Rascasse Audience Intelligence

Indianapolis 500 Audience in United States

A data profile of the people who buy, follow and care about Indianapolis 500 in United States — modelled from more than twelve digital signal sources. Indianapolis 500 has an estimated audience of 2,374,824 people in United States.

#157among Event in United States#1116in Sports

The average Indianapolis 500 fan in United States is 44.3 years old, more male, and lives primarily in Indiana.

The audience is concentrated in Indiana, California, Florida.

Top brand affinities include Indianapolis Motor Speedway, Kyle Busch, IndyCar, with strongest over-indexing on Indianapolis Motor Speedway (25.52× the country average).

Demographically, the Indianapolis 500 audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indianapolis 500 fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Indianapolis Motor Speedway.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis 500 profile in United States.

Audience size
2.4M
in United States
Gender
27.9%♀
72.1% male
Age
44.3
average years
Country rank
#12420
Event in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis 500 fans

27.9% are female, 72.1% are male, average age 44.3.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Indianapolis 500 audience in United States
MetricValue
Female27.9%
Male72.1%
Average age44.3
Estimated audience size2,374,824
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Indianapolis 500 audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Indianapolis 500 audience comes from United States.

Worldwide audience distribution share by country for Indianapolis 500
CountryShare
United States65.2%
Poland4.4%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis 500 audience in United States is strongest.

Fig. 05

Top regions by affinity

Indianapolis 500 fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~300K7.63×
02Ohio~100K1.73×
03Iowa~30K1.63×
04Kentucky~40K1.47×
05Wisconsin~50K1.38×
06Michigan~80K1.35×
07Illinois~100K1.33×
08Missouri~50K1.20×
09South Dakota~6K1.10×
10South Carolina~40K1.07×
11Tennessee~50K1.05×
12North Carolina~70K1.02×
13Kansas~20K1.02×
14Montana~7K1.01×
15West Virginia~10K1.00×
16Idaho~10K0.99×
17Nebraska~10K0.98×
18Pennsylvania~80K0.96×
19Delaware~6K0.93×
20Colorado~30K0.92×
21Vermont~4K0.90×
22Arizona~40K0.89×
23Minnesota~30K0.88×
24North Dakota~4K0.87×
25Florida~100K0.86×
26Virginia~50K0.86×
27New Hampshire~8K0.85×
28New Mexico~10K0.83×
29Maine~7K0.83×
30Oklahoma~20K0.80×
31Alaska~4K0.80×
32Oregon~20K0.78×
33Alabama~30K0.76×
34Connecticut~20K0.75×
35Arkansas~10K0.73×
36Nevada~20K0.72×
37Washington~30K0.70×
38Rhode Island~5K0.70×
39Georgia~50K0.69×
40Maryland~30K0.65×
41Mississippi~10K0.65×
42Hawaii~6K0.61×
43Utah~10K0.60×
44Washington, District of Columbia~4K0.60×
45Louisiana~20K0.59×
46Texas~100K0.58×
47New Jersey~40K0.58×
48California~100K0.57×
49Massachusetts~30K0.57×
50New York~70K0.52×
Fig. 06

Affinity by region

Affinity by region — Indianapolis 500, United States
0.52×1.00×7.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis 500 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis 500 audience
#·InterestCategoryAffinity×
01Indianapolis Motor SpeedwaySports25.52×
02United States Grand PrixSports23.88×
03Chicagoland SpeedwaySports22.81×
04Michigan International SpeedwaySports18.60×
05Homestead-Miami SpeedwaySports15.61×
06Kyle LarsonSports14.25×
07Kurt BuschSports14.24×
08Danica PatrickSports14.16×
09Roadster (automobile)Cars & Mobility13.22×
10IndyCarSports12.50×
11Kyle BuschSports10.87×
12Dale EarnhardtSports9.91×
13NASCARSports3.45×
14Melania TrumpPolitics & Society2.70×
15Mitch McConnellPolitics & Society2.46×
16AutoZoneCars & Mobility2.40×
17PowerballGames2.10×
18Donald TrumpPolitics & Society1.94×
19U.S. stateTravel & Leisure1.57×
20SupermanMovies & TV1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis 500 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis 500 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Need for SecurityCONSERVATISM1.64×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis 500 audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.90×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis 500 have in United States?

Indianapolis 500 has an estimated audience of 2,374,824 people in United States, concentrated in Indiana and California.

02

What is the gender split and age of Indianapolis 500 fans?

27.9% of Indianapolis 500 fans are female, 72.1% are male, with an average age of 44.3 years.

03

Which brands do Indianapolis 500 fans like most?

Indianapolis 500 fans show strongest brand affinity for Indianapolis Motor Speedway (25.52×), Kyle Busch (10.87×), and IndyCar (12.5×) over the country average.

04

Where do Indianapolis 500 fans live in United States?

Indianapolis 500 fans in United States are most concentrated in Indiana (reach ~300K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis 500 fans also like?

Beyond Indianapolis 500 itself, the audience over-indexes on Kyle Busch (10.87×), IndyCar (12.5×), Danica Patrick (14.16×), and Donald Trump (1.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Indianapolis 500 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis 500. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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