Kansas Speedway Audience in United States

Kansas Speedway logo

Kansas Speedway has an estimated audience of 571,559 people in United States. 35.1% are female, 64.9% are male, average age 39.9. Top regions: Kansas, Missouri, Florida. Top brand affinities: Daytona International Speedway, Mohegan Sun, Dale Earnhardt, Kyle Busch, Texas Motor Speedway.

The average Kansas Speedway fan in United States is 39.9 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Florida. Top brand affinities include Daytona International Speedway, Mohegan Sun, Dale Earnhardt, with strongest over-indexing on Daytona International Speedway (22.26× the country average). Demographically, the Kansas Speedway audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Kansas Speedway fans

Demographic split for Kansas Speedway audience in United States
MetricValue
Female35.1%
Male64.9%
Average age39.9
Estimated audience size571,559

Audience persona

The typical Kansas Speedway fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Top regions in United States

Top regions ranked by reach for Kansas Speedway in United States
RegionReachAffinity
Kansas69,48615.43×
Missouri55,5006.02×
Florida14,0120.36×
Texas13,2060.27×
North Carolina12,7650.74×
Iowa12,3312.62×
Nebraska11,5174.02×
California10,4320.17×
Illinois8,9770.47×
New York8,7510.27×
Pennsylvania8,6910.45×
Ohio8,0460.46×
Oklahoma7,9041.25×
Minnesota7,3820.9×
Michigan6,9490.46×
Wisconsin6,4900.75×
Virginia6,4800.47×
Indiana6,3290.61×
Tennessee6,2690.55×
Colorado6,1770.69×
Georgia6,1450.35×
South Carolina5,2440.61×
Arkansas4,6240.98×
Arizona3,9730.34×
Alabama3,8330.48×
Kentucky3,7150.52×
New Jersey3,3560.23×
Washington2,7780.24×
South Dakota2,6632.02×
Massachusetts2,2580.2×
Maryland2,2140.23×
Louisiana2,0790.28×
Oregon2,0460.31×
Connecticut1,8760.33×
Mississippi1,8260.39×
West Virginia1,7310.65×
Nevada1,4350.26×
Maine1,2380.6×
North Dakota1,1250.96×
Utah1,0270.2×
Idaho1,0120.35×
New Hampshire9750.43×
New Mexico7800.27×
Montana7150.45×
Vermont6040.6×
Delaware6030.38×
Wyoming5240.62×
Rhode Island4760.26×
Alaska3230.26×
Hawaii2640.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas Speedway audience
BrandAffinityCategory
Daytona International Speedway22.26×Sports
Mohegan Sun27.3×Travel & Leisure
Dale Earnhardt23.48×Sports
Kyle Busch31.2×Sports
Texas Motor Speedway36.09×Sports
Daytona 50021.64×Sports
MSN3.27×News
National Auto Sport Association17.02×Sports
Speedway LLC6.63×Food & Beverages
Staples (Canada)3.92×Business & Career
Kia Sportage15×Cars & Mobility
Indianapolis Motor Speedway9.89×Sports
Auto Club Speedway29.21×Sports
Great Clips4.22×Beauty & Wellness
Mobile gambling12.64×Games
AutoZone2.61×Cars & Mobility
NASCAR4.08×Sports
Richard Petty17.47×Sports
Bellagio (resort)12.99×Travel & Leisure
Fox News Channel1.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Community OrientationOPEN1.33
Risk AppetiteTHRILL1.33
Career OrientationPOWER1.32
Need for SecurityCONSERVATISM1.28
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Kansas Speedway
CountryShare
United States80.3%
Denmark3.7%
Sweden3.2%

See Kansas Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Kansas Speedway have in United States?

Kansas Speedway has an estimated audience of 571,559 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Kansas Speedway fans?

35.1% of Kansas Speedway fans are female, 64.9% are male, with an average age of 39.9 years.

Which brands do Kansas Speedway fans like most?

Kansas Speedway fans show strongest brand affinity for Daytona International Speedway (22.26×), Mohegan Sun (27.3×), and Dale Earnhardt (23.48×) over the country average.

Where do Kansas Speedway fans live in United States?

Kansas Speedway fans in United States are most concentrated in Kansas (reach 69,486), Missouri (reach 55,500), and Florida (reach 14,012). These three regions account for the largest share of the active audience.

What other brands do Kansas Speedway fans also like?

Beyond Kansas Speedway itself, the audience over-indexes on Mohegan Sun (27.3×), Dale Earnhardt (23.48×), Kyle Busch (31.2×), and Texas Motor Speedway (36.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.