Homestead-Miami Speedway Audience in United States
Homestead-Miami Speedway has an estimated audience of 1,899,661 people in United States. 53.3% are female, 46.7% are male, average age 44.0. Top brand affinities: Keith Stanfield, MK, Elsword, Goose (band), Hog Hunting.
Top brand affinities include Keith Stanfield, MK, Elsword, with strongest over-indexing on Keith Stanfield (35.62× the country average). Demographically, the Homestead-Miami Speedway audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Homestead-Miami Speedway fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.0 |
| Estimated audience size | 1,899,661 |
Audience persona
The typical Homestead-Miami Speedway fan in United States is balanced, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keith Stanfield | 35.62× | Movies & TV |
| MK | 5.09× | Music & Radio |
| Elsword | 17.61× | Games |
| Goose (band) | 6.23× | Pets & Animals |
| Hog Hunting | 3.26× | Sports |
| Israel | 2.01× | Travel & Leisure |
| Jiménez Municipality, Chihuahua | 35.4× | Travel & Leisure |
| Pillow | 1.88× | Home & Garden |
| Unique Gifts | 1.93× | Shopping |
| Corona (band) | 3.99× | Music & Radio |
| Assassin's Creed II | 5.05× | Games |
| Christmas Gifts | 3.44× | Kids & Family |
| Birthday Gifts | 1.98× | Kids & Family |
| Hammock camping | 4.25× | Travel & Leisure |
| N1 road (South Africa) | 2.43× | Travel & Leisure |
| Riedel (glass manufacturer) | 14.89× | Home & Garden |
| Home staging | 2.7× | Home & Garden |
| Kento Yamazaki | 5.13× | Movies & TV |
| Winemaking | 2.11× | Food & Beverages |
| Arrietty | 6.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Spirituality | BALANCE | 1.41 |
| Community Orientation | OPEN | 1.4 |
| Extroversion | THRILL | 1.26 |
| Convenience Orientation | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.7% |
| Thailand | 3.6% |
| Australia | 3.2% |
See Homestead-Miami Speedway audiences in other countries
- Homestead-Miami Speedway — Germany
- Homestead-Miami Speedway — United Kingdom
- Homestead-Miami Speedway — France
- Homestead-Miami Speedway — Italy
- Homestead-Miami Speedway — Spain
- Homestead-Miami Speedway — Brazil
- Homestead-Miami Speedway — Japan
- Homestead-Miami Speedway — South Korea
- Homestead-Miami Speedway — India
More Racecourse audiences in United States
- Daytona International Speedway (6,729,896)
- Indianapolis Motor Speedway (5,008,033)
- Circuit de Nevers Magny-Cours (2,270,931)
- Jerez de la Frontera (1,257,564)
- Autodromo Nazionale Monza (1,254,243)
How to read this data
Audience size is the estimated number of people in United States who actively search for Homestead-Miami Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.