Silverstone Circuit Audience in United States

Silverstone Circuit has an estimated audience of 290,677 people in United States. 33.6% are female, 66.4% are male, average age 36.2. Top regions: California, Texas, Florida.

The average Silverstone Circuit fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Silverstone Circuit audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Silverstone Circuit fans

Demographic split for Silverstone Circuit audience in United States
MetricValue
Female33.6%
Male66.4%
Average age36.2
Estimated audience size290,677

Top regions in United States

Top regions ranked by reach for Silverstone Circuit in United States
RegionReachAffinity
California44,4061.39×
Texas28,1421.13×
Florida23,1461.18×
New York20,2981.25×
Illinois11,4681.18×
North Carolina10,8171.24×
Georgia10,2661.15×
Pennsylvania10,1351.04×
Virginia9,8211.39×
Ohio9,2061.03×
New Jersey9,1501.24×
Massachusetts7,9751.39×
Washington7,6381.31×
Michigan7,2140.95×
Arizona6,1641.04×
Tennessee5,821
Colorado5,5931.22×
Indiana5,3401.01×
Maryland5,1971.04×
Missouri4,4550.95×
Wisconsin4,388
South Carolina4,3420.99×
Minnesota3,9860.96×
Connecticut3,7581.29×
Oregon3,3681.01×
Utah3,0101.16×
Alabama2,9260.72×
Kentucky2,7560.76×
Nevada2,6330.94×
Oklahoma2,3490.73×
Kansas2,1670.95×
Louisiana2,1270.57×
Iowa1,9820.83×
Arkansas1,9090.8×
Washington, District of Columbia1,5161.74×
New Hampshire1,3911.21×
Nebraska1,2010.82×
Idaho1,1630.8×
Mississippi1,1090.46×
Hawaii1,0100.81×
Maine9780.94×
New Mexico9650.66×
Rhode Island9110.98×
West Virginia8010.59×
Delaware6730.84×
Vermont6721.32×
Montana6470.8×
South Dakota5160.77×
Alaska4570.73×
North Dakota4550.76×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silverstone Circuit audience
TraitClusterScore
Early Adopter MentalityPOWER1.78
Luxury OrientationPREMIUM1.5
PatriotismCONSERVATISM1.47
Quality AwarenessPREMIUM1.33
Career OrientationPOWER1.29
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Silverstone Circuit
CountryShare
United Kingdom26.3%
Italy9.8%
United States7.3%

See Silverstone Circuit audiences in other countries

More Racecourse audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Silverstone Circuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.