Veterinary medicine Audience in United States

Veterinary medicine logo

Veterinary medicine has an estimated audience of 33,249,248 people in United States. 65.0% are female, 35.0% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Veterinary physician, Animal welfare, Petco, Hobby Lobby, Dog breed.

The average Veterinary medicine fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Veterinary physician, Animal welfare, Petco, with strongest over-indexing on Veterinary physician (3.58× the country average). Demographically, the Veterinary medicine audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Veterinary medicine fans

Demographic split for Veterinary medicine audience in United States
MetricValue
Female65.0%
Male35.0%
Average age40.6
Estimated audience size33,249,248

Audience persona

The typical Veterinary medicine fan in United States is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Veterinary physician.

Top regions in United States

Top regions ranked by reach for Veterinary medicine in United States
RegionReachAffinity
California2,933,7060.8×
Texas2,881,7481.01×
Florida1,658,9780.74×
Mississippi1,656,9556.05×
Michigan1,580,8351.82×
Arizona1,516,8192.23×
New York1,240,4280.67×
Illinois1,144,0491.03×
North Carolina1,095,0271.09×
Ohio968,2250.95×
Georgia956,3400.93×
Tennessee905,6131.36×
Pennsylvania805,5890.72×
Louisiana803,5851.87×
Virginia783,2680.97×
Iowa771,4782.82×
Indiana534,2480.88×
New Jersey522,3120.62×
Massachusetts521,7200.8×
Washington507,0140.76×
Wisconsin489,8990.98×
Alabama426,9900.92×
Maryland424,6520.74×
Missouri417,2590.78×
South Carolina409,7680.82×
Colorado389,9690.74×
Oklahoma376,2501.02×
Kentucky357,4080.86×
Utah336,8241.13×
Oregon299,5610.79×
Kansas295,7671.13×
Minnesota284,7430.6×
Connecticut242,9390.73×
Arkansas217,4560.79×
Nevada176,5890.55×
Nebraska137,9580.83×
Idaho117,7050.71×
New Mexico114,7810.69×
Hawaii98,7280.69×
West Virginia96,3740.62×
New Hampshire71,7240.55×
Maine71,6880.6×
Delaware64,2380.7×
Washington, District of Columbia59,1770.59×
South Dakota56,0580.73×
Montana54,0890.59×
Rhode Island51,9430.49×
North Dakota44,1850.65×
Alaska40,3310.57×
Wyoming40,2380.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veterinary medicine audience
BrandAffinityCategory
Veterinary physician3.58×Pets & Animals
Animal welfare2.26×Politics & Society
Petco2.61×Shopping
Hobby Lobby1.72×Home & Garden
Dog breed1.83×Pets & Animals
Dog harness2.44×Pets & Animals
Poodle2.67×Pets & Animals
LabCorp2.42×Health
Chihuahua (dog)2.56×Pets & Animals
Livestock1.65×Pets & Animals
Kitten2.24×Pets & Animals
Pomeranian (dog)2.61×Pets & Animals
Shelter Dogs2.8×Pets & Animals
Nonprofit organization1.54×Politics & Society
Dog health2.28×Pets & Animals
Dachshund2.43×Pets & Animals
Cat food2.21×Pets & Animals
Dog food1.84×Pets & Animals
Concurrent Versions System1.62×Technology & Electronics
Cat play and toys2.68×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veterinary medicine audience
TraitClusterScore
Pet OwnershipJOY1.27
CreativityOPEN1.06
Community OrientationOPEN1.03
Price SensitivityPREMIUM1.01
IndividualismJOY1
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Veterinary medicine
CountryShare
United States22.9%
Brazil8.7%
Japan7.7%

See Veterinary medicine audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Veterinary medicine have in United States?

Veterinary medicine has an estimated audience of 33,249,248 people in United States, concentrated in California and Texas.

What is the gender split and age of Veterinary medicine fans?

65.0% of Veterinary medicine fans are female, 35.0% are male, with an average age of 40.6 years.

Which brands do Veterinary medicine fans like most?

Veterinary medicine fans show strongest brand affinity for Veterinary physician (3.58×), Animal welfare (2.26×), and Petco (2.61×) over the country average.

Where do Veterinary medicine fans live in United States?

Veterinary medicine fans in United States are most concentrated in California (reach 2,933,706), Texas (reach 2,881,748), and Florida (reach 1,658,978). These three regions account for the largest share of the active audience.

What other brands do Veterinary medicine fans also like?

Beyond Veterinary medicine itself, the audience over-indexes on Animal welfare (2.26×), Petco (2.61×), Hobby Lobby (1.72×), and Dog breed (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterinary medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.