Filling station Audience in United States

Filling station logo

Filling station has an estimated audience of 6,430,855 people in United States. 38.5% are female, 61.5% are male, average age 42.6. Top regions: New York, Michigan, Pennsylvania. Top brand affinities: Speedway LLC, AutoZone, Reddit, O'Reilly Auto Parts, Convenience store.

The average Filling station fan in United States is 42.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Michigan, Pennsylvania. Top brand affinities include Speedway LLC, AutoZone, Reddit, with strongest over-indexing on Speedway LLC (8.09× the country average). Demographically, the Filling station audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Touchpoint

Demographics of Filling station fans

Demographic split for Filling station audience in United States
MetricValue
Female38.5%
Male61.5%
Average age42.6
Estimated audience size6,430,855

Audience persona

The typical Filling station fan in United States is more male, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Top regions in United States

Top regions ranked by reach for Filling station in United States
RegionReachAffinity
New York1,512,1614.21×
Michigan559,9543.33×
Pennsylvania436,5932.02×
California290,3090.41×
Washington263,8702.05×
Iowa241,4424.56×
Illinois203,9430.95×
Texas182,6060.33×
Indiana172,4011.47×
Alabama171,9341.91×
North Carolina158,8490.82×
Missouri149,8711.45×
Maryland143,9251.3×
Virginia123,0790.79×
Ohio121,0600.61×
Florida94,3570.22×
Kansas82,8271.63×
Wisconsin78,7280.81×
Montana78,6114.41×
Georgia72,5090.37×
South Carolina69,8810.72×
Vermont65,4515.8×
Mississippi60,1581.14×
Tennessee57,2150.44×
New Jersey55,8920.34×
Minnesota53,7820.58×
Arkansas43,1900.82×
Massachusetts37,4580.3×
Louisiana37,4440.45×
Oregon35,4310.48×
Oklahoma31,5490.44×
Idaho30,0150.93×
Kentucky29,8360.37×
Nebraska28,1010.87×
New Hampshire23,6490.93×
Colorado21,1400.21×
Arizona16,0060.12×
South Dakota10,4250.7×
Connecticut10,0770.16×
Utah9,8200.17×
Washington, District of Columbia8,9060.46×
Nevada5,9080.09×
North Dakota5,0870.39×
West Virginia4,5830.15×
Maine4,0610.18×
New Mexico3,2960.1×
Hawaii2,9130.11×
Alaska2,2050.16×
Rhode Island2,1760.11×
Wyoming1,8700.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Filling station audience
BrandAffinityCategory
Speedway LLC8.09×Food & Beverages
AutoZone2.88×Cars & Mobility
Reddit2.18×Internet & Social Media
O'Reilly Auto Parts3.28×Cars & Mobility
Convenience store4.09×Food & Beverages
The UPS Store2.25×Shopping
Breaking news1.72×Movies & TV
Advance Auto Parts2.85×Cars & Mobility
Free-ranging dog16.36×Pets & Animals
Wawa Inc.2.45×Shopping
Sunoco4.57×Cars & Mobility
Hand tool2.22×Home & Garden
Wrench2.55×Home & Garden
United Parcel Service2.04×Business & Career
Dollar General1.57×Shopping
Aldi1.59×Shopping
Menards2×Home & Garden
Motor vehicle1.52×Cars & Mobility
Road1.85×Travel & Leisure
Grandparent1.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Filling station audience
TraitClusterScore
Convenience OrientationPREMIUM1.64
ExtroversionTHRILL1.27
Need for SecurityCONSERVATISM1.26
Quality AwarenessPREMIUM1.22
Urban LifestyleOPEN1.21
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Filling station
CountryShare
United States21.2%
Brazil5.3%
Germany5.2%

See Filling station audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Filling station have in United States?

Filling station has an estimated audience of 6,430,855 people in United States, concentrated in New York and Michigan.

What is the gender split and age of Filling station fans?

38.5% of Filling station fans are female, 61.5% are male, with an average age of 42.6 years.

Which brands do Filling station fans like most?

Filling station fans show strongest brand affinity for Speedway LLC (8.09×), AutoZone (2.88×), and Reddit (2.18×) over the country average.

Where do Filling station fans live in United States?

Filling station fans in United States are most concentrated in New York (reach 1,512,161), Michigan (reach 559,954), and Pennsylvania (reach 436,593). These three regions account for the largest share of the active audience.

What other brands do Filling station fans also like?

Beyond Filling station itself, the audience over-indexes on AutoZone (2.88×), Reddit (2.18×), O'Reilly Auto Parts (3.28×), and Convenience store (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Filling station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.