Rascasse Audience Intelligence

Veterinary medicine Audience in United States

A data profile of the people who buy, follow and care about Veterinary medicine in United States — modelled from more than twelve digital signal sources. Veterinary medicine has an estimated audience of 33,249,248 people in United States.

#43among Field of study in United States#549among Topic in United States#107in Business & Career

The average Veterinary medicine fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Veterinary physician, Lindsey Graham, Animal welfare, with strongest over-indexing on Veterinary physician (3.58× the country average).

Demographically, the Veterinary medicine audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veterinary medicine fan in United States is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary physician.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterinary medicine profile in United States.

Audience size
33.2M
in United States
Gender
65.0%♀
35.0% male
Age
40.6
average years
Country rank
#782
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterinary medicine fans

65.0% are female, 35.0% are male, average age 40.6.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Veterinary medicine audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.6
Estimated audience size33,249,248
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Veterinary medicine audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3916%
40-4920%
50+26%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Veterinary medicine audience comes from United States.

Worldwide audience distribution share by country for Veterinary medicine
CountryShare
United States22.9%
Brazil8.7%
Japan7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterinary medicine audience in United States is strongest.

Fig. 05

Top regions by affinity

Veterinary medicine fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M5.44×
02Arizona~1.5M2.12×
03Iowa~500K1.94×
04Michigan~1.5M1.58×
05Louisiana~600K1.43×
06Tennessee~800K1.15×
07Kansas~300K1.10×
08Utah~300K1.06×
09Texas~3M1.01×
10Oklahoma~400K1.01×
11Nebraska~200K1.01×
12Kentucky~400K0.96×
13South Dakota~70K0.96×
14Alaska~70K0.96×
15North Dakota~70K0.96×
16Virginia~800K0.95×
17Wisconsin~500K0.95×
18Alabama~400K0.95×
19West Virginia~100K0.95×
20Delaware~90K0.95×
21Vermont~60K0.95×
22North Carolina~900K0.94×
23Montana~90K0.94×
24Illinois~1M0.93×
25Idaho~200K0.93×
26Hawaii~100K0.93×
27Rhode Island~100K0.93×
28Arkansas~300K0.92×
29New Mexico~200K0.92×
30Maine~100K0.92×
31New Hampshire~100K0.91×
32South Carolina~400K0.90×
33Washington, District of Columbia~90K0.90×
34Georgia~900K0.89×
35Indiana~500K0.89×
36Ohio~900K0.88×
37Oregon~300K0.87×
38Washington~600K0.86×
39Missouri~500K0.86×
40Massachusetts~500K0.83×
41Colorado~400K0.83×
42Connecticut~300K0.83×
43Nevada~300K0.83×
44California~3M0.82×
45Maryland~500K0.80×
46Minnesota~400K0.80×
47Pennsylvania~900K0.78×
48Florida~1.5M0.75×
49New Jersey~600K0.73×
50New York~1.5M0.67×
Fig. 06

Affinity by region

Affinity by region — Veterinary medicine, United States
0.67×1.00×5.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterinary medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterinary medicine audience
#·InterestCategoryAffinity×
01Veterinary physicianPets & Animals3.58×
02Shelter DogsPets & Animals2.80×
03PoodlePets & Animals2.67×
04PetcoShopping2.61×
05Pomeranian (dog)Pets & Animals2.61×
06Chihuahua (dog)Pets & Animals2.56×
07Nancy MacePolitics & Society2.46×
08Dog harnessPets & Animals2.44×
09DachshundPets & Animals2.43×
10LabCorpHealth2.42×
11Dog healthPets & Animals2.28×
12Animal welfarePolitics & Society2.26×
13KittenPets & Animals2.24×
14Lindsey GrahamPolitics & Society1.96×
15Dog breedPets & Animals1.83×
16Melania TrumpPolitics & Society1.83×
17Hobby LobbyHome & Garden1.72×
18Mitch McConnellPolitics & Society1.66×
19LivestockPets & Animals1.65×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterinary medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veterinary medicine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.74×
Community OrientationOPEN1.45×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veterinary medicine audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.85×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veterinary medicine have in United States?

Veterinary medicine has an estimated audience of 33,249,248 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veterinary medicine fans?

65.0% of Veterinary medicine fans are female, 35.0% are male, with an average age of 40.6 years.

03

Which brands do Veterinary medicine fans like most?

Veterinary medicine fans show strongest brand affinity for Veterinary physician (3.58×), Lindsey Graham (1.96×), and Animal welfare (2.26×) over the country average.

04

Where do Veterinary medicine fans live in United States?

Veterinary medicine fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Veterinary medicine fans also like?

Beyond Veterinary medicine itself, the audience over-indexes on Lindsey Graham (1.96×), Animal welfare (2.26×), Nancy Mace (2.46×), and Petco (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Veterinary medicine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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