Michigan International Speedway Audience in United States

Michigan International Speedway logo

Michigan International Speedway has an estimated audience of 792,994 people in United States. 31.0% are female, 69.0% are male, average age 39.8. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Keith Stanfield, Elsword, MK, Minnesota, Alaska.

The average Michigan International Speedway fan in United States is 39.8 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Keith Stanfield, Elsword, MK, with strongest over-indexing on Keith Stanfield (26.12× the country average). Demographically, the Michigan International Speedway audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Michigan International Speedway fans

Demographic split for Michigan International Speedway audience in United States
MetricValue
Female31.0%
Male69.0%
Average age39.8
Estimated audience size792,994

Audience persona

The typical Michigan International Speedway fan in United States is more male, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Michigan International Speedway in United States
RegionReachAffinity
Michigan338,96216.35×
Ohio81,8673.35×
Indiana42,4902.93×
Florida31,4940.59×
North Carolina26,8821.13×
Illinois24,7220.94×
Pennsylvania24,0220.9×
California20,5120.24×
Texas20,0910.29×
Wisconsin18,9541.59×
New York18,2580.41×
Georgia14,0390.57×
Virginia13,4750.7×
Tennessee13,4710.85×
South Carolina10,0310.84×
Kentucky8,7470.88×
Missouri8,4850.66×
Minnesota7,6040.67×
Iowa7,0681.08×
Alabama6,9510.63×
Arizona6,3580.39×
New Jersey5,4830.27×
Colorado5,2730.42×
Maryland5,0360.37×
Massachusetts4,9280.32×
Oklahoma4,8960.56×
Washington4,3130.27×
Connecticut4,2490.53×
West Virginia4,0891.11×
Louisiana4,0530.4×
Kansas3,6130.58×
Mississippi3,2300.49×
Oregon3,1360.35×
Arkansas2,8700.44×
Nevada2,8210.37×
Nebraska2,7020.68×
Maine2,4980.88×
New Hampshire2,2460.72×
Utah1,8380.26×
Idaho1,6970.43×
South Dakota1,3990.76×
New Mexico1,2840.32×
Montana1,2120.55×
Vermont1,2060.87×
North Dakota1,1890.73×
Delaware1,1400.52×
Rhode Island8960.35×
Alaska7390.44×
Hawaii6800.2×
Wyoming6710.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michigan International Speedway audience
BrandAffinityCategory
Keith Stanfield26.12×Movies & TV
Elsword26.87×Games
MK4.63×Music & Radio
Minnesota1.57×Travel & Leisure
Alaska1.53×Travel & Leisure
Hog Hunting3×Sports
Pillow1.7×Home & Garden
Goose (band)4.77×Pets & Animals
Unique Gifts1.79×Shopping
Sinaloa2.7×Travel & Leisure
Jiménez Municipality, Chihuahua26.51×Travel & Leisure
Laguna (province)6.92×
Christmas Gifts3.44×Kids & Family
The Devil's Rejects6.62×Movies & TV
Nebraska1.69×Travel & Leisure
JTV (Indonesia)3.28×
Birthday Gifts1.83×Kids & Family
Justice1.58×Politics & Society
N1 road (South Africa)2.16×Travel & Leisure
Tezz3.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michigan International Speedway audience
TraitClusterScore
Convenience OrientationPREMIUM1.42
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.23
PatriotismCONSERVATISM1.17
Risk AppetiteTHRILL1.15
Need for SecurityCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Michigan International Speedway
CountryShare
United States79.5%
Colombia3.2%
Canada2.8%

See Michigan International Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Michigan International Speedway have in United States?

Michigan International Speedway has an estimated audience of 792,994 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Michigan International Speedway fans?

31.0% of Michigan International Speedway fans are female, 69.0% are male, with an average age of 39.8 years.

Which brands do Michigan International Speedway fans like most?

Michigan International Speedway fans show strongest brand affinity for Keith Stanfield (26.12×), Elsword (26.87×), and MK (4.63×) over the country average.

Where do Michigan International Speedway fans live in United States?

Michigan International Speedway fans in United States are most concentrated in Michigan (reach 338,962), Ohio (reach 81,867), and Indiana (reach 42,490). These three regions account for the largest share of the active audience.

What other brands do Michigan International Speedway fans also like?

Beyond Michigan International Speedway itself, the audience over-indexes on Elsword (26.87×), MK (4.63×), Minnesota (1.57×), and Alaska (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michigan International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.