Dew Tour Audience in United States

Dew Tour has an estimated audience of 520,979 people in United States. 30.5% are female, 69.5% are male, average age 33.1. Top regions: Colorado, California, New York. Top brand affinities: DeviantArt, Jonah Hill, Pedro Pascal, Takashi Murakami, Tony Hawk.

The average Dew Tour fan in United States is 33.1 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, New York. Top brand affinities include DeviantArt, Jonah Hill, Pedro Pascal, with strongest over-indexing on DeviantArt (39.2× the country average). Demographically, the Dew Tour audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI

Demographics of Dew Tour fans

Demographic split for Dew Tour audience in United States
MetricValue
Female30.5%
Male69.5%
Average age33.1
Estimated audience size520,979

Audience persona

The typical Dew Tour fan in United States is more male, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Dew Tour in United States
RegionReachAffinity
Colorado24,5262.99×
California23,2940.41×
New York11,2950.39×
Florida9,5010.27×
North Carolina8,9740.57×
Ohio8,7200.54×
Illinois8,5410.49×
Pennsylvania7,6570.44×
Texas7,6470.17×
Utah7,6011.63×
Iowa6,7021.56×
Oregon6,6401.11×
Michigan5,8590.43×
Arizona5,6130.53×
Maryland5,5370.62×
New Jersey5,1290.39×
Washington4,6580.45×
Virginia4,3720.34×
Kentucky4,2220.65×
Minnesota3,8570.52×
Mississippi3,7030.86×
Montana3,5462.45×
Indiana3,5310.37×
Massachusetts3,4360.33×
Missouri3,4200.41×
Tennessee3,4070.33×
Louisiana3,2930.49×
Arkansas3,2900.77×
Nebraska3,2891.26×
Georgia3,2570.2×
Oklahoma3,2180.56×
Vermont3,1903.49×
South Carolina3,1410.4×
Alabama3,0650.42×
West Virginia3,0571.26×
Alaska3,0512.74×
Wisconsin3,0220.39×
Kansas2,8240.69×
Idaho2,8231.08×
Hawaii2,6971.2×
Wyoming2,6793.47×
Connecticut2,6680.51×
Nevada2,6500.53×
Rhode Island2,6351.59×
South Dakota2,6252.18×
North Dakota2,5562.39×
New Hampshire2,5191.23×
New Mexico2,4540.94×
Maine2,4311.3×
Delaware2,1781.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dew Tour audience
BrandAffinityCategory
DeviantArt39.2×Internet & Social Media
Jonah Hill32.79×Movies & TV
Pedro Pascal15.47×Movies & TV
Takashi Murakami54.96×Arts & Culture
Tony Hawk36.58×Sports
Volcom32.73×Fashion & Accessoires
Rodney Mullen84.36×Sports
Van Gogh Museum34.57×Arts & Culture
Hayley Williams20.78×Music & Radio
Nike Skateboarding18.98×Sports
Alpine skiing8.48×Sports
Zumiez14.46×Sports
DC Shoes18.85×Fashion & Accessoires
Houston Astros8.52×Sports
RVCA26.79×Fashion & Accessoires
BMX13.69×Sports
Nyjah Huston40×Sports
Burton Snowboards20.44×Sports
Extreme sport5.69×Sports
Buffalo Bills5.08×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dew Tour audience
TraitClusterScore
SustainabilityBALANCE2.36
Risk AppetiteTHRILL2.27
Early Adopter MentalityPOWER2.08
Sports ActivityPOWER1.9
ExtroversionTHRILL1.8
IndulgenceJOY1.76

Worldwide distribution

Worldwide audience distribution share by country for Dew Tour
CountryShare
United States62.4%
United Kingdom4.8%
Japan4.5%

See Dew Tour audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Dew Tour have in United States?

Dew Tour has an estimated audience of 520,979 people in United States, concentrated in Colorado and California.

What is the gender split and age of Dew Tour fans?

30.5% of Dew Tour fans are female, 69.5% are male, with an average age of 33.1 years.

Which brands do Dew Tour fans like most?

Dew Tour fans show strongest brand affinity for DeviantArt (39.2×), Jonah Hill (32.79×), and Pedro Pascal (15.47×) over the country average.

Where do Dew Tour fans live in United States?

Dew Tour fans in United States are most concentrated in Colorado (reach 24,526), California (reach 23,294), and New York (reach 11,295). These three regions account for the largest share of the active audience.

What other brands do Dew Tour fans also like?

Beyond Dew Tour itself, the audience over-indexes on Jonah Hill (32.79×), Pedro Pascal (15.47×), Takashi Murakami (54.96×), and Tony Hawk (36.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dew Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.