Dew Tour Audience in United States
Dew Tour has an estimated audience of 520,979 people in United States. 30.5% are female, 69.5% are male, average age 33.1. Top regions: Colorado, California, New York. Top brand affinities: Home construction, Dog breed, Wim Hof, Alaska, Minnesota.
The average Dew Tour fan in United States is 33.1 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, New York. Top brand affinities include Home construction, Dog breed, Wim Hof, with strongest over-indexing on Home construction (3.93× the country average). Demographically, the Dew Tour audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of Dew Tour fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 33.1 |
| Estimated audience size | 520,979 |
Audience persona
The typical Dew Tour fan in United States is more male, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Colorado | 24,526 | 2.99× |
| California | 23,294 | 0.41× |
| New York | 11,295 | 0.39× |
| Florida | 9,501 | 0.27× |
| North Carolina | 8,974 | 0.57× |
| Ohio | 8,720 | 0.54× |
| Illinois | 8,541 | 0.49× |
| Pennsylvania | 7,657 | 0.44× |
| Texas | 7,647 | 0.17× |
| Utah | 7,601 | 1.63× |
| Iowa | 6,702 | 1.56× |
| Oregon | 6,640 | 1.11× |
| Michigan | 5,859 | 0.43× |
| Arizona | 5,613 | 0.53× |
| Maryland | 5,537 | 0.62× |
| New Jersey | 5,129 | 0.39× |
| Washington | 4,658 | 0.45× |
| Virginia | 4,372 | 0.34× |
| Kentucky | 4,222 | 0.65× |
| Minnesota | 3,857 | 0.52× |
| Mississippi | 3,703 | 0.86× |
| Montana | 3,546 | 2.45× |
| Indiana | 3,531 | 0.37× |
| Massachusetts | 3,436 | 0.33× |
| Missouri | 3,420 | 0.41× |
| Tennessee | 3,407 | 0.33× |
| Louisiana | 3,293 | 0.49× |
| Arkansas | 3,290 | 0.77× |
| Nebraska | 3,289 | 1.26× |
| Georgia | 3,257 | 0.2× |
| Oklahoma | 3,218 | 0.56× |
| Vermont | 3,190 | 3.49× |
| South Carolina | 3,141 | 0.4× |
| Alabama | 3,065 | 0.42× |
| West Virginia | 3,057 | 1.26× |
| Alaska | 3,051 | 2.74× |
| Wisconsin | 3,022 | 0.39× |
| Kansas | 2,824 | 0.69× |
| Idaho | 2,823 | 1.08× |
| Hawaii | 2,697 | 1.2× |
| Wyoming | 2,679 | 3.47× |
| Connecticut | 2,668 | 0.51× |
| Nevada | 2,650 | 0.53× |
| Rhode Island | 2,635 | 1.59× |
| South Dakota | 2,625 | 2.18× |
| North Dakota | 2,556 | 2.39× |
| New Hampshire | 2,519 | 1.23× |
| New Mexico | 2,454 | 0.94× |
| Maine | 2,431 | 1.3× |
| Delaware | 2,178 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.93× | Home & Garden |
| Dog breed | 3.19× | Pets & Animals |
| Wim Hof | 20.78× | Sports |
| Alaska | 2.15× | Travel & Leisure |
| Minnesota | 2.17× | Travel & Leisure |
| Yahoo Sports Fantasy | 8.37× | |
| Sailor | 5.75× | Travel & Leisure |
| Israel | 2.41× | Travel & Leisure |
| 3D printing | 2.89× | Technology & Electronics |
| Product design | 2.21× | Business & Career |
| Combat sport | 1.59× | Sports |
| UK garage | 5× | Music & Radio |
| Justice | 2.57× | Politics & Society |
| Urban Outfitters | 1.61× | Shopping |
| Iron Man (film) | 3.91× | Movies & TV |
| Ken Griffey Jr. | 6.22× | Sports |
| Graham Greene (actor) | 4.86× | |
| Monogram | 2.94× | Home & Garden |
| Wikia | 2.55× | Internet & Social Media |
| Fantasy Football | 9.27× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Risk Appetite | THRILL | 2.27 |
| Early Adopter Mentality | POWER | 2.08 |
| Sports Activity | POWER | 1.9 |
| Extroversion | THRILL | 1.8 |
| Indulgence | JOY | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.4% |
| United Kingdom | 4.8% |
| Japan | 4.5% |
See Dew Tour audiences in other countries
More Sports audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
Frequently asked questions
How many fans does Dew Tour have in United States?
Dew Tour has an estimated audience of 520,979 people in United States, concentrated in Colorado and California.
What is the gender split and age of Dew Tour fans?
30.5% of Dew Tour fans are female, 69.5% are male, with an average age of 33.1 years.
Which brands do Dew Tour fans like most?
Dew Tour fans show strongest brand affinity for Home construction (3.93×), Dog breed (3.19×), and Wim Hof (20.78×) over the country average.
Where do Dew Tour fans live in United States?
Dew Tour fans in United States are most concentrated in Colorado (reach 24,526), California (reach 23,294), and New York (reach 11,295). These three regions account for the largest share of the active audience.
What other brands do Dew Tour fans also like?
Beyond Dew Tour itself, the audience over-indexes on Dog breed (3.19×), Wim Hof (20.78×), Alaska (2.15×), and Minnesota (2.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dew Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.