Rascasse Audience Intelligence

Ryan Blaney Audience in United States

A data profile of the people who buy, follow and care about Ryan Blaney in United States — modelled from more than twelve digital signal sources. Ryan Blaney has an estimated audience of 366,552 people in United States.

#100among Motorsport in United States#540among Event in United States#4331in Sports

The average Ryan Blaney fan in United States is 42.8 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Ohio.

Top brand affinities include Kyle Busch, Dial (soap), Daytona International Speedway, with strongest over-indexing on Kyle Busch (43.06× the country average).

Demographically, the Ryan Blaney audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryan Blaney fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryan Blaney profile in United States.

Audience size
367K
in United States
Gender
20.8%♀
79.2% male
Age
42.8
average years
Country rank
#43536
Event in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryan Blaney fans

20.8% are female, 79.2% are male, average age 42.8.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Ryan Blaney audience in United States
MetricValue
Female20.8%
Male79.2%
Average age42.8
Estimated audience size366,552
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Ryan Blaney audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4922%
50+30%
Fig. 04

Worldwide distribution

80.6%

of the worldwide Ryan Blaney audience comes from United States.

Worldwide audience distribution share by country for Ryan Blaney
CountryShare
United States80.6%
Canada7.5%
Italy2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryan Blaney audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryan Blaney fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~30K2.40×
02Iowa~7K2.26×
03West Virginia~3K2.05×
04Ohio~20K1.73×
05South Carolina~9K1.67×
06Pennsylvania~20K1.57×
07Virginia~10K1.57×
08Tennessee~10K1.55×
09Indiana~10K1.45×
10Alabama~7K1.38×
11North Dakota~1K1.36×
12South Dakota~1K1.34×
13Wisconsin~7K1.30×
14New Hampshire~2K1.30×
15Kentucky~6K1.26×
16Maine~2K1.26×
17Delaware~1K1.17×
18Vermont<1K1.14×
19Nebraska~2K1.09×
20Georgia~10K1.01×
21Michigan~10K1.00×
22Kansas~3K0.98×
23Missouri~6K0.95×
24Minnesota~5K0.94×
25Arizona~7K0.91×
26Florida~20K0.89×
27Mississippi~3K0.89×
28Alaska<1K0.88×
29Arkansas~3K0.85×
30Montana<1K0.84×
31Connecticut~3K0.82×
32Illinois~9K0.75×
33Idaho~1K0.71×
34Oklahoma~3K0.69×
35Hawaii~1K0.69×
36Rhode Island<1K0.67×
37Nevada~2K0.66×
38New York~10K0.61×
39Maryland~4K0.61×
40Louisiana~3K0.61×
41Colorado~3K0.57×
42New Mexico~1K0.57×
43New Jersey~5K0.55×
44Massachusetts~4K0.53×
45Oregon~2K0.52×
46Utah~2K0.52×
47Washington, District of Columbia<1K0.52×
48Washington~3K0.47×
49Texas~10K0.43×
50California~10K0.34×
Fig. 06

Affinity by region

Affinity by region — Ryan Blaney, United States
0.34×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryan Blaney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryan Blaney audience
#·InterestCategoryAffinity×
01Dial (soap)Beauty & Wellness214.48×
02Joe Gibbs RacingSports75.76×
03Kyle BuschSports43.06×
04Richard PettySports39.42×
05SpeedwayCars & Mobility35.75×
06Daytona International SpeedwaySports31.96×
07Dale EarnhardtSports25.80×
08Goodyear Tire and Rubber CompanyCars & Mobility23.57×
09Danica PatrickSports18.57×
10Max VerstappenSports18.36×
11Indianapolis 500Sports15.77×
12ExxonMobilCars & Mobility14.14×
13Indianapolis Motor SpeedwaySports11.14×
14FedExBusiness & Career8.13×
15Discount TireShopping7.85×
16NASCARSports6.07×
17Sustainable energyHome & Garden5.87×
18Renewable energyBusiness & Career4.76×
19Solar energyHome & Garden4.58×
20Mortgage loansBusiness & Career3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryan Blaney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryan Blaney audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Convenience OrientationPREMIUM2.19×
Family OrientationCONSERVATISM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryan Blaney audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.60×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryan Blaney have in United States?

Ryan Blaney has an estimated audience of 366,552 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Ryan Blaney fans?

20.8% of Ryan Blaney fans are female, 79.2% are male, with an average age of 42.8 years.

03

Which brands do Ryan Blaney fans like most?

Ryan Blaney fans show strongest brand affinity for Kyle Busch (43.06×), Dial (soap) (214.48×), and Daytona International Speedway (31.96×) over the country average.

04

Where do Ryan Blaney fans live in United States?

Ryan Blaney fans in United States are most concentrated in North Carolina (reach ~30K), Florida (reach ~20K), and Ohio (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ryan Blaney fans also like?

Beyond Ryan Blaney itself, the audience over-indexes on Dial (soap) (214.48×), Daytona International Speedway (31.96×), Joe Gibbs Racing (75.76×), and FedEx (8.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ryan Blaney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Blaney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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