Speedway LLC Audience in United States

Speedway LLC logo

Speedway LLC has an estimated audience of 12,563,157 people in United States. 42.9% are female, 57.1% are male, average age 41.2. Top regions: Ohio, Michigan, Indiana. Top brand affinities: Kwik Trip, Lukoil, Wawa Inc., Citgo, 7-Eleven.

The average Speedway LLC fan in United States is 41.2 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Michigan, Indiana. Top brand affinities include Kwik Trip, Lukoil, Wawa Inc., with strongest over-indexing on Kwik Trip (30.14× the country average). Demographically, the Speedway LLC audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Speedway LLC fans

Demographic split for Speedway LLC audience in United States
MetricValue
Female42.9%
Male57.1%
Average age41.2
Estimated audience size12,563,157

Audience persona

The typical Speedway LLC fan in United States is more male, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kwik Trip.

Top regions in United States

Top regions ranked by reach for Speedway LLC in United States
RegionReachAffinity
Ohio2,009,4995.19×
Michigan1,542,1924.69×
Indiana1,313,8535.72×
Minnesota1,061,3465.9×
New York894,1171.27×
Florida711,2360.84×
Kentucky673,4804.28×
North Carolina658,2021.74×
Illinois645,4731.54×
California419,6620.3×
Massachusetts359,2751.45×
Pennsylvania323,5080.76×
Wisconsin323,3401.71×
Tennessee316,9321.26×
New Mexico285,5314.53×
Arizona273,9931.07×
Texas195,9630.18×
New Jersey187,0310.59×
Georgia150,6090.39×
South Carolina115,0070.61×
Virginia103,4110.34×
West Virginia86,4791.48×
Utah52,2510.46×
Alabama51,9390.3×
Colorado40,3500.2×
Rhode Island35,1950.88×
New Hampshire28,2390.57×
Nevada24,3370.2×
Missouri23,0000.11×
Iowa16,1910.16×
Washington15,0580.06×
Arkansas13,6380.13×
Maryland13,4030.06×
Alaska11,7320.44×
Kansas11,2270.11×
Connecticut10,4340.08×
Oregon8,5400.06×
Louisiana8,5340.05×
Oklahoma8,2760.06×
Nebraska8,1990.13×
Delaware7,5340.22×
Mississippi7,3620.07×
North Dakota6,2080.24×
South Dakota4,4090.15×
Idaho3,6920.06×
Washington, District of Columbia2,8220.07×
Maine2,1340.05×
Wyoming1,6980.09×
Hawaii1,6700.03×
Montana1,3750.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Speedway LLC audience
BrandAffinityCategory
Kwik Trip30.14×Shopping
Lukoil112.99×Cars & Mobility
Wawa Inc.14.7×Shopping
Citgo48.07×Cars & Mobility
7-Eleven12.78×Shopping
Marathon Petroleum116.1×Cars & Mobility
Restraining Order83.94×Music & Radio
Origin Energy340.74×Home & Garden
QuikTrip13.93×Shopping
Speedway83.94×Cars & Mobility
Circle K11.85×Shopping
Sunoco15.76×Cars & Mobility
Texaco33.73×Cars & Mobility
Exxon12.72×Cars & Mobility
Phillips 6621.15×Business & Career
Ampm30.68×Food & Beverages
Chevron Corporation9.24×Home & Garden
Four Loko41.56×Food & Beverages
Filling station9.52×Cars & Mobility
Sheetz5.89×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Speedway LLC audience
TraitClusterScore
Convenience OrientationPREMIUM2.32
Price SensitivityPREMIUM1.49
Family OrientationCONSERVATISM1.43
PatriotismCONSERVATISM1.42
Career OrientationPOWER1.4
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Speedway LLC
CountryShare
United States89.9%
France2.8%
Australia1.1%

See Speedway LLC audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Speedway LLC have in United States?

Speedway LLC has an estimated audience of 12,563,157 people in United States, concentrated in Ohio and Michigan.

What is the gender split and age of Speedway LLC fans?

42.9% of Speedway LLC fans are female, 57.1% are male, with an average age of 41.2 years.

Which brands do Speedway LLC fans like most?

Speedway LLC fans show strongest brand affinity for Kwik Trip (30.14×), Lukoil (112.99×), and Wawa Inc. (14.7×) over the country average.

Where do Speedway LLC fans live in United States?

Speedway LLC fans in United States are most concentrated in Ohio (reach 2,009,499), Michigan (reach 1,542,192), and Indiana (reach 1,313,853). These three regions account for the largest share of the active audience.

What other brands do Speedway LLC fans also like?

Beyond Speedway LLC itself, the audience over-indexes on Lukoil (112.99×), Wawa Inc. (14.7×), Citgo (48.07×), and 7-Eleven (12.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway LLC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.