Rascasse Audience Intelligence

Nylon (magazine) Audience in United States

A data profile of the people who buy, follow and care about Nylon (magazine) in United States — modelled from more than twelve digital signal sources. Nylon (magazine) has an estimated audience of 1,959,311 people in United States.

#7among Fashion magazine in United States#446among Website / Newspaper / Magazine in United States#639in Fashion & Accessoires

The average Nylon (magazine) fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charli XCX, DeviantArt, Giphy, with strongest over-indexing on Charli XCX (27.82× the country average).

Demographically, the Nylon (magazine) audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nylon (magazine) fan in United States is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Charli XCX.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nylon (magazine) profile in United States.

Audience size
2M
in United States
Gender
63.2%♀
36.8% male
Age
32.8
average years
Country rank
#14477
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Nylon (magazine)

63.2% are female, 36.8% are male, average age 32.8.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Nylon (magazine) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age32.8
Estimated audience size1,959,311
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Nylon (magazine) audience in United States
Age bracketShare%
16-1931%
20-2930%
30-3918%
40-4912%
50+9%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Nylon (magazine) audience comes from United States.

Worldwide audience distribution share by country for Nylon (magazine)
CountryShare
United States25.9%
Japan24.2%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nylon (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Nylon (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~30K1.70×
02Maryland~50K1.48×
03California~300K1.31×
04New York~100K1.26×
05Virginia~60K1.25×
06Kansas~20K1.20×
07Wisconsin~30K1.18×
08Rhode Island~7K1.17×
09Ohio~70K1.14×
10Utah~20K1.12×
11West Virginia~10K1.11×
12Hawaii~9K1.11×
13Washington~40K1.09×
14Massachusetts~40K1.09×
15Missouri~30K1.08×
16Illinois~70K1.06×
17Connecticut~20K1.04×
18Oregon~20K1.03×
19Texas~200K1.02×
20Michigan~50K1.00×
21Washington, District of Columbia~6K1.00×
22Pennsylvania~70K0.99×
23Louisiana~20K0.99×
24New Jersey~50K0.98×
25South Dakota~4K0.98×
26Minnesota~30K0.97×
27Alaska~4K0.97×
28Georgia~60K0.96×
29Arizona~40K0.96×
30Iowa~20K0.96×
31Indiana~30K0.94×
32Oklahoma~20K0.93×
33Florida~100K0.92×
34New Hampshire~7K0.92×
35Delaware~5K0.92×
36North Dakota~4K0.92×
37Idaho~9K0.91×
38New Mexico~9K0.91×
39South Carolina~30K0.90×
40Nebraska~9K0.90×
41Maine~6K0.90×
42North Carolina~50K0.89×
43Vermont~3K0.87×
44Arkansas~10K0.86×
45Montana~5K0.86×
46Colorado~30K0.85×
47Kentucky~20K0.85×
48Alabama~20K0.82×
49Tennessee~30K0.78×
50Mississippi~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Nylon (magazine), United States
0.78×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nylon (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nylon (magazine) audience
#·InterestCategoryAffinity×
01Charli XCXMusic & Radio27.82×
02GiphyTechnology & Electronics22.17×
03Takashi MurakamiArts & Culture18.82×
04Van Gogh MuseumArts & Culture13.68×
05DeviantArtInternet & Social Media10.78×
06MujiHome & Garden10.44×
07Mac MillerMusic & Radio8.51×
08PoshmarkShopping7.05×
09Tory BurchFashion & Accessoires5.01×
10Us WeeklyInternet & Social Media4.70×
11ULTA BeautyBeauty & Wellness4.53×
12Urban OutfittersShopping3.58×
13CVS PharmacyShopping2.89×
14Target CorporationShopping2.75×
15Personal careHealth2.44×
16IKEAHome & Garden2.34×
17Trader Joe'sShopping2.32×
18NordstromShopping2.32×
19AirbnbTravel & Leisure2.08×
20WalgreensShopping2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nylon (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nylon (magazine) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.87×
Design AffinityPREMIUM1.74×
ExtroversionTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nylon (magazine) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.82×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nylon (magazine) have in United States?

Nylon (magazine) has an estimated audience of 1,959,311 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nylon (magazine) fans?

63.2% of Nylon (magazine) fans are female, 36.8% are male, with an average age of 32.8 years.

03

Which brands do Nylon (magazine) fans like most?

Nylon (magazine) fans show strongest brand affinity for Charli XCX (27.82×), DeviantArt (10.78×), and Giphy (22.17×) over the country average.

04

Where do Nylon (magazine) fans live in United States?

Nylon (magazine) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nylon (magazine) fans also like?

Beyond Nylon (magazine) itself, the audience over-indexes on DeviantArt (10.78×), Giphy (22.17×), Poshmark (7.05×), and ULTA Beauty (4.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nylon (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nylon (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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