Nylon (magazine) Audience in United States

Nylon (magazine) logo

Nylon (magazine) has an estimated audience of 1,956,952 people in United States. 63.2% are female, 36.8% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: DeviantArt, Charli XCX, Giphy, Kia Sportage, Google Maps.

The average Nylon (magazine) fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeviantArt, Charli XCX, Giphy, with strongest over-indexing on DeviantArt (34.66× the country average). Demographically, the Nylon (magazine) audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Nylon (magazine) fans

Demographic split for Nylon (magazine) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age32.8
Estimated audience size1,956,952

Audience persona

The typical Nylon (magazine) fan in United States is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Nylon (magazine) in United States
RegionReachAffinity
California297,5171.38×
Texas171,7921.02×
New York148,6671.36×
Florida125,3980.95×
Ohio76,8461.27×
Illinois75,1231.15×
Pennsylvania66,6131.01×
Georgia56,5680.94×
Michigan55,7111.09×
North Carolina51,9980.88×
New Jersey49,8851×
Maryland49,5011.47×
Virginia46,4510.97×
Washington46,4071.18×
Massachusetts46,0771.2×
Wisconsin40,1961.37×
Missouri39,4831.25×
Arizona39,0290.98×
Indiana33,1920.93×
Nevada33,1151.75×
Tennessee31,3280.8×
Minnesota28,0811×
Colorado26,7700.87×
Oregon24,6741.1×
South Carolina23,8530.81×
Connecticut21,4441.09×
Alabama21,3030.78×
Louisiana21,1690.84×
Kentucky19,7500.8×
Kansas18,8461.22×
Utah18,2921.04×
Oklahoma18,1850.84×
Iowa15,2090.94×
Arkansas12,3960.77×
West Virginia11,7471.29×
Mississippi11,1550.69×
New Mexico8,6190.88×
Hawaii8,5261.01×
Idaho8,4740.86×
Rhode Island8,0521.29×
Nebraska7,5620.77×
New Hampshire6,7840.88×
Maine6,2880.9×
Washington, District of Columbia6,2111.06×
Delaware4,4050.82×
Montana4,1610.77×
Alaska3,7990.91×
South Dakota3,6320.8×
North Dakota3,0740.76×
Vermont2,2920.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nylon (magazine) audience
BrandAffinityCategory
DeviantArt34.66×Internet & Social Media
Charli XCX49.4×Music & Radio
Giphy71.8×Technology & Electronics
Kia Sportage30×Cars & Mobility
Google Maps3.92×Internet & Social Media
Dazed & Confused (magazine)16.45×Fashion & Accessoires
Tory Burch6.63×Fashion & Accessoires
Urban Outfitters5.58×Shopping
Beetlejuice3.98×Movies & TV
Capital One3.25×Business & Career
Superman2.18×Movies & TV
AllSaints20.39×Shopping
Honda HR-V20×Cars & Mobility
Poshmark5×Shopping
Indeed.com3.05×Business & Career
Marni (clothing)18.79×Fashion & Accessoires
Do it yourself (DIY)2.42×Home & Garden
Natural skin care4.52×Beauty & Wellness
Harry Potter2.54×Movies & TV
Mac Miller11.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nylon (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.95
Design AffinityPREMIUM2.26
Early Adopter MentalityPOWER1.95
ExtroversionTHRILL1.83
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Nylon (magazine)
CountryShare
United States26.1%
Japan24.3%
United Kingdom4.4%

See Nylon (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Nylon (magazine) have in United States?

Nylon (magazine) has an estimated audience of 1,956,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Nylon (magazine) fans?

63.2% of Nylon (magazine) fans are female, 36.8% are male, with an average age of 32.8 years.

Which brands do Nylon (magazine) fans like most?

Nylon (magazine) fans show strongest brand affinity for DeviantArt (34.66×), Charli XCX (49.4×), and Giphy (71.8×) over the country average.

Where do Nylon (magazine) fans live in United States?

Nylon (magazine) fans in United States are most concentrated in California (reach 297,517), Texas (reach 171,792), and New York (reach 148,667). These three regions account for the largest share of the active audience.

What other brands do Nylon (magazine) fans also like?

Beyond Nylon (magazine) itself, the audience over-indexes on Charli XCX (49.4×), Giphy (71.8×), Kia Sportage (30×), and Google Maps (3.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nylon (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.