Rascasse Audience Intelligence

Van Gogh Museum Audience in United States

A data profile of the people who buy, follow and care about Van Gogh Museum in United States — modelled from more than twelve digital signal sources. Van Gogh Museum has an estimated audience of 1,350,372 people in United States.

#17among Museum in United States#1620among POI in United States#188in Arts & Culture

The average Van Gogh Museum fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mongoose (bicycles), Robert Williams (artist), 28 Weeks Later, with strongest over-indexing on Mongoose (bicycles) (48.8× the country average).

Demographically, the Van Gogh Museum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Van Gogh Museum fan in United States is more female, around 40.3 years old, with strong Travelling tendencies and a notable affinity for Mongoose (bicycles).

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Van Gogh Museum profile in United States.

Audience size
1.4M
in United States
Gender
63.7%♀
36.3% male
Age
40.3
average years
Country rank
#19167
POI in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Van Gogh Museum fans

63.7% are female, 36.3% are male, average age 40.3.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Van Gogh Museum audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.3
Estimated audience size1,350,372
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Van Gogh Museum audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3916%
40-4916%
50+28%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Van Gogh Museum audience comes from United States.

Worldwide audience distribution share by country for Van Gogh Museum
CountryShare
United States18.0%
China9.9%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Van Gogh Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Van Gogh Museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.24×
02Massachusetts~50K1.73×
03New York~100K1.46×
04Utah~20K1.42×
05California~200K1.37×
06Colorado~30K1.34×
07Washington~30K1.26×
08New Jersey~40K1.23×
09Virginia~40K1.22×
10Vermont~3K1.21×
11Oregon~20K1.20×
12Connecticut~20K1.20×
13New Hampshire~6K1.20×
14Minnesota~20K1.15×
15Maine~6K1.15×
16Illinois~50K1.12×
17Rhode Island~5K1.09×
18North Carolina~40K1.02×
19Maryland~20K1.01×
20Pennsylvania~50K1.00×
21Idaho~7K1.00×
22Florida~90K0.99×
23Hawaii~6K0.97×
24Texas~100K0.96×
25Georgia~40K0.95×
26Nevada~10K0.95×
27Arizona~30K0.94×
28Wisconsin~20K0.94×
29Montana~4K0.94×
30Delaware~3K0.92×
31Arkansas~10K0.91×
32Kansas~10K0.91×
33South Carolina~20K0.90×
34Alaska~3K0.89×
35Tennessee~20K0.87×
36New Mexico~6K0.87×
37Alabama~20K0.85×
38Missouri~20K0.84×
39Michigan~30K0.80×
40Kentucky~10K0.80×
41Ohio~30K0.76×
42Indiana~20K0.76×
43Iowa~8K0.76×
44Nebraska~5K0.76×
45North Dakota~2K0.76×
46Oklahoma~10K0.75×
47South Dakota~2K0.75×
48Louisiana~10K0.71×
49West Virginia~4K0.69×
50Mississippi~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Van Gogh Museum, United States
0.63×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Van Gogh Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Van Gogh Museum audience
#·InterestCategoryAffinity×
01Thomas SaboFashion & Accessoires85.09×
02Robert Williams (artist)Person71.41×
03Fox (clothing)Movies & TV69.39×
04Disturbia ClothingFashion & Accessoires50.48×
05Mongoose (bicycles)Cars & Mobility48.80×
06Shepard FaireyArts & Culture44.92×
07Gustav KlimtArts & Culture44.87×
08Fuse (TV channel)Movies & TV42.31×
09Vanilla SkyMovies & TV40.17×
10Dew TourSports34.99×
11The BerricsSports31.56×
1228 Weeks LaterMovies & TV31.28×
13Skateboarder (magazine)Sports28.03×
14Claude MonetArts & Culture25.76×
15Tennis WarehouseShopping23.65×
16Red Bull RecordsMusic & Radio19.68×
17JollibeeFood & Beverages15.15×
18Hayley WilliamsMusic & Radio14.45×
19ZumiezSports10.67×
20DeviantArtInternet & Social Media9.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Van Gogh Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Van Gogh Museum audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.84×
Design AffinityPREMIUM1.81×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Van Gogh Museum audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.96×
Social Media UsageJOY0.99×
Price SensitivityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Van Gogh Museum have in United States?

Van Gogh Museum has an estimated audience of 1,350,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Van Gogh Museum fans?

63.7% of Van Gogh Museum fans are female, 36.3% are male, with an average age of 40.3 years.

03

Which brands do Van Gogh Museum fans like most?

Van Gogh Museum fans show strongest brand affinity for Mongoose (bicycles) (48.8×), Robert Williams (artist) (71.41×), and 28 Weeks Later (31.28×) over the country average.

04

Where do Van Gogh Museum fans live in United States?

Van Gogh Museum fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Van Gogh Museum fans also like?

Beyond Van Gogh Museum itself, the audience over-indexes on Robert Williams (artist) (71.41×), 28 Weeks Later (31.28×), Skateboarder (magazine) (28.03×), and DeviantArt (9.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Van Gogh Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Van Gogh Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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