Kansas Speedway Audience in United States

Kansas Speedway logo

Kansas Speedway has an estimated audience of 571,559 people in United States. 35.1% are female, 64.9% are male, average age 39.9. Top regions: Kansas, Missouri, Florida. Top brand affinities: Keith Stanfield, Israel, The Devil's Rejects, MK, Waukesha County, Wisconsin.

The average Kansas Speedway fan in United States is 39.9 years old, more male, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Florida. Top brand affinities include Keith Stanfield, Israel, The Devil's Rejects, with strongest over-indexing on Keith Stanfield (17.47× the country average). Demographically, the Kansas Speedway audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Kansas Speedway fans

Demographic split for Kansas Speedway audience in United States
MetricValue
Female35.1%
Male64.9%
Average age39.9
Estimated audience size571,559

Audience persona

The typical Kansas Speedway fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Kansas Speedway in United States
RegionReachAffinity
Kansas69,48615.43×
Missouri55,5006.02×
Florida14,0120.36×
Texas13,2060.27×
North Carolina12,7650.74×
Iowa12,3312.62×
Nebraska11,5174.02×
California10,4320.17×
Illinois8,9770.47×
New York8,7510.27×
Pennsylvania8,6910.45×
Ohio8,0460.46×
Oklahoma7,9041.25×
Minnesota7,3820.9×
Michigan6,9490.46×
Wisconsin6,4900.75×
Virginia6,4800.47×
Indiana6,3290.61×
Tennessee6,2690.55×
Colorado6,1770.69×
Georgia6,1450.35×
South Carolina5,2440.61×
Arkansas4,6240.98×
Arizona3,9730.34×
Alabama3,8330.48×
Kentucky3,7150.52×
New Jersey3,3560.23×
Washington2,7780.24×
South Dakota2,6632.02×
Massachusetts2,2580.2×
Maryland2,2140.23×
Louisiana2,0790.28×
Oregon2,0460.31×
Connecticut1,8760.33×
Mississippi1,8260.39×
West Virginia1,7310.65×
Nevada1,4350.26×
Maine1,2380.6×
North Dakota1,1250.96×
Utah1,0270.2×
Idaho1,0120.35×
New Hampshire9750.43×
New Mexico7800.27×
Montana7150.45×
Vermont6040.6×
Delaware6030.38×
Wyoming5240.62×
Rhode Island4760.26×
Alaska3230.26×
Hawaii2640.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kansas Speedway audience
BrandAffinityCategory
Keith Stanfield17.47×Movies & TV
Israel4.04×Travel & Leisure
The Devil's Rejects17.85×Movies & TV
MK5.01×Music & Radio
Waukesha County, Wisconsin12.99×Travel & Leisure
Tezz6.95×Movies & TV
Minnesota1.64×Travel & Leisure
Elsword15×Games
Pillow1.75×Home & Garden
Goose (band)4.73×Pets & Animals
Unique Gifts1.66×Shopping
Noodle (Gorillaz)2.25×Music & Radio
Hog Hunting2.08×Sports
Jiménez Municipality, Chihuahua22.26×Travel & Leisure
N1 road (South Africa)2.36×Travel & Leisure
Layne Staley3.23×Music & Radio
Kidd Kraddick15.03×Music & Radio
Historic site2.15×Arts & Culture
Jeep Wagoneer2.85×Cars & Mobility
Birthday Gifts1.6×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kansas Speedway audience
TraitClusterScore
PatriotismCONSERVATISM1.75
Community OrientationOPEN1.33
Risk AppetiteTHRILL1.33
Career OrientationPOWER1.32
Need for SecurityCONSERVATISM1.28
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Kansas Speedway
CountryShare
United States80.3%
Denmark3.7%
Sweden3.2%

See Kansas Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Kansas Speedway have in United States?

Kansas Speedway has an estimated audience of 571,559 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Kansas Speedway fans?

35.1% of Kansas Speedway fans are female, 64.9% are male, with an average age of 39.9 years.

Which brands do Kansas Speedway fans like most?

Kansas Speedway fans show strongest brand affinity for Keith Stanfield (17.47×), Israel (4.04×), and The Devil's Rejects (17.85×) over the country average.

Where do Kansas Speedway fans live in United States?

Kansas Speedway fans in United States are most concentrated in Kansas (reach 69,486), Missouri (reach 55,500), and Florida (reach 14,012). These three regions account for the largest share of the active audience.

What other brands do Kansas Speedway fans also like?

Beyond Kansas Speedway itself, the audience over-indexes on Israel (4.04×), The Devil's Rejects (17.85×), MK (5.01×), and Waukesha County, Wisconsin (12.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.