Rascasse Audience Intelligence

Homestead-Miami Speedway Audience in United States

A data profile of the people who buy, follow and care about Homestead-Miami Speedway in United States — modelled from more than twelve digital signal sources. Homestead-Miami Speedway has an estimated audience of 1,899,661 people in United States.

#4among Racecourse in United States#1180among POI in United States#1330in Sports

The average Homestead-Miami Speedway fan in United States is 44.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Kyle Busch, Daytona International Speedway, Richard Petty, with strongest over-indexing on Kyle Busch (39.45× the country average).

Demographically, the Homestead-Miami Speedway audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homestead-Miami Speedway fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homestead-Miami Speedway profile in United States.

Audience size
1.9M
in United States
Gender
53.3%♀
46.7% male
Age
44.0
average years
Country rank
#14824
POI in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homestead-Miami Speedway fans

53.3% are female, 46.7% are male, average age 44.0.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Homestead-Miami Speedway audience in United States
MetricValue
Female53.3%
Male46.7%
Average age44.0
Estimated audience size1,899,661
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Homestead-Miami Speedway audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4927%
50+29%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Homestead-Miami Speedway audience comes from United States.

Worldwide audience distribution share by country for Homestead-Miami Speedway
CountryShare
United States73.7%
Thailand3.6%
Australia3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homestead-Miami Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Homestead-Miami Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M18.53×
02Iowa~30K1.95×
03North Carolina~70K1.20×
04South Carolina~30K1.08×
05Wyoming~3K0.99×
06South Dakota~4K0.97×
07Alaska~4K0.97×
08Vermont~3K0.97×
09Maine~7K0.96×
10North Dakota~4K0.96×
11Delaware~5K0.95×
12Indiana~30K0.94×
13West Virginia~8K0.94×
14New Hampshire~7K0.94×
15Montana~5K0.94×
16Rhode Island~6K0.93×
17Hawaii~8K0.92×
18Idaho~9K0.91×
19New Mexico~9K0.91×
20Nebraska~9K0.90×
21Washington, District of Columbia~5K0.90×
22Mississippi~10K0.89×
23Georgia~50K0.88×
24Connecticut~20K0.88×
25Arkansas~10K0.88×
26Tennessee~30K0.87×
27Alabama~20K0.87×
28Kentucky~20K0.87×
29Kansas~10K0.87×
30Virginia~40K0.86×
31Oklahoma~20K0.84×
32Louisiana~20K0.83×
33Nevada~20K0.83×
34Utah~10K0.83×
35Wisconsin~20K0.82×
36Oregon~20K0.81×
37Pennsylvania~50K0.79×
38Ohio~50K0.79×
39Missouri~20K0.79×
40Minnesota~20K0.78×
41Maryland~30K0.77×
42New Jersey~40K0.76×
43Colorado~20K0.76×
44Massachusetts~30K0.74×
45Arizona~30K0.73×
46Washington~30K0.71×
47New York~70K0.69×
48Illinois~40K0.68×
49Texas~90K0.54×
50California~100K0.46×
Fig. 06

Affinity by region

Affinity by region — Homestead-Miami Speedway, United States
0.46×1.00×18.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homestead-Miami Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homestead-Miami Speedway audience
#·InterestCategoryAffinity×
01Richard PettySports62.85×
02Afghanistan national cricket teamSports62.22×
03Texas Motor SpeedwaySports60.67×
04Auto Club SpeedwaySports46.97×
05Kyle BuschSports39.45×
06Daytona International SpeedwaySports37.32×
07Danica PatrickSports32.93×
08Dale EarnhardtSports32.47×
09Jimmie JohnsonSports28.13×
10Circuit de Spa-FrancorchampsSports24.94×
11Indianapolis Motor SpeedwaySports23.14×
12Brown ShoeFashion & Accessoires21.71×
13Barry GibbMusic & Radio20.00×
14Cricket World CupSports16.95×
15Indianapolis 500Sports15.61×
16NASCARSports6.45×
17Formula OneSports4.79×
18FedExBusiness & Career4.63×
19Britney SpearsMusic & Radio3.30×
20AutoZoneCars & Mobility2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homestead-Miami Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homestead-Miami Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Convenience OrientationPREMIUM1.80×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homestead-Miami Speedway audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.54×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homestead-Miami Speedway have in United States?

Homestead-Miami Speedway has an estimated audience of 1,899,661 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Homestead-Miami Speedway fans?

53.3% of Homestead-Miami Speedway fans are female, 46.7% are male, with an average age of 44.0 years.

03

Which brands do Homestead-Miami Speedway fans like most?

Homestead-Miami Speedway fans show strongest brand affinity for Kyle Busch (39.45×), Daytona International Speedway (37.32×), and Richard Petty (62.85×) over the country average.

04

Where do Homestead-Miami Speedway fans live in United States?

Homestead-Miami Speedway fans in United States are most concentrated in Florida (reach ~1.5M), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Homestead-Miami Speedway fans also like?

Beyond Homestead-Miami Speedway itself, the audience over-indexes on Daytona International Speedway (37.32×), Richard Petty (62.85×), Texas Motor Speedway (60.67×), and Dale Earnhardt (32.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Homestead-Miami Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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