Richard Petty Audience in United States

Richard Petty logo

Richard Petty has an estimated audience of 1,271,532 people in United States. 14.4% are female, 85.6% are male, average age 45.9. Top regions: North Carolina, Florida, Texas. Top brand affinities: Kyle Larson, Homestead-Miami Speedway, Chicagoland Speedway, Danica Patrick, Chip Ganassi Racing.

The average Richard Petty fan in United States is 45.9 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Texas. Top brand affinities include Kyle Larson, Homestead-Miami Speedway, Chicagoland Speedway, with strongest over-indexing on Kyle Larson (83.54× the country average). Demographically, the Richard Petty audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Richard Petty fans

Demographic split for Richard Petty audience in United States
MetricValue
Female14.4%
Male85.6%
Average age45.9
Estimated audience size1,271,532

Audience persona

The typical Richard Petty fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Larson.

Top regions in United States

Top regions ranked by reach for Richard Petty in United States
RegionReachAffinity
North Carolina116,8993.06×
Florida84,3530.98×
Texas67,2240.61×
California60,3710.43×
Georgia48,1991.23×
Tennessee47,8801.88×
Ohio44,0191.12×
Pennsylvania43,8101.02×
Virginia43,5501.41×
Alabama39,6802.23×
New York36,0220.51×
South Carolina35,0641.83×
Michigan34,9821.05×
Arizona33,2471.28×
Illinois32,2940.76×
Indiana32,0041.38×
Kentucky23,6151.48×
Missouri22,8341.11×
Wisconsin18,8960.99×
New Jersey16,0910.5×
Minnesota15,4780.85×
Oklahoma14,6591.04×
Maryland14,5200.66×
Washington14,4730.57×
Colorado13,4730.67×
Iowa13,4571.28×
Massachusetts13,0300.52×
Louisiana12,3250.75×
Arkansas12,0011.15×
Mississippi10,9241.04×
West Virginia10,6841.8×
Kansas9,7470.97×
Oregon9,5810.66×
Connecticut8,6660.68×
Nevada8,2080.67×
Utah6,3800.56×
Nebraska6,3801×
New Hampshire4,9500.99×
Idaho4,9400.77×
Maine4,5210.99×
New Mexico3,8480.6×
Delaware3,3850.96×
Montana3,1910.9×
South Dakota2,9240.99×
Alaska2,5960.95×
North Dakota2,4810.95×
Rhode Island2,3020.57×
Vermont1,9790.89×
Washington, District of Columbia1,8270.48×
Hawaii1,6760.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Richard Petty audience
BrandAffinityCategory
Kyle Larson83.54×Sports
Homestead-Miami Speedway62.85×Sports
Chicagoland Speedway77.77×Sports
Danica Patrick39.79×Sports
Chip Ganassi Racing87.77×Sports
Denny Hamlin38.49×Sports
Brad Keselowski78.89×Sports
Kimi Antonelli42.37×Sports
Charlotte Motor Speedway50.25×Sports
Joey Logano49.35×Sports
Dale Earnhardt26.65×Sports
Daytona International Speedway18.6×Sports
NASCAR Hall of Fame66.72×Sports
Darlington Raceway75.01×Sports
Matt Kenseth108.6×Sports
New Hampshire Motor Speedway57.33×Sports
Bristol Motor Speedway42.45×Sports
Michigan International Speedway50.94×Sports
Chase Elliott32.8×Sports
Hendrick Motorsports36.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Richard Petty audience
TraitClusterScore
PatriotismCONSERVATISM3.83
Risk AppetiteTHRILL1.82
Need for SecurityCONSERVATISM1.58
Convenience OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.43
Career OrientationPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Richard Petty
CountryShare
United States82.7%
Canada4.3%
Australia1.7%

See Richard Petty audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Richard Petty have in United States?

Richard Petty has an estimated audience of 1,271,532 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Richard Petty fans?

14.4% of Richard Petty fans are female, 85.6% are male, with an average age of 45.9 years.

Which brands do Richard Petty fans like most?

Richard Petty fans show strongest brand affinity for Kyle Larson (83.54×), Homestead-Miami Speedway (62.85×), and Chicagoland Speedway (77.77×) over the country average.

Where do Richard Petty fans live in United States?

Richard Petty fans in United States are most concentrated in North Carolina (reach 116,899), Florida (reach 84,353), and Texas (reach 67,224). These three regions account for the largest share of the active audience.

What other brands do Richard Petty fans also like?

Beyond Richard Petty itself, the audience over-indexes on Homestead-Miami Speedway (62.85×), Chicagoland Speedway (77.77×), Danica Patrick (39.79×), and Chip Ganassi Racing (87.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Petty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.