Homestead-Miami Speedway Audience in United States
Homestead-Miami Speedway has an estimated audience of 1,899,661 people in United States. 53.3% are female, 46.7% are male, average age 44.0. Top brand affinities: Daytona International Speedway, Dale Earnhardt, Indianapolis Motor Speedway, Kyle Busch, Richard Petty.
Top brand affinities include Daytona International Speedway, Dale Earnhardt, Indianapolis Motor Speedway, with strongest over-indexing on Daytona International Speedway (35.4× the country average). Demographically, the Homestead-Miami Speedway audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Homestead-Miami Speedway fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.0 |
| Estimated audience size | 1,899,661 |
Audience persona
The typical Homestead-Miami Speedway fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Daytona International Speedway | 35.4× | Sports |
| Dale Earnhardt | 37.19× | Sports |
| Indianapolis Motor Speedway | 25.56× | Sports |
| Kyle Busch | 43.13× | Sports |
| Richard Petty | 35.62× | Sports |
| Texas Motor Speedway | 36.09× | Sports |
| Danica Patrick | 21.2× | Sports |
| Afghanistan national cricket team | 58.38× | Sports |
| Cricket World Cup | 18.54× | Sports |
| Kia Sportage | 17.61× | Cars & Mobility |
| NASCAR | 4.97× | Sports |
| Indianapolis 500 | 15.09× | Sports |
| Barry Gibb | 20× | Music & Radio |
| Auto Club Speedway | 29.21× | Sports |
| Fox News Channel | 2.04× | Movies & TV |
| AutoZone | 2.66× | Cars & Mobility |
| Brown Shoe | 20.2× | Fashion & Accessoires |
| Tractor Supply Company | 4.09× | Shopping |
| Speedway LLC | 4.92× | Food & Beverages |
| Speedway | 26.47× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Spirituality | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.4 |
| Extroversion | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.7% |
| Thailand | 3.6% |
| Australia | 3.2% |
See Homestead-Miami Speedway audiences in other countries
- Homestead-Miami Speedway — Germany
- Homestead-Miami Speedway — United Kingdom
- Homestead-Miami Speedway — France
- Homestead-Miami Speedway — Italy
- Homestead-Miami Speedway — Spain
- Homestead-Miami Speedway — Brazil
- Homestead-Miami Speedway — Japan
- Homestead-Miami Speedway — South Korea
- Homestead-Miami Speedway — India
More Racecourse audiences in United States
- Daytona International Speedway (6,729,896)
- Indianapolis Motor Speedway (5,008,033)
- Circuit de Nevers Magny-Cours (2,270,931)
- Jerez de la Frontera (1,257,564)
- Autodromo Nazionale Monza (1,254,243)
How to read this data
Audience size is the estimated number of people in United States who actively search for Homestead-Miami Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.