Giphy Audience in United States

Giphy logo

Giphy has an estimated audience of 2,231,823 people in United States. 50.5% are female, 49.5% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Ameba (website), IStock, Sutherland, Yahoo! Finance, Friends.

The average Giphy fan in United States is 32.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ameba (website), IStock, Sutherland, with strongest over-indexing on Ameba (website) (152.14× the country average). Demographically, the Giphy audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Social Media Usage, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Giphy fans

Demographic split for Giphy audience in United States
MetricValue
Female50.5%
Male49.5%
Average age32.4
Estimated audience size2,231,823

Audience persona

The typical Giphy fan in United States is balanced, around 32.4 years old, with strong Social Media Usage tendencies and a notable affinity for Ameba (website).

Top regions in United States

Top regions ranked by reach for Giphy in United States
RegionReachAffinity
California320,7071.31×
Texas227,9171.19×
Florida148,0460.98×
New York139,2281.12×
Illinois84,9281.14×
Virginia78,9231.45×
Michigan71,8391.23×
Georgia71,7381.04×
North Carolina67,5031.01×
Pennsylvania67,2460.89×
Ohio65,0280.95×
Washington59,5161.33×
Arizona57,0481.25×
Colorado55,2571.57×
New Jersey50,5140.89×
Massachusetts47,1281.07×
Tennessee45,2651.01×
Oregon40,0181.56×
Minnesota36,4651.14×
Indiana36,2980.89×
Missouri36,2691.01×
Utah35,3731.77×
Wisconsin34,3411.02×
Maryland33,7580.88×
South Carolina28,8280.86×
Oklahoma24,0360.97×
Kentucky23,2520.83×
Alabama22,5070.72×
Nevada21,3900.99×
Louisiana20,8200.72×
Connecticut20,2840.91×
Kansas17,8561.02×
Iowa15,9260.87×
Arkansas15,8540.86×
Nebraska13,2081.18×
Idaho12,0931.08×
Mississippi11,6710.63×
New Hampshire9,0561.03×
New Mexico8,4460.75×
Washington, District of Columbia8,4211.26×
Hawaii7,7570.81×
Maine6,5210.82×
Rhode Island5,4580.77×
West Virginia5,4330.52×
Montana5,3440.86×
South Dakota4,6790.91×
Delaware4,2930.7×
North Dakota3,9100.85×
Vermont3,5260.9×
Alaska3,3680.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giphy audience
BrandAffinityCategory
Ameba (website)152.14×
IStock58.53×Technology & Electronics
Sutherland47.76×Business & Career
Yahoo! Finance5.65×Business & Career
Friends3.65×Movies & TV
Georgie & Mandy's First Marriage6.64×Movies & TV
Nylon (magazine)22.17×Fashion & Accessoires
SiriusXM Hits 164.56×Music & Radio
The Washington Post6.24×News
Asset5.92×Business & Career
shawshank redemption15.02×Movies & TV
Consortium23.54×Business & Career
Banco do Brasil55.69×Business & Career
Banco Bradesco77.29×Business & Career
Crédit Agricole44.35×Business & Career
MEMORIALS21.98×Music & Radio
TMZ2.8×Internet & Social Media
Banco Itaú53.91×Business & Career
Animated sitcom11.53×Movies & TV
It girl22.34×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giphy audience
TraitClusterScore
Social Media UsageJOY1.44
IndividualismJOY1.42
Convenience OrientationPREMIUM1.38
LGBTQ+ IdentityOPEN1.35
ExtroversionTHRILL1.27
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Giphy
CountryShare
United States36.8%
United Kingdom4.4%
Germany4.4%

See Giphy audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Giphy have in United States?

Giphy has an estimated audience of 2,231,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Giphy fans?

50.5% of Giphy fans are female, 49.5% are male, with an average age of 32.4 years.

Which brands do Giphy fans like most?

Giphy fans show strongest brand affinity for Ameba (website) (152.14×), IStock (58.53×), and Sutherland (47.76×) over the country average.

Where do Giphy fans live in United States?

Giphy fans in United States are most concentrated in California (reach 320,707), Texas (reach 227,917), and Florida (reach 148,046). These three regions account for the largest share of the active audience.

What other brands do Giphy fans also like?

Beyond Giphy itself, the audience over-indexes on IStock (58.53×), Sutherland (47.76×), Yahoo! Finance (5.65×), and Friends (3.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.