Rascasse Audience Intelligence

Indianapolis 500 Fan Demographics in United States

Indianapolis 500 has an estimated audience of 1.9M people in United States.

#178among events in United States#1363in Sports

The average Indianapolis 500 fan in United States is 45.0 years old, more male, and lives primarily in Indiana.

Interest is seasonal: February, April and May account for 82% of the year's searches, October is the quietest month.

Most fans live in Indiana, California, Ohio.

Top affinities include Indianapolis Motor Speedway, United States Grand Prix, Chicagoland Speedway, with strongest over-indexing on Indianapolis Motor Speedway (25.52× the country average).

Demographically, the Indianapolis 500 audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Indianapolis 500 fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Category: Sports · Type: Event

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.9M
in United States
Gender
27.9%♀
72.1% male
Age
45.0
average years
Country rank
#15318
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Indianapolis 500 fans

27.9% are female, 72.1% are male, average age 45.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Indianapolis 500 audience in United States
MetricValue
Female27.9%
Male72.1%
Average age45.0
Estimated audience size1.9M
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Indianapolis 500 audience in United States
Age bracketShare%
16-2412%
25-3414%
35-4417%
45-5424%
55+33%
Fig. 04

Worldwide distribution

64.7%

of the worldwide Indianapolis 500 audience comes from United States.

Worldwide audience distribution share by country for Indianapolis 500
CountryShare
United States64.7%
Japan7.1%
Poland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Indianapolis 500 fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K7.63×
02Ohio~100K1.73×
03Iowa~30K1.63×
04Kentucky~40K1.47×
05Wisconsin~50K1.38×
06Michigan~80K1.35×
07Illinois~100K1.33×
08Missouri~40K1.20×
09South Dakota~5K1.10×
10South Carolina~30K1.07×
11Tennessee~40K1.05×
12North Carolina~60K1.02×
13Kansas~20K1.02×
14Montana~6K1.01×
15West Virginia~10K1.00×
16Idaho~10K0.99×
17Nebraska~10K0.98×
18Wyoming~3K0.97×
19Pennsylvania~70K0.96×
20Delaware~5K0.93×
21Colorado~30K0.92×
22Vermont~3K0.90×
23Arizona~40K0.89×
24Minnesota~30K0.88×
25North Dakota~4K0.87×
26Florida~100K0.86×
27Virginia~40K0.86×
28New Hampshire~6K0.85×
29New Mexico~10K0.83×
30Maine~6K0.83×
31Oklahoma~20K0.80×
32Alaska~3K0.80×
33Oregon~20K0.78×
34Alabama~20K0.76×
35Connecticut~20K0.75×
36Arkansas~10K0.73×
37Nevada~10K0.72×
38Washington~30K0.70×
39Rhode Island~4K0.70×
40Georgia~40K0.69×
41Maryland~20K0.65×
42Mississippi~10K0.65×
43Hawaii~5K0.61×
44Utah~10K0.60×
45Louisiana~20K0.59×
46Texas~70K0.58×
47New Jersey~30K0.58×
48California~100K0.57×
49Massachusetts~20K0.57×
50New York~60K0.52×
Fig. 06

Affinity by region

Affinity by region — Indianapolis 500, United States
0.52×1.00×7.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Indianapolis 500 audience vs. the country average
#·InterestCategoryAffinity×
01Indianapolis Motor SpeedwaySports25.52×
02United States Grand PrixSports23.88×
03Chicagoland SpeedwaySports22.81×
04Alex BowmanSports19.99×
05Michigan International SpeedwaySports18.60×
06Homestead-Miami SpeedwaySports15.61×
07Kyle LarsonSports14.25×
08Kurt BuschSports14.24×
09Danica PatrickSports14.16×
10Roadster (automobile)Cars & Mobility13.22×
11IndyCarSports12.50×
12Kyle BuschSports10.87×
13Kimi AntonelliSports10.60×
14Dale EarnhardtSports9.91×
15NASCARSports3.45×
16Melania TrumpPolitics & Society2.70×
17Joe BidenPolitics & Society2.01×
18Dolly PartonMusic & Radio2.01×
19Donald TrumpPolitics & Society1.94×
20CNNNews1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Indianapolis 500 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Indianapolis 500 audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Need for SecurityCONSERVATISM1.64×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Indianapolis 500 audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.90×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Indianapolis 500 over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/indianapolis-500-116571” · Methodology