Rodney Mullen Audience in United States

Rodney Mullen has an estimated audience of 263,748 people in United States. 24.5% are female, 75.5% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Silverstone Circuit, Ryan Sheckler, Jonah Hill, Bam Margera, Bob Burnquist.

The average Rodney Mullen fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Silverstone Circuit, Ryan Sheckler, Jonah Hill, with strongest over-indexing on Silverstone Circuit (386.85× the country average). Demographically, the Rodney Mullen audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Skateboarding

Demographics of Rodney Mullen fans

Demographic split for Rodney Mullen audience in United States
MetricValue
Female24.5%
Male75.5%
Average age30.6
Estimated audience size263,748

Audience persona

The typical Rodney Mullen fan in United States is more male, around 30.6 years old, with strong Sustainability tendencies and a notable affinity for Silverstone Circuit.

Top regions in United States

Top regions ranked by reach for Rodney Mullen in United States
RegionReachAffinity
California40,6461.4×
Texas19,4400.86×
Florida16,4890.92×
New York12,4650.85×
Pennsylvania8,8250.99×
Illinois8,6310.98×
Ohio8,0180.99×
North Carolina7,4620.94×
Michigan6,9091×
Georgia6,8910.85×
Washington6,7461.28×
Arizona6,6881.24×
Virginia5,7830.9×
Colorado5,7281.38×
New Jersey5,6260.84×
Tennessee5,3511.01×
Massachusetts5,3251.02×
Oregon4,7831.58×
Indiana4,5890.95×
Missouri4,4331.04×
Wisconsin4,1671.05×
Minnesota3,8801.03×
Maryland3,5610.79×
Oklahoma3,3091.13×
Kentucky3,2310.98×
Utah3,2181.36×
South Carolina3,1320.79×
Nevada2,9071.14×
Louisiana2,7410.81×
Alabama2,7110.74×
Connecticut2,3650.89×
Iowa2,0600.95×
Kansas1,9550.94×
Arkansas1,7900.82×
Idaho1,7171.3×
Mississippi1,3340.61×
New Mexico1,3261×
Nebraska1,2440.94×
New Hampshire1,2201.17×
Maine1,1481.21×
West Virginia1,0770.88×
Hawaii1,0140.89×
Rhode Island9251.1×
Montana8941.22×
Alaska6711.19×
Vermont5361.16×
Delaware5320.73×
Washington, District of Columbia5290.67×
South Dakota5040.83×
North Dakota3890.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rodney Mullen audience
BrandAffinityCategory
Silverstone Circuit386.85×Sports
Ryan Sheckler192.82×Sports
Jonah Hill54.19×Movies & TV
Bam Margera73.8×Movies & TV
Bob Burnquist333.14×Sports
Kyle Walker173.09×Sports
Toy Machine260.17×Sports
Skateboarder (magazine)72.96×Sports
Steve Caballero224.15×Sports
Tony Alva227.16×Sports
Viva La Bam223.03×Movies & TV
Terry Kennedy (skateboarder)219.4×Sports
Dustin Dollin361.29×Sports
Curren Caples381.99×Sports
Christian Hosoi301.81×Sports
Bucky Lasek231.36×Sports
The Berrics80.86×Sports
Sean Malto342.44×Sports
Tom Schaar378.3×Sports
Eric Koston189.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rodney Mullen audience
TraitClusterScore
SustainabilityBALANCE2.49
Early Adopter MentalityPOWER1.76
Risk AppetiteTHRILL1.53
ExtroversionTHRILL1.39
Convenience OrientationPREMIUM1.31
Family OrientationCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Rodney Mullen
CountryShare
United States44.5%
United Kingdom6.4%
Germany6.2%

See Rodney Mullen audiences in other countries

More Skateboarding audiences in United States

Frequently asked questions

How many fans does Rodney Mullen have in United States?

Rodney Mullen has an estimated audience of 263,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Rodney Mullen fans?

24.5% of Rodney Mullen fans are female, 75.5% are male, with an average age of 30.6 years.

Which brands do Rodney Mullen fans like most?

Rodney Mullen fans show strongest brand affinity for Silverstone Circuit (386.85×), Ryan Sheckler (192.82×), and Jonah Hill (54.19×) over the country average.

Where do Rodney Mullen fans live in United States?

Rodney Mullen fans in United States are most concentrated in California (reach 40,646), Texas (reach 19,440), and Florida (reach 16,489). These three regions account for the largest share of the active audience.

What other brands do Rodney Mullen fans also like?

Beyond Rodney Mullen itself, the audience over-indexes on Ryan Sheckler (192.82×), Jonah Hill (54.19×), Bam Margera (73.8×), and Bob Burnquist (333.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rodney Mullen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.