Indianapolis 500 Audience in United States

Indianapolis 500 logo

Indianapolis 500 has an estimated audience of 2,376,779 people in United States. 27.9% are female, 72.1% are male, average age 44.3. Top regions: Indiana, California, Florida. Top brand affinities: Indianapolis Motor Speedway, IndyCar, Danica Patrick, Homestead-Miami Speedway, United States Grand Prix.

The average Indianapolis 500 fan in United States is 44.3 years old, more male, and lives primarily in Indiana. The audience is concentrated in Indiana, California, Florida. Top brand affinities include Indianapolis Motor Speedway, IndyCar, Danica Patrick, with strongest over-indexing on Indianapolis Motor Speedway (25.52× the country average). Demographically, the Indianapolis 500 audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Indianapolis 500 fans

Demographic split for Indianapolis 500 audience in United States
MetricValue
Female27.9%
Male72.1%
Average age44.3
Estimated audience size2,376,779

Audience persona

The typical Indianapolis 500 fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Indianapolis 500 in United States
RegionReachAffinity
Indiana364,4428.39×
California152,2580.58×
Florida133,7170.83×
Ohio124,6021.7×
Texas113,9110.56×
Illinois112,4981.42×
Michigan82,6941.33×
North Carolina80,8461.13×
Pennsylvania79,4330.99×
New York65,5680.49×
Wisconsin53,5991.5×
Tennessee51,3191.08×
Virginia51,2430.89×
Georgia47,5750.65×
Missouri47,3211.24×
Kentucky45,2461.52×
Arizona43,6300.9×
South Carolina39,7501.11×
Colorado33,4970.89×
Washington33,3750.7×
Iowa30,8201.57×
New Jersey30,6880.51×
Minnesota28,8890.85×
Alabama24,4250.74×
Massachusetts23,9330.51×
Maryland23,7650.58×
Oklahoma20,7990.79×
Oregon19,7950.73×
Kansas18,2210.97×
Connecticut16,4260.69×
Nevada15,9290.69×
Louisiana15,2600.5×
Arkansas12,4750.64×
Idaho11,6570.98×
Utah11,1530.52×
West Virginia10,6730.96×
Mississippi10,6550.54×
Nebraska10,6010.89×
New Mexico8,6250.72×
New Hampshire6,9140.74×
Maine6,5840.77×
South Dakota6,0671.1×
Montana6,0190.91×
Delaware5,8210.89×
North Dakota3,8770.79×
Hawaii3,8310.37×
Rhode Island3,7190.49×
Wyoming3,1860.9×
Vermont3,1680.76×
Alaska2,9010.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indianapolis 500 audience
BrandAffinityCategory
Indianapolis Motor Speedway25.52×Sports
IndyCar12.5×Sports
Danica Patrick14.16×Sports
Homestead-Miami Speedway15.61×Sports
United States Grand Prix23.88×Sports
Fox News Channel1.96×Movies & TV
Chicagoland Speedway22.81×Sports
Kyle Larson14.25×Sports
Dale Earnhardt9.91×Sports
AutoZone2.4×Cars & Mobility
Superman1.53×Movies & TV
NASCAR3.45×Sports
Michigan International Speedway18.6×Sports
Roadster (automobile)13.22×Cars & Mobility
U.S. state1.57×Travel & Leisure
CNN1.7×Movies & TV
Powerball2.1×Games
Meme1.83×Internet & Social Media
Racer (simulator)17.94×Games
Hendrick Motorsports12.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indianapolis 500 audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Family OrientationCONSERVATISM1.87
Need for SecurityCONSERVATISM1.41
Luxury OrientationPREMIUM1.32
LGBTQ+ IdentityOPEN1.27
Risk AppetiteTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Indianapolis 500
CountryShare
United States73.2%
Poland5.0%
Japan4.1%

See Indianapolis 500 audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Indianapolis 500 have in United States?

Indianapolis 500 has an estimated audience of 2,376,779 people in United States, concentrated in Indiana and California.

What is the gender split and age of Indianapolis 500 fans?

27.9% of Indianapolis 500 fans are female, 72.1% are male, with an average age of 44.3 years.

Which brands do Indianapolis 500 fans like most?

Indianapolis 500 fans show strongest brand affinity for Indianapolis Motor Speedway (25.52×), IndyCar (12.5×), and Danica Patrick (14.16×) over the country average.

Where do Indianapolis 500 fans live in United States?

Indianapolis 500 fans in United States are most concentrated in Indiana (reach 364,442), California (reach 152,258), and Florida (reach 133,717). These three regions account for the largest share of the active audience.

What other brands do Indianapolis 500 fans also like?

Beyond Indianapolis 500 itself, the audience over-indexes on IndyCar (12.5×), Danica Patrick (14.16×), Homestead-Miami Speedway (15.61×), and United States Grand Prix (23.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.