Texas Motor Speedway Audience in United States

Texas Motor Speedway logo

Texas Motor Speedway has an estimated audience of 999,170 people in United States. 27.6% are female, 72.4% are male, average age 41.6. Top regions: Texas, Oklahoma, California. Top brand affinities: Homestead-Miami Speedway, Chicagoland Speedway, Indianapolis Motor Speedway, Kyle Larson, Daytona International Speedway.

The average Texas Motor Speedway fan in United States is 41.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Homestead-Miami Speedway, Chicagoland Speedway, Indianapolis Motor Speedway, with strongest over-indexing on Homestead-Miami Speedway (60.67× the country average). Demographically, the Texas Motor Speedway audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Texas Motor Speedway fans

Demographic split for Texas Motor Speedway audience in United States
MetricValue
Female27.6%
Male72.4%
Average age41.6
Estimated audience size999,170

Audience persona

The typical Texas Motor Speedway fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Homestead-Miami Speedway.

Top regions in United States

Top regions ranked by reach for Texas Motor Speedway in United States
RegionReachAffinity
Texas749,37812.32×
Oklahoma68,1826.15×
California39,9160.36×
Florida32,5190.48×
North Carolina26,4700.88×
Louisiana24,5581.91×
Arkansas20,9572.55×
New York18,5650.33×
Ohio18,2660.59×
Pennsylvania17,4460.52×
Illinois16,1420.48×
Georgia16,0450.52×
Missouri14,6520.91×
Tennessee14,4360.72×
Virginia13,1250.54×
Arizona12,8860.63×
Michigan12,7920.49×
Indiana12,4430.68×
Colorado11,8710.75×
Kansas11,8431.5×
Wisconsin10,0690.67×
South Carolina9,4630.63×
Washington8,9520.45×
Alabama8,8390.63×
Minnesota8,3850.59×
New Jersey8,2020.32×
Mississippi7,4330.9×
Iowa7,3070.89×
Kentucky6,8570.55×
Massachusetts6,5810.33×
New Mexico6,2731.25×
Oregon5,5860.49×
Maryland5,3140.31×
Nevada5,0130.52×
Nebraska4,3260.86×
Utah4,2340.47×
Connecticut3,7210.37×
West Virginia3,1000.67×
Idaho3,0720.61×
Maine2,1570.6×
South Dakota2,1080.91×
New Hampshire1,9430.49×
Montana1,5730.57×
North Dakota1,4850.72×
Hawaii1,1400.27×
Wyoming1,0190.69×
Vermont1,0110.58×
Washington, District of Columbia9470.32×
Delaware9430.34×
Rhode Island8990.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas Motor Speedway audience
BrandAffinityCategory
Homestead-Miami Speedway60.67×Sports
Chicagoland Speedway62.97×Sports
Indianapolis Motor Speedway23.38×Sports
Kyle Larson35.94×Sports
Daytona International Speedway18.41×Sports
Michigan International Speedway49.17×Sports
Richard Petty32.37×Sports
New Hampshire Motor Speedway44.26×Sports
Charlotte Motor Speedway31.92×Sports
IndyCar18.96×Sports
Bristol Motor Speedway31.46×Sports
Danica Patrick20.57×Sports
Indianapolis 50020.15×Sports
Lewis Hamilton12.25×Sports
Kimi Antonelli22.49×Sports
Dale Earnhardt15.36×Sports
Tabloid (newspaper format)7.15×Literature
Kansas Speedway35.75×Sports
Joey Logano25.36×Sports
Kyle Busch20.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas Motor Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Risk AppetiteTHRILL1.42
ExtroversionTHRILL1.3
Need for SecurityCONSERVATISM1.29
Family OrientationCONSERVATISM1.28
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Texas Motor Speedway
CountryShare
United States63.0%
Denmark3.5%
Brazil2.7%

See Texas Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Texas Motor Speedway have in United States?

Texas Motor Speedway has an estimated audience of 999,170 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Texas Motor Speedway fans?

27.6% of Texas Motor Speedway fans are female, 72.4% are male, with an average age of 41.6 years.

Which brands do Texas Motor Speedway fans like most?

Texas Motor Speedway fans show strongest brand affinity for Homestead-Miami Speedway (60.67×), Chicagoland Speedway (62.97×), and Indianapolis Motor Speedway (23.38×) over the country average.

Where do Texas Motor Speedway fans live in United States?

Texas Motor Speedway fans in United States are most concentrated in Texas (reach 749,378), Oklahoma (reach 68,182), and California (reach 39,916). These three regions account for the largest share of the active audience.

What other brands do Texas Motor Speedway fans also like?

Beyond Texas Motor Speedway itself, the audience over-indexes on Chicagoland Speedway (62.97×), Indianapolis Motor Speedway (23.38×), Kyle Larson (35.94×), and Daytona International Speedway (18.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.