Rascasse Audience Intelligence

Joe Gibbs Racing Audience in United States

A data profile of the people who buy, follow and care about Joe Gibbs Racing in United States — modelled from more than twelve digital signal sources. Joe Gibbs Racing has an estimated audience of 951,506 people in United States.

#48among Motorsport in United States#371among Team in United States#2272in Sports

The average Joe Gibbs Racing fan in United States is 44.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, California.

Top brand affinities include Kyle Busch, Denny Hamlin, Kurt Busch, with strongest over-indexing on Kyle Busch (39.21× the country average).

Demographically, the Joe Gibbs Racing audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Gibbs Racing fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Gibbs Racing profile in United States.

Audience size
952K
in United States
Gender
18.1%♀
81.9% male
Age
44.2
average years
Country rank
#24473
Team in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Gibbs Racing fans

18.1% are female, 81.9% are male, average age 44.2.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Joe Gibbs Racing audience in United States
MetricValue
Female18.1%
Male81.9%
Average age44.2
Estimated audience size951,506
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Joe Gibbs Racing audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Joe Gibbs Racing audience comes from United States.

Worldwide audience distribution share by country for Joe Gibbs Racing
CountryShare
United States85.0%
Canada3.9%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Gibbs Racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Gibbs Racing fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K4.67×
02West Virginia~9K1.98×
03South Carolina~30K1.92×
04Virginia~40K1.76×
05Iowa~10K1.60×
06Indiana~30K1.59×
07Tennessee~30K1.53×
08Kentucky~10K1.25×
09Maine~4K1.23×
10Delaware~3K1.15×
11New Hampshire~4K1.14×
12Vermont~2K1.14×
13Pennsylvania~40K1.13×
14Wisconsin~20K1.12×
15Ohio~30K1.07×
16South Dakota~2K1.07×
17Alabama~10K1.06×
18Georgia~30K1.03×
19Oklahoma~10K1.03×
20Nebraska~5K1.03×
21Missouri~10K0.97×
22Kansas~7K0.97×
23North Dakota~2K0.93×
24Florida~60K0.92×
25Arkansas~7K0.92×
26Michigan~20K0.90×
27Maryland~10K0.88×
28Mississippi~7K0.88×
29Montana~2K0.87×
30Connecticut~8K0.85×
31Arizona~20K0.84×
32Idaho~4K0.83×
33Minnesota~10K0.82×
34Alaska~2K0.82×
35Rhode Island~2K0.78×
36Illinois~20K0.75×
37New Mexico~4K0.74×
38Nevada~7K0.73×
39Hawaii~3K0.70×
40Washington, District of Columbia~2K0.67×
41Oregon~7K0.65×
42Colorado~10K0.64×
43Louisiana~8K0.64×
44Utah~5K0.59×
45New York~30K0.57×
46New Jersey~10K0.57×
47Massachusetts~10K0.55×
48Washington~10K0.52×
49Texas~40K0.48×
50California~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Joe Gibbs Racing, United States
0.41×1.00×4.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Gibbs Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Gibbs Racing audience
#·InterestCategoryAffinity×
01Wood Brothers RacingSports162.45×
02Clint BowyerSports132.80×
03Matt KensethSports128.94×
04Kasey KahneSports119.98×
05Martin Truex, Jr.Sports110.05×
06Martinsville SpeedwayBrand97.74×
07Richmond International RacewayPOI95.12×
08Ryan BlaneySports75.76×
09Kyle Busch MotorsportsSports74.37×
10Kurt BuschSports72.88×
11Denny HamlinSports71.19×
12Talladega SuperspeedwaySports65.85×
13Chip Ganassi RacingSports55.93×
14Hendrick MotorsportsSports42.25×
15Kyle BuschSports39.21×
16Team PenskeSports38.27×
17JR MotorsportsSports36.47×
18Kyle LarsonSports33.33×
19Race trackSports18.51×
20Sport ClipsBeauty & Wellness14.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Gibbs Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Gibbs Racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.97×
Need for SecurityCONSERVATISM1.50×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Gibbs Racing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.76×
MindfulnessBALANCE0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Gibbs Racing have in United States?

Joe Gibbs Racing has an estimated audience of 951,506 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Joe Gibbs Racing fans?

18.1% of Joe Gibbs Racing fans are female, 81.9% are male, with an average age of 44.2 years.

03

Which brands do Joe Gibbs Racing fans like most?

Joe Gibbs Racing fans show strongest brand affinity for Kyle Busch (39.21×), Denny Hamlin (71.19×), and Kurt Busch (72.88×) over the country average.

04

Where do Joe Gibbs Racing fans live in United States?

Joe Gibbs Racing fans in United States are most concentrated in North Carolina (reach ~100K), Florida (reach ~60K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Gibbs Racing fans also like?

Beyond Joe Gibbs Racing itself, the audience over-indexes on Denny Hamlin (71.19×), Kurt Busch (72.88×), Wood Brothers Racing (162.45×), and Martinsville Speedway (97.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Gibbs Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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