Rascasse Audience Intelligence

Bristol Motor Speedway Audience in United States

A data profile of the people who buy, follow and care about Bristol Motor Speedway in United States — modelled from more than twelve digital signal sources. Bristol Motor Speedway has an estimated audience of 1,189,025 people in United States.

#8among Racecourse in United States#1826among POI in United States#1942in Sports

The average Bristol Motor Speedway fan in United States is 43.4 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, North Carolina, Virginia.

Top brand affinities include Kyle Busch, Daytona International Speedway, Richard Petty, with strongest over-indexing on Kyle Busch (28.59× the country average).

Demographically, the Bristol Motor Speedway audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bristol Motor Speedway fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bristol Motor Speedway profile in United States.

Audience size
1.2M
in United States
Gender
28.9%♀
71.1% male
Age
43.4
average years
Country rank
#21009
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bristol Motor Speedway fans

28.9% are female, 71.1% are male, average age 43.4.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Bristol Motor Speedway audience in United States
MetricValue
Female28.9%
Male71.1%
Average age43.4
Estimated audience size1,189,025
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Bristol Motor Speedway audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Bristol Motor Speedway audience comes from United States.

Worldwide audience distribution share by country for Bristol Motor Speedway
CountryShare
United States77.8%
Indonesia6.7%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bristol Motor Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Bristol Motor Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K12.38×
02West Virginia~20K3.44×
03Virginia~80K2.87×
04Kentucky~40K2.62×
05North Carolina~90K2.42×
06South Carolina~30K1.69×
07Ohio~60K1.59×
08Indiana~30K1.37×
09Georgia~50K1.28×
10Alabama~20K1.28×
11Maine~3K0.81×
12Vermont~2K0.81×
13Iowa~8K0.79×
14Pennsylvania~30K0.77×
15New Hampshire~4K0.77×
16Mississippi~7K0.75×
17North Dakota~2K0.75×
18South Dakota~2K0.70×
19Wisconsin~10K0.69×
20Delaware~2K0.69×
21Arkansas~7K0.68×
22Alaska~2K0.68×
23Michigan~20K0.67×
24Missouri~10K0.66×
25Nebraska~4K0.64×
26Montana~2K0.63×
27Connecticut~7K0.62×
28Kansas~6K0.62×
29Rhode Island~2K0.61×
30Hawaii~3K0.57×
31Washington, District of Columbia~2K0.57×
32Idaho~3K0.54×
33Illinois~20K0.53×
34Maryland~10K0.51×
35Minnesota~9K0.51×
36Louisiana~8K0.51×
37Oklahoma~7K0.51×
38Florida~40K0.49×
39New Mexico~3K0.49×
40Massachusetts~10K0.48×
41Arizona~10K0.47×
42New York~30K0.44×
43Colorado~8K0.42×
44Nevada~5K0.42×
45New Jersey~10K0.41×
46Utah~4K0.41×
47Oregon~5K0.40×
48Washington~8K0.35×
49Texas~30K0.31×
50California~30K0.24×
Fig. 06

Affinity by region

Affinity by region — Bristol Motor Speedway, United States
0.24×1.00×12.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bristol Motor Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bristol Motor Speedway audience
#·InterestCategoryAffinity×
01Richard PettySports42.45×
02Texas Motor SpeedwaySports31.46×
03Auto Club SpeedwaySports29.76×
04Kyle BuschSports28.59×
05Joe Gibbs RacingSports26.37×
06Daytona International SpeedwaySports24.67×
07Dale EarnhardtSports23.53×
08Bebe RexhaMusic & Radio22.87×
09Danica PatrickSports22.16×
10Erin AndrewsSports18.93×
11Indianapolis Motor SpeedwaySports15.82×
12Indianapolis 500Sports11.96×
13National Auto Sport AssociationSports10.02×
14Max VerstappenSports7.14×
15NASCARSports5.52×
16Formula OneSports5.29×
17Speedway LLCFood & Beverages4.57×
18FedExBusiness & Career3.96×
19Discount TireShopping3.34×
20AutoZoneCars & Mobility2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bristol Motor Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bristol Motor Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Convenience OrientationPREMIUM1.74×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bristol Motor Speedway audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
MindfulnessBALANCE0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bristol Motor Speedway have in United States?

Bristol Motor Speedway has an estimated audience of 1,189,025 people in United States, concentrated in Tennessee and North Carolina.

02

What is the gender split and age of Bristol Motor Speedway fans?

28.9% of Bristol Motor Speedway fans are female, 71.1% are male, with an average age of 43.4 years.

03

Which brands do Bristol Motor Speedway fans like most?

Bristol Motor Speedway fans show strongest brand affinity for Kyle Busch (28.59×), Daytona International Speedway (24.67×), and Richard Petty (42.45×) over the country average.

04

Where do Bristol Motor Speedway fans live in United States?

Bristol Motor Speedway fans in United States are most concentrated in Tennessee (reach ~300K), North Carolina (reach ~90K), and Virginia (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bristol Motor Speedway fans also like?

Beyond Bristol Motor Speedway itself, the audience over-indexes on Daytona International Speedway (24.67×), Richard Petty (42.45×), Dale Earnhardt (23.53×), and Indianapolis Motor Speedway (15.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bristol Motor Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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