Rascasse Audience Intelligence

Texas Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about Texas Motor Speedway in United States — modelled from more than twelve digital signal sources. Texas Motor Speedway has an estimated audience of 999,170 people in United States.

#10among Racecourse in United States#2134among POI in United States#2183in Sports

The average Texas Motor Speedway fan in United States is 41.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Kyle Busch, Homestead-Miami Speedway, Chicagoland Speedway, with strongest over-indexing on Kyle Busch (20.73× the country average).

Demographically, the Texas Motor Speedway audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas Motor Speedway fan in United States is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas Motor Speedway profile in United States.

Audience size
999K
in United States
Gender
27.6%♀
72.4% male
Age
41.6
average years
Country rank
#23686
POI in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texas Motor Speedway fans

27.6% are female, 72.4% are male, average age 41.6.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Texas Motor Speedway audience in United States
MetricValue
Female27.6%
Male72.4%
Average age41.6
Estimated audience size999,170
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Texas Motor Speedway audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3919%
40-4923%
50+25%
Fig. 04

Worldwide distribution

63.0%

of the worldwide Texas Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for Texas Motor Speedway
CountryShare
United States63.0%
Denmark3.5%
Brazil2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K14.11×
02Oklahoma~60K5.52×
03Arkansas~20K2.40×
04Louisiana~20K1.74×
05Kansas~10K1.39×
06New Mexico~7K1.35×
07South Dakota~2K0.96×
08Mississippi~8K0.91×
09Nebraska~5K0.90×
10Iowa~7K0.89×
11Missouri~10K0.86×
12North Dakota~2K0.85×
13North Carolina~20K0.81×
14Vermont~1K0.80×
15Alaska~2K0.79×
16West Virginia~4K0.77×
17Montana~2K0.76×
18Colorado~10K0.75×
19Tennessee~10K0.74×
20Maine~3K0.73×
21Idaho~4K0.72×
22Alabama~10K0.71×
23Delaware~2K0.70×
24New Hampshire~3K0.69×
25Rhode Island~2K0.69×
26Arizona~10K0.67×
27Indiana~10K0.67×
28South Carolina~10K0.67×
29Wisconsin~10K0.66×
30Hawaii~3K0.66×
31Kentucky~8K0.63×
32Washington, District of Columbia~2K0.63×
33Minnesota~9K0.61×
34Nevada~6K0.59×
35Utah~5K0.57×
36Ohio~20K0.56×
37Oregon~6K0.55×
38Georgia~20K0.54×
39Virginia~10K0.54×
40Connecticut~5K0.52×
41Illinois~20K0.51×
42Michigan~10K0.51×
43Pennsylvania~20K0.50×
44Florida~30K0.48×
45Washington~10K0.48×
46Maryland~7K0.43×
47Massachusetts~8K0.41×
48New Jersey~10K0.39×
49California~40K0.36×
50New York~20K0.35×
Fig. 06

Affinity by region

Affinity by region — Texas Motor Speedway, United States
0.35×1.00×14.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas Motor Speedway audience
#·InterestCategoryAffinity×
01Chicagoland SpeedwaySports62.97×
02Homestead-Miami SpeedwaySports60.67×
03Michigan International SpeedwaySports49.17×
04New Hampshire Motor SpeedwaySports44.26×
05Kyle LarsonSports35.94×
06Kansas SpeedwaySports35.75×
07Richard PettySports32.37×
08Charlotte Motor SpeedwaySports31.92×
09Bristol Motor SpeedwaySports31.46×
10Kurt BuschSports24.04×
11Indianapolis Motor SpeedwaySports23.38×
12Kimi AntonelliSports22.49×
13Kyle BuschSports20.73×
14Danica PatrickSports20.57×
15Indianapolis 500Sports20.15×
16IndyCarSports18.96×
17Daytona International SpeedwaySports18.41×
18Dale EarnhardtSports15.36×
19Lewis HamiltonSports12.25×
20Tabloid (newspaper format)Literature7.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Need for SecurityCONSERVATISM1.41×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas Motor Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texas Motor Speedway have in United States?

Texas Motor Speedway has an estimated audience of 999,170 people in United States, concentrated in Texas and Oklahoma.

02

What is the gender split and age of Texas Motor Speedway fans?

27.6% of Texas Motor Speedway fans are female, 72.4% are male, with an average age of 41.6 years.

03

Which brands do Texas Motor Speedway fans like most?

Texas Motor Speedway fans show strongest brand affinity for Kyle Busch (20.73×), Homestead-Miami Speedway (60.67×), and Chicagoland Speedway (62.97×) over the country average.

04

Where do Texas Motor Speedway fans live in United States?

Texas Motor Speedway fans in United States are most concentrated in Texas (reach ~700K), Oklahoma (reach ~60K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Texas Motor Speedway fans also like?

Beyond Texas Motor Speedway itself, the audience over-indexes on Homestead-Miami Speedway (60.67×), Chicagoland Speedway (62.97×), Indianapolis Motor Speedway (23.38×), and Daytona International Speedway (18.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Texas Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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