Rascasse Audience Intelligence

Michigan International Speedway Audience in United States

A data profile of the people who buy, follow and care about Michigan International Speedway in United States — modelled from more than twelve digital signal sources. Michigan International Speedway has an estimated audience of 792,994 people in United States.

#13among Racecourse in United States#2595among POI in United States#2562in Sports

The average Michigan International Speedway fan in United States is 39.8 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Indiana.

Top brand affinities include Queen Latifah, Kyle Busch, Daytona International Speedway, with strongest over-indexing on Queen Latifah (92.02× the country average).

Demographically, the Michigan International Speedway audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michigan International Speedway fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Queen Latifah.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michigan International Speedway profile in United States.

Audience size
793K
in United States
Gender
31.0%♀
69.0% male
Age
39.8
average years
Country rank
#27631
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michigan International Speedway fans

31.0% are female, 69.0% are male, average age 39.8.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Michigan International Speedway audience in United States
MetricValue
Female31.0%
Male69.0%
Average age39.8
Estimated audience size792,994
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Michigan International Speedway audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4923%
50+21%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Michigan International Speedway audience comes from United States.

Worldwide audience distribution share by country for Michigan International Speedway
CountryShare
United States79.5%
Colombia3.2%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michigan International Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Michigan International Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K18.93×
02Ohio~80K3.28×
03Indiana~40K2.70×
04Wisconsin~20K1.40×
05West Virginia~4K1.11×
06Iowa~7K1.03×
07North Carolina~20K0.97×
08Vermont~1K0.93×
09South Dakota~2K0.88×
10North Dakota~1K0.88×
11Maine~2K0.87×
12Kentucky~8K0.85×
13Illinois~20K0.84×
14Alaska~1K0.83×
15Pennsylvania~20K0.82×
16Tennessee~10K0.80×
17South Carolina~10K0.80×
18New Hampshire~2K0.80×
19Montana~2K0.80×
20Nebraska~3K0.76×
21Delaware~2K0.76×
22Rhode Island~2K0.74×
23Hawaii~2K0.72×
24Idaho~3K0.69×
25Washington, District of Columbia~2K0.69×
26Alabama~8K0.68×
27Mississippi~4K0.68×
28Kansas~4K0.68×
29Missouri~9K0.67×
30Minnesota~8K0.67×
31New Mexico~3K0.67×
32Arkansas~4K0.65×
33Virginia~10K0.64×
34Oklahoma~6K0.63×
35Connecticut~5K0.61×
36Florida~30K0.56×
37Louisiana~6K0.56×
38Utah~4K0.56×
39Nevada~4K0.55×
40Georgia~10K0.54×
41Oregon~5K0.52×
42Colorado~6K0.50×
43Arizona~8K0.48×
44Maryland~7K0.48×
45Massachusetts~7K0.44×
46Washington~7K0.42×
47New York~20K0.41×
48New Jersey~8K0.39×
49Texas~20K0.31×
50California~20K0.27×
Fig. 06

Affinity by region

Affinity by region — Michigan International Speedway, United States
0.27×1.00×18.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michigan International Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michigan International Speedway audience
#·InterestCategoryAffinity×
01Queen LatifahMusic & Radio92.02×
02Auto Club SpeedwaySports51.91×
03Afghanistan national cricket teamSports51.40×
04Richard PettySports50.94×
05Texas Motor SpeedwaySports49.17×
06Kyle BuschSports31.62×
07Daytona International SpeedwaySports30.14×
08Circuit de Spa-FrancorchampsSports28.06×
09Danica PatrickSports25.04×
10Dale EarnhardtSports24.04×
11Michael SchumacherSports23.64×
12Indianapolis Motor SpeedwaySports20.83×
13Barry GibbMusic & Radio20.00×
14Indianapolis 500Sports18.60×
15Cricket World CupSports17.11×
16National Auto Sport AssociationSports14.05×
17NASCARSports5.23×
18Formula OneSports4.63×
19FedExBusiness & Career3.44×
20AutoZoneCars & Mobility2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michigan International Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michigan International Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Convenience OrientationPREMIUM1.77×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michigan International Speedway audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michigan International Speedway have in United States?

Michigan International Speedway has an estimated audience of 792,994 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Michigan International Speedway fans?

31.0% of Michigan International Speedway fans are female, 69.0% are male, with an average age of 39.8 years.

03

Which brands do Michigan International Speedway fans like most?

Michigan International Speedway fans show strongest brand affinity for Queen Latifah (92.02×), Kyle Busch (31.62×), and Daytona International Speedway (30.14×) over the country average.

04

Where do Michigan International Speedway fans live in United States?

Michigan International Speedway fans in United States are most concentrated in Michigan (reach ~400K), Ohio (reach ~80K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Michigan International Speedway fans also like?

Beyond Michigan International Speedway itself, the audience over-indexes on Kyle Busch (31.62×), Daytona International Speedway (30.14×), Richard Petty (50.94×), and Texas Motor Speedway (49.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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