Free-ranging dog Audience in United States

Free-ranging dog has an estimated audience of 730,767 people in United States. 77.0% are female, 23.0% are male, average age 47.2. Top brand affinities: Filling station, Dog agility, Drudge Report, Petco, Fox News Channel.

Top brand affinities include Filling station, Dog agility, Drudge Report, with strongest over-indexing on Filling station (8.89× the country average). Demographically, the Free-ranging dog audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Category: Pets & Animals · Type: Topic

Demographics of Free-ranging dog fans

Demographic split for Free-ranging dog audience in United States
MetricValue
Female77.0%
Male23.0%
Average age47.2
Estimated audience size730,767

Audience persona

The typical Free-ranging dog fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Filling station.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Free-ranging dog audience
BrandAffinityCategory
Filling station8.89×Cars & Mobility
Dog agility8.3×Pets & Animals
Drudge Report5.02×Sports
Petco3.49×Shopping
Fox News Channel1.64×Movies & TV
Maine Coon5.11×Pets & Animals
Dollar General2.11×Shopping
Texas Roadhouse2.02×Food & Beverages
Real property2.62×Home & Garden
Dentistry2.62×Business & Career
Made in USA2.82×Business & Career
Menards2.35×Home & Garden
Dollar Tree1.85×Shopping
Robert Redford3.25×Movies & TV
Kroger1.97×Food & Beverages
Animal testing4.2×Politics & Society
Pet sitting3.07×Pets & Animals
Multiple myeloma awareness5.8×Health
New York Post2.83×News
Pet food1.92×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Free-ranging dog audience
TraitClusterScore
PatriotismCONSERVATISM1.86
Pet OwnershipJOY1.56
SpiritualityBALANCE1.33
Community OrientationOPEN1.31
CreativityOPEN1.19
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Free-ranging dog
CountryShare
United States26.6%
South Korea12.9%
United Kingdom9.4%

See Free-ranging dog audiences in other countries

More Pets & Animals audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Free-ranging dog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.