & Electronics58.53×
05Banco do BrasilBusiness & Career55.69×
06Banco ItaúBusiness & Career53.91×
07SutherlandBusiness & Career47.76×
08Crédit AgricoleBusiness & Career44.35×
09ConsortiumBusiness & Career23.54×
10It girlInternet & Social Media22.34×
11Nylon (magazine)Fashion & Accessoires22.17×
12MEMORIALSMusic & Radio21.98×
13shawshank redemptionMovies & TV15.02×
14Animated sitcomMovies & TV11.53×
15Georgie & Mandy's First MarriageMovies & TV6.64×
16CardiologyHealth6.44×
17The Washington PostNews6.24×
18AssetBusiness & Career5.92×
19Yahoo! FinanceBusiness & Career5.65×
20TMZInternet & Social Media2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giphy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giphy audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.48×
Luxury OrientationPREMIUM1.14×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giphy audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.73×
CreativityOPEN0.79×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Giphy's target market in United States?

Giphy's target market in United States covers an estimated 2,447,339 people, concentrated in California and Texas.

02

What is the gender split and age of Giphy customers?

50.5% of the Giphy audience are female, 49.5% are male, with an average age of 32.4 years.

03

Which brands do Giphy fans like most?

Giphy fans show strongest brand affinity for Ameba (website) (152.14×), IStock (58.53×), and Sutherland (47.76×) over the country average.

04

Where do Giphy fans live in United States?

Giphy fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Giphy fans also like?

Beyond Giphy itself, the audience over-indexes on IStock (58.53×), Sutherland (47.76×), Yahoo! Finance (5.65×), and Nylon (magazine) (22.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See Giphy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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