A data profile of the people who buy, follow and care about Rodney Mullen in United States — modelled from more than twelve digital signal sources. Rodney Mullen has an estimated audience of 303,887 people in United States.
The average Rodney Mullen fan in United States is 30.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Silverstone Circuit, Ryan Sheckler, Jonah Hill, with strongest over-indexing on Silverstone Circuit (386.85× the country average).
Demographically, the Rodney Mullen audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rodney Mullen fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Silverstone Circuit.
The key figures that characterise the Rodney Mullen profile in United States.
24.5% are female, 75.5% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 30.6 |
| Estimated audience size | 303,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 4% |
of the worldwide Rodney Mullen audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.5% |
| United Kingdom | 6.5% |
| Germany | 6.2% |
Where the Rodney Mullen audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~5K | 1.51× | |
| 02 | California | ~40K | 1.37× | |
| 03 | Utah | ~3K | 1.35× | |
| 04 | Colorado | ~6K | 1.34× | |
| 05 | Idaho | ~2K | 1.28× | |
| 06 | Washington | ~6K | 1.23× | |
| 07 | Arizona | ~6K | 1.19× | |
| 08 | Montana | <1K | 1.17× | |
| 09 | Maine | ~1K | 1.14× | |
| 10 | Nevada | ~3K | 1.12× | |
| 11 | New Hampshire | ~1K | 1.12× | |
| 12 | Vermont | <1K | 1.12× | |
| 13 | Alaska | <1K | 1.09× | |
| 14 | New Mexico | ~1K | 1.07× | |
| 15 | Rhode Island | <1K | 1.06× | |
| 16 | Oklahoma | ~3K | 1.05× | |
| 17 | Florida | ~20K | 1.01× | |
| 18 | Missouri | ~4K | 1.01× | |
| 19 | Wisconsin | ~4K | 1.00× | |
| 20 | Minnesota | ~4K | 0.99× | |
| 21 | Tennessee | ~5K | 0.98× | |
| 22 | Massachusetts | ~5K | 0.98× | |
| 23 | Kentucky | ~3K | 0.98× | |
| 24 | Pennsylvania | ~9K | 0.97× | |
| 25 | Michigan | ~7K | 0.97× | |
| 26 | Ohio | ~8K | 0.96× | |
| 27 | Nebraska | ~1K | 0.96× | |
| 28 | Hawaii | ~1K | 0.96× | |
| 29 | Kansas | ~2K | 0.95× | |
| 30 | West Virginia | ~1K | 0.95× | |
| 31 | South Dakota | <1K | 0.95× | |
| 32 | North Dakota | <1K | 0.95× | |
| 33 | Illinois | ~8K | 0.93× | |
| 34 | Iowa | ~2K | 0.93× | |
| 35 | North Carolina | ~7K | 0.92× | |
| 36 | Indiana | ~4K | 0.92× | |
| 37 | Connecticut | ~2K | 0.92× | |
| 38 | Virginia | ~6K | 0.89× | |
| 39 | Arkansas | ~2K | 0.89× | |
| 40 | Delaware | <1K | 0.88× | |
| 41 | Texas | ~20K | 0.85× | |
| 42 | South Carolina | ~3K | 0.84× | |
| 43 | New York | ~10K | 0.83× | |
| 44 | Maryland | ~4K | 0.83× | |
| 45 | Louisiana | ~3K | 0.83× | |
| 46 | Georgia | ~7K | 0.82× | |
| 47 | New Jersey | ~6K | 0.82× | |
| 48 | Alabama | ~3K | 0.78× | |
| 49 | Washington, District of Columbia | <1K | 0.77× | |
| 50 | Mississippi | ~2K | 0.75× |
The strongest cross-interests of the Rodney Mullen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silverstone Circuit | Sports | 386.85× | ||
| 02 | Curren Caples | Sports | 381.99× | ||
| 03 | Tom Schaar | Sports | 378.30× | ||
| 04 | Dustin Dollin | Sports | 361.29× | ||
| 05 | Sean Malto | Sports | 342.44× | ||
| 06 | Bob Burnquist | Sports | 333.14× | ||
| 07 | Christian Hosoi | Sports | 301.81× | ||
| 08 | Toy Machine | Sports | 260.17× | ||
| 09 | Bucky Lasek | Sports | 231.36× | ||
| 10 | Tony Alva | Sports | 227.16× | ||
| 11 | Steve Caballero | Sports | 224.15× | ||
| 12 | Viva La Bam | Movies & TV | 223.03× | ||
| 13 | Terry Kennedy (skateboarder) | Sports | 219.40× | ||
| 14 | Ryan Sheckler | Sports | 192.82× | ||
| 15 | Kyle Walker | Sports | 173.09× | ||
| 16 | The Berrics | Sports | 80.86× | ||
| 17 | Bam Margera | Movies & TV | 73.80× | ||
| 18 | Skateboarder (magazine) | Sports | 72.96× | ||
| 19 | Jonah Hill | Movies & TV | 54.19× | ||
| 20 | Circa (company) | Sports | 43.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.34× | |
| Extroversion | THRILL | 1.31× | |
| Urban Lifestyle | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.87× | |
| Community Orientation | OPEN | 0.88× | |
| Travelling | THRILL | 0.90× |
Rodney Mullen has an estimated audience of 303,887 people in United States, concentrated in California and Texas.
24.5% of Rodney Mullen fans are female, 75.5% are male, with an average age of 30.6 years.
Rodney Mullen fans show strongest brand affinity for Silverstone Circuit (386.85×), Ryan Sheckler (192.82×), and Jonah Hill (54.19×) over the country average.
Rodney Mullen fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Rodney Mullen itself, the audience over-indexes on Ryan Sheckler (192.82×), Jonah Hill (54.19×), Skateboarder (magazine) (72.96×), and Bam Margera (73.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rodney Mullen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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