Ryan Blaney Audience in United States

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Ryan Blaney has an estimated audience of 365,085 people in United States. 20.8% are female, 79.2% are male, average age 42.8. Top regions: North Carolina, Florida, Pennsylvania. Top brand affinities: Daytona International Speedway, Speedway, Autism Awareness, Kyle Busch, Diabetes mellitus awareness.

The average Ryan Blaney fan in United States is 42.8 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Pennsylvania. Top brand affinities include Daytona International Speedway, Speedway, Autism Awareness, with strongest over-indexing on Daytona International Speedway (30.58× the country average). Demographically, the Ryan Blaney audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Ryan Blaney fans

Demographic split for Ryan Blaney audience in United States
MetricValue
Female20.8%
Male79.2%
Average age42.8
Estimated audience size365,085

Audience persona

The typical Ryan Blaney fan in United States is more male, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Top regions in United States

Top regions ranked by reach for Ryan Blaney in United States
RegionReachAffinity
North Carolina27,1212.47×
Florida23,1040.93×
Pennsylvania21,4001.74×
Ohio21,2961.89×
Virginia14,5311.63×
Texas14,4390.46×
California13,5360.34×
New York12,8240.63×
Georgia12,1241.08×
Tennessee11,2071.53×
Illinois9,9660.82×
Michigan9,8931.04×
Indiana9,7411.46×
South Carolina9,1491.67×
Iowa8,1582.71×
Wisconsin7,2021.31×
Alabama7,0371.38×
Arizona6,5360.88×
Missouri5,6640.96×
Kentucky5,5801.22×
New Jersey5,4770.59×
Minnesota5,2931.01×
Massachusetts3,7210.52×
Maryland3,6750.59×
Colorado3,4810.6×
West Virginia3,2491.91×
Washington3,2270.44×
Connecticut3,0340.83×
Kansas2,9011.01×
Louisiana2,7560.59×
Oklahoma2,7380.68×
Mississippi2,4670.82×
Nevada2,3660.67×
Arkansas2,3130.77×
Nebraska2,1341.17×
Oregon1,9830.47×
Maine1,5981.22×
Utah1,4080.43×
New Hampshire1,3810.96×
South Dakota1,2071.43×
Delaware1,2011.19×
Idaho1,1990.65×
North Dakota1,0901.45×
New Mexico7870.43×
Montana7360.73×
Vermont6751.05×
Rhode Island5960.51×
Alaska5810.74×
Wyoming4450.82×
Washington, District of Columbia4190.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ryan Blaney audience
BrandAffinityCategory
Daytona International Speedway30.58×Sports
Speedway112.2×Cars & Mobility
Autism Awareness19.03×Health
Kyle Busch47.49×Sports
Diabetes mellitus awareness12.48×Health
Dale Earnhardt29.82×Sports
Max Verstappen18.85×Sports
Bachelor of Business Administration54.3×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Richard Petty37.23×Sports
Discount Tire7.27×Shopping
Income tax13.19×Business & Career
Dial (soap)56.2×Beauty & Wellness
Danica Patrick19.92×Sports
Lewis Hamilton11.52×Sports
Indianapolis Motor Speedway10.86×Sports
Michael Schumacher20.44×Sports
Diesel engine6.52×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ryan Blaney audience
TraitClusterScore
PatriotismCONSERVATISM1.84
Family OrientationCONSERVATISM1.5
Risk AppetiteTHRILL1.42
Need for SecurityCONSERVATISM1.31
Luxury OrientationPREMIUM1.26
Convenience OrientationPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Ryan Blaney
CountryShare
United States80.7%
Canada7.4%
Italy2.9%

See Ryan Blaney audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Ryan Blaney have in United States?

Ryan Blaney has an estimated audience of 365,085 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Ryan Blaney fans?

20.8% of Ryan Blaney fans are female, 79.2% are male, with an average age of 42.8 years.

Which brands do Ryan Blaney fans like most?

Ryan Blaney fans show strongest brand affinity for Daytona International Speedway (30.58×), Speedway (112.2×), and Autism Awareness (19.03×) over the country average.

Where do Ryan Blaney fans live in United States?

Ryan Blaney fans in United States are most concentrated in North Carolina (reach 27,121), Florida (reach 23,104), and Pennsylvania (reach 21,400). These three regions account for the largest share of the active audience.

What other brands do Ryan Blaney fans also like?

Beyond Ryan Blaney itself, the audience over-indexes on Speedway (112.2×), Autism Awareness (19.03×), Kyle Busch (47.49×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Blaney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.