Nylon (magazine) Audience in United States

Nylon (magazine) logo

Nylon (magazine) has an estimated audience of 1,956,952 people in United States. 63.2% are female, 36.8% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Elsword, Home construction, Bank account, Natural rubber, Mothercare.

The average Nylon (magazine) fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Home construction, Bank account, with strongest over-indexing on Elsword (30× the country average). Demographically, the Nylon (magazine) audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of Nylon (magazine) fans

Demographic split for Nylon (magazine) audience in United States
MetricValue
Female63.2%
Male36.8%
Average age32.8
Estimated audience size1,956,952

Audience persona

The typical Nylon (magazine) fan in United States is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Nylon (magazine) in United States
RegionReachAffinity
California297,5171.38×
Texas171,7921.02×
New York148,6671.36×
Florida125,3980.95×
Ohio76,8461.27×
Illinois75,1231.15×
Pennsylvania66,6131.01×
Georgia56,5680.94×
Michigan55,7111.09×
North Carolina51,9980.88×
New Jersey49,8851×
Maryland49,5011.47×
Virginia46,4510.97×
Washington46,4071.18×
Massachusetts46,0771.2×
Wisconsin40,1961.37×
Missouri39,4831.25×
Arizona39,0290.98×
Indiana33,1920.93×
Nevada33,1151.75×
Tennessee31,3280.8×
Minnesota28,0811×
Colorado26,7700.87×
Oregon24,6741.1×
South Carolina23,8530.81×
Connecticut21,4441.09×
Alabama21,3030.78×
Louisiana21,1690.84×
Kentucky19,7500.8×
Kansas18,8461.22×
Utah18,2921.04×
Oklahoma18,1850.84×
Iowa15,2090.94×
Arkansas12,3960.77×
West Virginia11,7471.29×
Mississippi11,1550.69×
New Mexico8,6190.88×
Hawaii8,5261.01×
Idaho8,4740.86×
Rhode Island8,0521.29×
Nebraska7,5620.77×
New Hampshire6,7840.88×
Maine6,2880.9×
Washington, District of Columbia6,2111.06×
Delaware4,4050.82×
Montana4,1610.77×
Alaska3,7990.91×
South Dakota3,6320.8×
North Dakota3,0740.76×
Vermont2,2920.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nylon (magazine) audience
BrandAffinityCategory
Elsword30×Games
Home construction2.11×Home & Garden
Bank account3.54×Business & Career
Natural rubber2.56×Cars & Mobility
Mothercare3.67×Kids & Family
Collectable1.79×Kids & Family
Goop5.36×Internet & Social Media
3D printing2.38×Technology & Electronics
Cachorro4.23×Pets & Animals
Home equity1.51×Home & Garden
JDSU2.04×Business & Career
Grinch2.68×Movies & TV
Sub Zero (Official)6.32×Literature
Regional styles of Mexican music1.82×Music & Radio
Wim Hof8.1×Sports
Captain Fantastic (film)6.14×Movies & TV
Highland games5.6×Sports
Iron Man (film)2.83×Movies & TV
IS (Infinite Stratos)2.22×Literature
Governor of Michigan4.21×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nylon (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.95
Design AffinityPREMIUM2.26
Early Adopter MentalityPOWER1.95
ExtroversionTHRILL1.83
LGBTQ+ IdentityOPEN1.59
Luxury OrientationPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for Nylon (magazine)
CountryShare
United States26.1%
Japan24.3%
United Kingdom4.4%

See Nylon (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does Nylon (magazine) have in United States?

Nylon (magazine) has an estimated audience of 1,956,952 people in United States, concentrated in California and Texas.

What is the gender split and age of Nylon (magazine) fans?

63.2% of Nylon (magazine) fans are female, 36.8% are male, with an average age of 32.8 years.

Which brands do Nylon (magazine) fans like most?

Nylon (magazine) fans show strongest brand affinity for Elsword (30×), Home construction (2.11×), and Bank account (3.54×) over the country average.

Where do Nylon (magazine) fans live in United States?

Nylon (magazine) fans in United States are most concentrated in California (reach 297,517), Texas (reach 171,792), and New York (reach 148,667). These three regions account for the largest share of the active audience.

What other brands do Nylon (magazine) fans also like?

Beyond Nylon (magazine) itself, the audience over-indexes on Home construction (2.11×), Bank account (3.54×), Natural rubber (2.56×), and Mothercare (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nylon (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.