Van Gogh Museum Audience in United States

Van Gogh Museum logo

Van Gogh Museum has an estimated audience of 1,350,372 people in United States. 63.7% are female, 36.3% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: 28 Weeks Later, Mongoose (bicycles), Vanilla Sky, Jollibee, DeviantArt.

The average Van Gogh Museum fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include 28 Weeks Later, Mongoose (bicycles), Vanilla Sky, with strongest over-indexing on 28 Weeks Later (31.28× the country average). Demographically, the Van Gogh Museum audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Van Gogh Museum fans

Demographic split for Van Gogh Museum audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.3
Estimated audience size1,350,372

Audience persona

The typical Van Gogh Museum fan in United States is more female, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for 28 Weeks Later.

Top regions in United States

Top regions ranked by reach for Van Gogh Museum in United States
RegionReachAffinity
California197,0111.33×
New York116,0451.54×
Texas115,4360.99×
Florida90,5410.99×
Illinois50,4281.12×
Massachusetts46,7641.76×
Pennsylvania44,1480.97×
Virginia42,1831.28×
New Jersey40,8291.19×
North Carolina39,9410.98×
Georgia39,1590.94×
Washington34,0411.26×
Ohio31,8140.76×
Colorado30,6491.44×
Michigan28,7600.81×
Arizona25,9690.94×
Minnesota23,6041.22×
Tennessee22,5620.83×
Maryland21,5080.93×
Wisconsin19,4210.96×
South Carolina19,0070.94×
Indiana18,6680.76×
Alabama18,2880.97×
Missouri17,6460.81×
Oregon17,5531.13×
Utah17,0471.41×
Connecticut16,2561.2×
Nevada13,2381.01×
Kentucky13,2370.78×
Louisiana12,6050.72×
Arkansas11,5521.04×
Oklahoma11,2410.75×
Washington, District of Columbia10,7832.66×
Kansas8,3000.78×
Iowa7,6680.69×
Idaho6,5340.96×
New Hampshire6,4071.2×
Mississippi5,9320.53×
New Mexico5,7440.85×
Maine5,5201.14×
Hawaii4,9130.85×
Rhode Island4,4951.05×
Nebraska4,4070.65×
Montana3,4170.91×
West Virginia3,3900.54×
Delaware3,0100.81×
Vermont2,8631.21×
Alaska2,1480.74×
South Dakota1,6630.53×
North Dakota1,3720.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Van Gogh Museum audience
BrandAffinityCategory
28 Weeks Later31.28×Movies & TV
Mongoose (bicycles)48.8×Cars & Mobility
Vanilla Sky40.17×Movies & TV
Jollibee15.15×Food & Beverages
DeviantArt9.94×Internet & Social Media
Fuse (TV channel)42.31×Movies & TV
Gustav Klimt44.87×Arts & Culture
Robert Williams (artist)71.41×
Fox (clothing)69.39×Movies & TV
Skateboarder (magazine)28.03×Sports
Thomas Sabo85.09×Fashion & Accessoires
Claude Monet25.76×Arts & Culture
The Berrics31.56×Sports
Hayley Williams14.45×Music & Radio
Disturbia Clothing50.48×Fashion & Accessoires
Tennis Warehouse23.65×Shopping
Takashi Murakami24.26×Arts & Culture
Dew Tour34.99×Sports
Shepard Fairey44.92×Arts & Culture
Zumiez10.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Van Gogh Museum audience
TraitClusterScore
Design AffinityPREMIUM2.53
Urban LifestyleOPEN1.92
Early Adopter MentalityPOWER1.78
TravellingTHRILL1.69
SustainabilityBALANCE1.67
LGBTQ+ IdentityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Van Gogh Museum
CountryShare
United States18.0%
China9.9%
Italy7.3%

See Van Gogh Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Van Gogh Museum have in United States?

Van Gogh Museum has an estimated audience of 1,350,372 people in United States, concentrated in California and New York.

What is the gender split and age of Van Gogh Museum fans?

63.7% of Van Gogh Museum fans are female, 36.3% are male, with an average age of 40.3 years.

Which brands do Van Gogh Museum fans like most?

Van Gogh Museum fans show strongest brand affinity for 28 Weeks Later (31.28×), Mongoose (bicycles) (48.8×), and Vanilla Sky (40.17×) over the country average.

Where do Van Gogh Museum fans live in United States?

Van Gogh Museum fans in United States are most concentrated in California (reach 197,011), New York (reach 116,045), and Texas (reach 115,436). These three regions account for the largest share of the active audience.

What other brands do Van Gogh Museum fans also like?

Beyond Van Gogh Museum itself, the audience over-indexes on Mongoose (bicycles) (48.8×), Vanilla Sky (40.17×), Jollibee (15.15×), and DeviantArt (9.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Van Gogh Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.