Bristol Motor Speedway Audience in United States

Bristol Motor Speedway logo

Bristol Motor Speedway has an estimated audience of 1,189,025 people in United States. 28.9% are female, 71.1% are male, average age 43.4. Top regions: Tennessee, North Carolina, Virginia. Top brand affinities: Daytona International Speedway, Dale Earnhardt, Richard Petty, Kyle Busch, Kia Sportage.

The average Bristol Motor Speedway fan in United States is 43.4 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Virginia. Top brand affinities include Daytona International Speedway, Dale Earnhardt, Richard Petty, with strongest over-indexing on Daytona International Speedway (23.38× the country average). Demographically, the Bristol Motor Speedway audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Bristol Motor Speedway fans

Demographic split for Bristol Motor Speedway audience in United States
MetricValue
Female28.9%
Male71.1%
Average age43.4
Estimated audience size1,189,025

Audience persona

The typical Bristol Motor Speedway fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Daytona International Speedway.

Top regions in United States

Top regions ranked by reach for Bristol Motor Speedway in United States
RegionReachAffinity
Tennessee262,25111×
North Carolina97,8722.74×
Virginia81,0422.8×
Ohio58,6911.6×
Georgia49,6671.36×
Kentucky43,6252.93×
Florida40,4260.5×
Indiana33,0781.52×
Pennsylvania32,8460.82×
South Carolina32,3141.81×
New York31,2280.47×
Texas30,6500.3×
California26,7540.2×
Alabama22,6821.37×
Illinois22,5860.57×
Michigan21,5770.69×
West Virginia21,4013.87×
Wisconsin12,6430.71×
Arizona12,5190.52×
Missouri12,0420.63×
New Jersey11,9570.4×
Massachusetts10,1730.43×
Maryland9,8380.48×
Minnesota8,2140.48×
Iowa7,4400.76×
Louisiana7,3660.48×
Connecticut7,1740.6×
Mississippi7,0210.72×
Colorado6,9770.37×
Washington6,8210.29×
Arkansas6,7130.69×
Oklahoma5,7840.44×
Kansas4,7240.5×
Oregon3,7390.27×
Nevada3,5620.31×
Nebraska3,2370.54×
New Hampshire3,2060.68×
Maine3,1900.75×
Utah3,0860.29×
Idaho2,2230.37×
Washington, District of Columbia1,8570.52×
Delaware1,7720.54×
Rhode Island1,6440.43×
New Mexico1,5290.26×
Vermont1,4910.71×
North Dakota1,4760.6×
Montana1,3260.4×
South Dakota1,2230.44×
Alaska8810.35×
Wyoming6490.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bristol Motor Speedway audience
BrandAffinityCategory
Daytona International Speedway23.38×Sports
Dale Earnhardt26.92×Sports
Richard Petty37.23×Sports
Kyle Busch31.23×Sports
Kia Sportage23.44×Cars & Mobility
Texas Motor Speedway35.08×Sports
Indianapolis Motor Speedway15.67×Sports
Danica Patrick22.08×Sports
Lewis Hamilton12.37×Sports
National Auto Sport Association18.12×Sports
AutoZone3.11×Cars & Mobility
MSN2.97×News
Staples (Canada)3.76×Business & Career
Auto Club Speedway28.64×Sports
NASCAR4.3×Sports
Honda HR-V15.63×Cars & Mobility
Chuck Norris3.72×Movies & TV
Advance Auto Parts3.74×Cars & Mobility
Indianapolis 50011.81×Sports
Speedway LLC5.08×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bristol Motor Speedway audience
TraitClusterScore
Need for SecurityCONSERVATISM1.32
ExtroversionTHRILL1.27
PatriotismCONSERVATISM1.23
Convenience OrientationPREMIUM1.2
Risk AppetiteTHRILL1.19
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Bristol Motor Speedway
CountryShare
United States77.9%
Indonesia6.7%
Canada3.7%

See Bristol Motor Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Bristol Motor Speedway have in United States?

Bristol Motor Speedway has an estimated audience of 1,189,025 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Bristol Motor Speedway fans?

28.9% of Bristol Motor Speedway fans are female, 71.1% are male, with an average age of 43.4 years.

Which brands do Bristol Motor Speedway fans like most?

Bristol Motor Speedway fans show strongest brand affinity for Daytona International Speedway (23.38×), Dale Earnhardt (26.92×), and Richard Petty (37.23×) over the country average.

Where do Bristol Motor Speedway fans live in United States?

Bristol Motor Speedway fans in United States are most concentrated in Tennessee (reach 262,251), North Carolina (reach 97,872), and Virginia (reach 81,042). These three regions account for the largest share of the active audience.

What other brands do Bristol Motor Speedway fans also like?

Beyond Bristol Motor Speedway itself, the audience over-indexes on Dale Earnhardt (26.92×), Richard Petty (37.23×), Kyle Busch (31.23×), and Kia Sportage (23.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bristol Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.