Rascasse Audience Intelligence

Speedway LLC Target Market in United States

A data profile of the people who buy, follow and care about Speedway LLC in United States — modelled from more than twelve digital signal sources. Speedway LLC has an estimated audience of 13,409,620 people in United States.

#258among Brand in United States#212in Food & Beverages

The average Speedway LLC fan in United States is 41.2 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, Indiana.

Top brand affinities include Kwik Trip, Lukoil, Wawa Inc., with strongest over-indexing on Kwik Trip (30.14× the country average).

Demographically, the Speedway LLC audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Speedway LLC fan in United States is more male, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Kwik Trip.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Speedway LLC profile in United States.

Audience size
13.4M
in United States
Gender
42.9%♀
57.1% male
Age
41.2
average years
Country rank
#2646
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Speedway LLC

42.9% are female, 57.1% are male, average age 41.2.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Speedway LLC audience in United States
MetricValue
Female42.9%
Male57.1%
Average age41.2
Estimated audience size13,409,620
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Speedway LLC audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Speedway LLC audience comes from United States.

Worldwide audience distribution share by country for Speedway LLC
CountryShare
United States90.3%
France2.7%
Australia1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Speedway LLC audience in United States is strongest.

Fig. 05

Top regions by affinity

Speedway LLC customers by region in United States
#RegionReachAffinity×
01Minnesota~1M5.82×
02Indiana~1.5M5.66×
03Ohio~2M5.15×
04New Mexico~300K4.76×
05Michigan~1.5M4.66×
06Kentucky~700K4.39×
07North Carolina~700K1.73×
08Wisconsin~300K1.67×
09Illinois~700K1.59×
10West Virginia~90K1.56×
11Massachusetts~400K1.51×
12Tennessee~300K1.32×
13New York~900K1.23×
14Arizona~300K0.99×
15Rhode Island~40K0.96×
16Florida~700K0.84×
17Pennsylvania~300K0.74×
18South Carolina~100K0.63×
19New Hampshire~30K0.60×
20New Jersey~200K0.54×
21Utah~50K0.41×
22Alaska~10K0.41×
23Georgia~100K0.36×
24Alabama~60K0.34×
25Vermont~8K0.34×
26Virginia~100K0.32×
27Montana~10K0.32×
28Hawaii~20K0.29×
29Delaware~10K0.29×
30North Dakota~7K0.29×
31South Dakota~7K0.25×
32Nevada~30K0.23×
33California~300K0.21×
34Maine~10K0.21×
35Colorado~40K0.20×
36Iowa~20K0.19×
37Idaho~10K0.19×
38Texas~200K0.18×
39Arkansas~20K0.18×
40Nebraska~10K0.18×
41Washington, District of Columbia~7K0.17×
42Mississippi~20K0.16×
43Kansas~10K0.15×
44Missouri~30K0.13×
45Oklahoma~20K0.13×
46Connecticut~20K0.13×
47Louisiana~20K0.12×
48Oregon~20K0.11×
49Maryland~20K0.09×
50Washington~20K0.08×
Fig. 06

Affinity by region

Affinity by region — Speedway LLC, United States
0.08×1.00×5.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Speedway LLC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Speedway LLC audience
#·InterestCategoryAffinity×
01Origin EnergyHome & Garden340.74×
02Marathon PetroleumCars & Mobility116.10×
03LukoilCars & Mobility112.99×
04Restraining OrderMusic & Radio83.94×
05SpeedwayCars & Mobility83.94×
06CitgoCars & Mobility48.07×
07Four LokoFood & Beverages41.56×
08TexacoCars & Mobility33.73×
09AmpmFood & Beverages30.68×
10Kwik TripShopping30.14×
11Phillips 66Business & Career21.15×
12SunocoCars & Mobility15.76×
13Wawa Inc.Shopping14.70×
14QuikTripShopping13.93×
157-ElevenShopping12.78×
16ExxonCars & Mobility12.72×
17Circle KShopping11.85×
18Filling stationCars & Mobility9.52×
19Chevron CorporationHome & Garden9.24×
20SheetzCars & Mobility5.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Speedway LLC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Speedway LLC audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.84×
PatriotismCONSERVATISM1.53×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Speedway LLC audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Luxury OrientationPREMIUM0.90×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Speedway LLC's target market in United States?

Speedway LLC's target market in United States covers an estimated 13,409,620 people, concentrated in Ohio and Michigan.

02

What is the gender split and age of Speedway LLC customers?

42.9% of the Speedway LLC audience are female, 57.1% are male, with an average age of 41.2 years.

03

Which brands do Speedway LLC fans like most?

Speedway LLC fans show strongest brand affinity for Kwik Trip (30.14×), Lukoil (112.99×), and Wawa Inc. (14.7×) over the country average.

04

Where do Speedway LLC fans live in United States?

Speedway LLC fans in United States are most concentrated in Ohio (reach ~2M), Michigan (reach ~1.5M), and Indiana (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Speedway LLC fans also like?

Beyond Speedway LLC itself, the audience over-indexes on Lukoil (112.99×), Wawa Inc. (14.7×), Citgo (48.07×), and 7-Eleven (12.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Speedway LLC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Speedway LLC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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