Rascasse Audience Intelligence

Richard Petty Audience in United States

A data profile of the people who buy, follow and care about Richard Petty in United States — modelled from more than twelve digital signal sources. Richard Petty has an estimated audience of 1,218,289 people in United States.

#37among Motorsport in United States#4388among Person in United States#1894in Sports

The average Richard Petty fan in United States is 45.9 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Texas.

Top brand affinities include Kyle Busch, Kyle Larson, Homestead-Miami Speedway, with strongest over-indexing on Kyle Busch (35.3× the country average).

Demographically, the Richard Petty audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Richard Petty fan in United States is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Richard Petty profile in United States.

Audience size
1.2M
in United States
Gender
14.4%♀
85.6% male
Age
45.9
average years
Country rank
#20652
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Richard Petty fans

14.4% are female, 85.6% are male, average age 45.9.

Fig. 02

Gender split

14.4%
Female
85.6%
Male
Demographic split for Richard Petty audience in United States
MetricValue
Female14.4%
Male85.6%
Average age45.9
Estimated audience size1,218,289
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Richard Petty audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3915%
40-4923%
50+40%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Richard Petty audience comes from United States.

Worldwide audience distribution share by country for Richard Petty
CountryShare
United States82.0%
Canada4.6%
Australia1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Richard Petty audience in United States is strongest.

Fig. 05

Top regions by affinity

Richard Petty fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~100K2.96×
02Alabama~30K1.94×
03Tennessee~50K1.90×
04West Virginia~10K1.87×
05South Carolina~40K1.86×
06Kentucky~20K1.51×
07Virginia~40K1.37×
08Indiana~30K1.37×
09Iowa~10K1.26×
10Georgia~50K1.21×
11Ohio~50K1.16×
12Mississippi~10K1.16×
13Arkansas~10K1.15×
14Missouri~20K1.09×
15Oklahoma~20K1.07×
16Maine~5K1.05×
17Arizona~30K1.04×
18North Dakota~3K1.04×
19Pennsylvania~40K1.03×
20Kansas~10K1.03×
21South Dakota~3K1.03×
22Michigan~30K1.01×
23Delaware~4K1.01×
24Wisconsin~20K1.00×
25Nebraska~6K0.98×
26New Hampshire~5K0.97×
27Montana~3K0.97×
28Vermont~2K0.95×
29Florida~80K0.93×
30Alaska~2K0.91×
31Idaho~5K0.86×
32Minnesota~20K0.84×
33Louisiana~10K0.76×
34Illinois~30K0.72×
35Connecticut~9K0.70×
36New Mexico~4K0.69×
37Maryland~10K0.68×
38Nevada~8K0.68×
39Rhode Island~3K0.68×
40Oregon~10K0.67×
41Colorado~10K0.66×
42Utah~7K0.62×
43Texas~70K0.60×
44Washington~10K0.57×
45Washington, District of Columbia~2K0.57×
46Massachusetts~10K0.54×
47New York~40K0.51×
48New Jersey~20K0.51×
49Hawaii~3K0.50×
50California~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Richard Petty, United States
0.45×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Richard Petty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Richard Petty audience
#·InterestCategoryAffinity×
01Matt KensethSports108.60×
02Chip Ganassi RacingSports87.77×
03Kyle LarsonSports83.54×
04Brad KeselowskiSports78.89×
05Chicagoland SpeedwaySports77.77×
06Darlington RacewaySports75.01×
07NASCAR Hall of FameSports66.72×
08Kurt BuschSports62.96×
09Homestead-Miami SpeedwaySports62.85×
10New Hampshire Motor SpeedwaySports57.33×
11Michigan International SpeedwaySports50.94×
12Charlotte Motor SpeedwaySports50.25×
13Joey LoganoSports49.35×
14Bristol Motor SpeedwaySports42.45×
15Kimi AntonelliSports42.37×
16Danica PatrickSports39.79×
17Denny HamlinSports38.49×
18Kyle BuschSports35.30×
19Dale EarnhardtSports26.65×
20Daytona International SpeedwaySports18.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Richard Petty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Richard Petty audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.02×
Need for SecurityCONSERVATISM1.40×
Risk AppetiteTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Richard Petty audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.84×
IndulgenceJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Richard Petty have in United States?

Richard Petty has an estimated audience of 1,218,289 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Richard Petty fans?

14.4% of Richard Petty fans are female, 85.6% are male, with an average age of 45.9 years.

03

Which brands do Richard Petty fans like most?

Richard Petty fans show strongest brand affinity for Kyle Busch (35.3×), Kyle Larson (83.54×), and Homestead-Miami Speedway (62.85×) over the country average.

04

Where do Richard Petty fans live in United States?

Richard Petty fans in United States are most concentrated in North Carolina (reach ~100K), Florida (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Richard Petty fans also like?

Beyond Richard Petty itself, the audience over-indexes on Kyle Larson (83.54×), Homestead-Miami Speedway (62.85×), Kurt Busch (62.96×), and Chicagoland Speedway (77.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Richard Petty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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