Rascasse Audience Intelligence

Filling station Audience in United States

A data profile of the people who buy, follow and care about Filling station in United States — modelled from more than twelve digital signal sources. Filling station has an estimated audience of 6,430,855 people in United States.

#129among Touchpoint in United States#217in Cars & Mobility

The average Filling station fan in United States is 42.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Michigan, Pennsylvania.

Top brand affinities include Speedway LLC, AutoZone, Reddit, with strongest over-indexing on Speedway LLC (8.09× the country average).

Demographically, the Filling station audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Filling station fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Filling station profile in United States.

Audience size
6.4M
in United States
Gender
38.5%♀
61.5% male
Age
42.6
average years
Country rank
#5401
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Filling station fans

38.5% are female, 61.5% are male, average age 42.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Filling station audience in United States
MetricValue
Female38.5%
Male61.5%
Average age42.6
Estimated audience size6,430,855
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Filling station audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Filling station audience comes from United States.

Worldwide audience distribution share by country for Filling station
CountryShare
United States21.2%
Brazil5.3%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Filling station audience in United States is strongest.

Fig. 05

Top regions by affinity

Filling station fans by region: top regions in United States
#RegionReachAffinity×
01Montana~100K7.09×
02Vermont~60K5.19×
03Iowa~300K4.95×
04Michigan~600K3.63×
05New York~1.5M3.55×
06Washington~300K2.06×
07Alabama~200K2.05×
08Pennsylvania~400K1.81×
09Kansas~90K1.75×
10Indiana~200K1.47×
11Missouri~100K1.32×
12Maryland~100K1.30×
13Mississippi~60K1.13×
14Wisconsin~90K0.94×
15Arkansas~50K0.92×
16Idaho~30K0.92×
17Illinois~200K0.90×
18Nebraska~30K0.86×
19South Carolina~80K0.83×
20Alaska~10K0.81×
21South Dakota~10K0.80×
22Virginia~100K0.79×
23North Carolina~100K0.76×
24New Hampshire~20K0.76×
25Rhode Island~20K0.75×
26Delaware~10K0.74×
27North Dakota~10K0.74×
28Hawaii~20K0.71×
29Maine~20K0.68×
30Louisiana~60K0.67×
31Washington, District of Columbia~10K0.67×
32West Virginia~20K0.66×
33Colorado~60K0.63×
34Ohio~100K0.61×
35New Mexico~20K0.61×
36Kentucky~50K0.60×
37Oregon~40K0.60×
38Oklahoma~40K0.60×
39Minnesota~50K0.54×
40Tennessee~70K0.53×
41California~400K0.52×
42Florida~200K0.51×
43Nevada~30K0.50×
44Utah~30K0.48×
45Connecticut~30K0.46×
46New Jersey~70K0.44×
47Georgia~80K0.43×
48Texas~200K0.42×
49Massachusetts~50K0.41×
50Arizona~50K0.37×
Fig. 06

Affinity by region

Affinity by region — Filling station, United States
0.37×1.00×7.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Filling station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Filling station audience
#·InterestCategoryAffinity×
01Free-ranging dogPets & Animals16.36×
02Speedway LLCFood & Beverages8.09×
03SunocoCars & Mobility4.57×
04Convenience storeFood & Beverages4.09×
05O'Reilly Auto PartsCars & Mobility3.28×
06AutoZoneCars & Mobility2.88×
07Advance Auto PartsCars & Mobility2.85×
08WrenchHome & Garden2.55×
09Wawa Inc.Shopping2.45×
10The UPS StoreShopping2.25×
11Hand toolHome & Garden2.22×
12RedditInternet & Social Media2.18×
13United Parcel ServiceBusiness & Career2.04×
14MenardsHome & Garden2.00×
15Lindsey GrahamPolitics & Society1.93×
16Breaking newsMovies & TV1.72×
17Mitch McConnellPolitics & Society1.65×
18AldiShopping1.59×
19Dollar GeneralShopping1.57×
20Sam's ClubShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Filling station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Filling station audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.59×
Need for SecurityCONSERVATISM1.43×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Filling station audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Luxury OrientationPREMIUM0.74×
TravellingTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Filling station have in United States?

Filling station has an estimated audience of 6,430,855 people in United States, concentrated in New York and Michigan.

02

What is the gender split and age of Filling station fans?

38.5% of Filling station fans are female, 61.5% are male, with an average age of 42.6 years.

03

Which brands do Filling station fans like most?

Filling station fans show strongest brand affinity for Speedway LLC (8.09×), AutoZone (2.88×), and Reddit (2.18×) over the country average.

04

Where do Filling station fans live in United States?

Filling station fans in United States are most concentrated in New York (reach ~1.5M), Michigan (reach ~600K), and Pennsylvania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Filling station fans also like?

Beyond Filling station itself, the audience over-indexes on AutoZone (2.88×), Reddit (2.18×), O'Reilly Auto Parts (3.28×), and Convenience store (4.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Filling station audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Filling station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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