Rascasse Audience Intelligence

Kansas Speedway Audience in United States

A data profile of the people who buy, follow and care about Kansas Speedway in United States — modelled from more than twelve digital signal sources. Kansas Speedway has an estimated audience of 571,559 people in United States.

#19among Racecourse in United States#3443among POI in United States#3249in Sports

The average Kansas Speedway fan in United States is 39.9 years old, more male, and lives primarily in Kansas.

The audience is concentrated in Kansas, Missouri, Florida.

Top brand affinities include Kyle Busch, Daytona International Speedway, Auto Club Speedway, with strongest over-indexing on Kyle Busch (26.98× the country average).

Demographically, the Kansas Speedway audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kansas Speedway fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kansas Speedway profile in United States.

Audience size
572K
in United States
Gender
35.1%♀
64.9% male
Age
39.9
average years
Country rank
#33822
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kansas Speedway fans

35.1% are female, 64.9% are male, average age 39.9.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Kansas Speedway audience in United States
MetricValue
Female35.1%
Male64.9%
Average age39.9
Estimated audience size571,559
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Kansas Speedway audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3917%
40-4922%
50+24%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Kansas Speedway audience comes from United States.

Worldwide audience distribution share by country for Kansas Speedway
CountryShare
United States80.3%
Denmark3.7%
Sweden3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kansas Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Kansas Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~80K17.76×
02Missouri~60K6.28×
03Nebraska~10K3.37×
04Iowa~10K2.22×
05South Dakota~2K1.67×
06Oklahoma~7K1.07×
07North Dakota~1K0.91×
08Arkansas~4K0.88×
09Hawaii~2K0.83×
10Washington, District of Columbia~1K0.78×
11Minnesota~6K0.76×
12Alaska<1K0.74×
13Vermont<1K0.74×
14Colorado~6K0.71×
15West Virginia~2K0.68×
16Montana~1K0.66×
17Maine~1K0.65×
18Wisconsin~6K0.64×
19Rhode Island~1K0.63×
20Delaware<1K0.62×
21Alabama~5K0.61×
22North Carolina~10K0.60×
23Utah~3K0.59×
24New Hampshire~1K0.59×
25Idaho~2K0.56×
26South Carolina~5K0.54×
27Mississippi~3K0.54×
28Indiana~6K0.53×
29New Mexico~2K0.53×
30Kentucky~4K0.51×
31Tennessee~6K0.49×
32Arizona~5K0.47×
33Louisiana~3K0.43×
34Connecticut~2K0.43×
35Illinois~8K0.42×
36Michigan~6K0.42×
37Virginia~6K0.42×
38Washington~5K0.42×
39Nevada~2K0.42×
40Oregon~3K0.41×
41Ohio~7K0.40×
42Pennsylvania~8K0.39×
43Georgia~6K0.34×
44Maryland~3K0.34×
45Florida~10K0.32×
46Massachusetts~3K0.31×
47New Jersey~4K0.29×
48New York~8K0.26×
49Texas~10K0.25×
50California~10K0.17×
Fig. 06

Affinity by region

Affinity by region — Kansas Speedway, United States
0.17×1.00×17.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kansas Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kansas Speedway audience
#·InterestCategoryAffinity×
01Auto Club SpeedwaySports74.30×
02Richard PettySports48.76×
03Texas Motor SpeedwaySports35.75×
04Kyle BuschSports26.98×
05Daytona International SpeedwaySports22.19×
06Dale EarnhardtSports19.38×
07Sporting Kansas CitySports18.34×
08Mohegan SunTravel & Leisure17.97×
09Joe Gibbs RacingSports17.31×
10Daytona 500Sports17.28×
11Bellagio (resort)Travel & Leisure11.96×
12Indianapolis Motor SpeedwaySports10.06×
13World SeriesSports5.20×
14Speedway LLCFood & Beverages5.00×
15NASCARSports4.99×
16Racing gamesGames3.88×
17FedExBusiness & Career3.69×
18Discount TireShopping3.56×
19Lawn mowerHome & Garden3.53×
20Solar energyHome & Garden2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kansas Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kansas Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
Career OrientationPOWER1.63×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kansas Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
Luxury OrientationPREMIUM0.57×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kansas Speedway have in United States?

Kansas Speedway has an estimated audience of 571,559 people in United States, concentrated in Kansas and Missouri.

02

What is the gender split and age of Kansas Speedway fans?

35.1% of Kansas Speedway fans are female, 64.9% are male, with an average age of 39.9 years.

03

Which brands do Kansas Speedway fans like most?

Kansas Speedway fans show strongest brand affinity for Kyle Busch (26.98×), Daytona International Speedway (22.19×), and Auto Club Speedway (74.3×) over the country average.

04

Where do Kansas Speedway fans live in United States?

Kansas Speedway fans in United States are most concentrated in Kansas (reach ~80K), Missouri (reach ~60K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Kansas Speedway fans also like?

Beyond Kansas Speedway itself, the audience over-indexes on Daytona International Speedway (22.19×), Auto Club Speedway (74.3×), Richard Petty (48.76×), and Texas Motor Speedway (35.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kansas Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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