Joe Gibbs Racing Audience in United States

Joe Gibbs Racing logo

Joe Gibbs Racing has an estimated audience of 950,469 people in United States. 18.1% are female, 81.9% are male, average age 44.2. Top regions: North Carolina, Florida, Virginia. Top brand affinities: Denny Hamlin, Wood Brothers Racing, Martinsville Speedway, Talladega Superspeedway, Matt Kenseth.

The average Joe Gibbs Racing fan in United States is 44.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Virginia. Top brand affinities include Denny Hamlin, Wood Brothers Racing, Martinsville Speedway, with strongest over-indexing on Denny Hamlin (71.19× the country average). Demographically, the Joe Gibbs Racing audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Motorsport

Demographics of Joe Gibbs Racing fans

Demographic split for Joe Gibbs Racing audience in United States
MetricValue
Female18.1%
Male81.9%
Average age44.2
Estimated audience size950,469

Audience persona

The typical Joe Gibbs Racing fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Denny Hamlin.

Top regions in United States

Top regions ranked by reach for Joe Gibbs Racing in United States
RegionReachAffinity
North Carolina120,6974.22×
Florida62,2010.97×
Virginia45,4011.96×
California42,1250.4×
Texas41,4680.51×
Pennsylvania36,5261.14×
Georgia33,0541.13×
Ohio32,9581.13×
New York32,8310.62×
Indiana31,1311.79×
Tennessee29,8961.57×
South Carolina27,4501.92×
Illinois24,9080.79×
Michigan23,3080.94×
Wisconsin17,8541.25×
Arizona16,1860.83×
Kentucky14,9511.25×
Maryland14,8880.91×
Missouri14,4360.94×
New Jersey14,0150.58×
Iowa12,9961.66×
Alabama12,4600.94×
Oklahoma11,5361.09×
Minnesota11,4820.84×
Colorado10,0770.67×
Massachusetts9,8890.53×
Washington9,3150.49×
West Virginia8,8392×
Connecticut8,3020.87×
Louisiana7,1920.59×
Kansas7,0230.94×
Arkansas6,7700.86×
Nevada6,4850.71×
Oregon6,1580.57×
Mississippi5,8910.75×
Nebraska4,9521.04×
New Hampshire4,4841.2×
Maine4,1431.22×
Utah3,5450.42×
Idaho3,3500.7×
Delaware3,0531.16×
New Mexico2,8190.59×
South Dakota2,0880.95×
Rhode Island1,9350.64×
Vermont1,8731.12×
Montana1,8470.7×
Hawaii1,7710.43×
North Dakota1,6780.86×
Washington, District of Columbia1,2910.45×
Wyoming1,1860.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Gibbs Racing audience
BrandAffinityCategory
Denny Hamlin71.19×Sports
Wood Brothers Racing162.45×Sports
Martinsville Speedway97.74×
Talladega Superspeedway65.85×Sports
Matt Kenseth128.94×Sports
Kasey Kahne119.98×Sports
Hendrick Motorsports42.25×Sports
Kyle Busch39.21×Sports
Kyle Larson33.33×Sports
Ryan Blaney75.76×Sports
JR Motorsports36.47×Sports
Martin Truex, Jr.110.05×Sports
Clint Bowyer132.8×Sports
Richmond International Raceway95.12×
Chip Ganassi Racing55.93×Sports
Team Penske38.27×Sports
Sport Clips14.54×Beauty & Wellness
Race track18.51×Sports
Richard Petty31.35×Sports
Kurt Busch72.88×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Gibbs Racing audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Need for SecurityCONSERVATISM1.28
Risk AppetiteTHRILL1.22
Convenience OrientationPREMIUM1.22
DIY MentalityTHRILL1.21
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Joe Gibbs Racing
CountryShare
United States85.1%
Canada3.9%
United Kingdom2.2%

See Joe Gibbs Racing audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Joe Gibbs Racing have in United States?

Joe Gibbs Racing has an estimated audience of 950,469 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Joe Gibbs Racing fans?

18.1% of Joe Gibbs Racing fans are female, 81.9% are male, with an average age of 44.2 years.

Which brands do Joe Gibbs Racing fans like most?

Joe Gibbs Racing fans show strongest brand affinity for Denny Hamlin (71.19×), Wood Brothers Racing (162.45×), and Martinsville Speedway (97.74×) over the country average.

Where do Joe Gibbs Racing fans live in United States?

Joe Gibbs Racing fans in United States are most concentrated in North Carolina (reach 120,697), Florida (reach 62,201), and Virginia (reach 45,401). These three regions account for the largest share of the active audience.

What other brands do Joe Gibbs Racing fans also like?

Beyond Joe Gibbs Racing itself, the audience over-indexes on Wood Brothers Racing (162.45×), Martinsville Speedway (97.74×), Talladega Superspeedway (65.85×), and Matt Kenseth (128.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Gibbs Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.