Kitten Audience in United States

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Kitten has an estimated audience of 31,544,338 people in United States. 64.3% are female, 35.7% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Collectable, Combat sport, JDSU, Nebraska Cornhuskers football.

The average Kitten fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Collectable, Combat sport, with strongest over-indexing on Dog breed (1.56× the country average). Demographically, the Kitten audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Kitten fans

Demographic split for Kitten audience in United States
MetricValue
Female64.3%
Male35.7%
Average age38.2
Estimated audience size31,544,338

Audience persona

The typical Kitten fan in United States is more female, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Kitten in United States
RegionReachAffinity
California3,991,1901.15×
Texas2,444,9820.9×
Florida2,038,7640.95×
New York1,725,3530.98×
Pennsylvania1,211,1641.14×
Ohio1,074,7941.11×
Illinois942,8790.9×
North Carolina909,4520.96×
Michigan908,0261.1×
Georgia873,4900.9×
Virginia811,2081.06×
Washington806,9141.28×
New Jersey727,2620.91×
Indiana665,8201.16×
Arizona642,7191×
Massachusetts625,5441.01×
Tennessee624,2050.99×
Missouri535,8711.05×
Colorado507,4441.02×
Oregon502,4511.39×
Maryland478,3010.88×
Wisconsin475,8071×
Minnesota460,8541.02×
South Carolina445,3630.94×
Kentucky431,1071.09×
Alabama419,7840.95×
Oklahoma359,5921.03×
Louisiana321,1670.79×
Utah319,9611.13×
Connecticut313,3060.99×
Iowa277,8281.07×
Kansas277,7331.12×
Arkansas263,4051.01×
Nevada256,4620.84×
Mississippi234,7910.9×
Idaho199,6461.26×
West Virginia161,7741.1×
Nebraska153,3830.97×
New Mexico149,5900.95×
New Hampshire135,7531.09×
Maine130,4131.15×
Hawaii100,6190.74×
Rhode Island94,9030.95×
Montana92,7401.06×
Washington, District of Columbia67,7570.71×
Delaware66,3090.76×
South Dakota62,3060.85×
Alaska60,7560.9×
North Dakota58,5880.9×
Vermont55,7141.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitten audience
BrandAffinityCategory
Dog breed1.56×Pets & Animals
Collectable1.98×Kids & Family
Combat sport1.75×Sports
JDSU2.93×Business & Career
Nebraska Cornhuskers football3.43×Sports
Staycation2.95×Home & Garden
Bank account2.07×Business & Career
Home staging4.14×Home & Garden
Home equity1.55×Home & Garden
Natural rubber1.6×Cars & Mobility
John Havlicek10.4×Sports
REC TEC Grills10.62×Sports
Jesse Plemons1.92×Movies & TV
Jaws2.8×Movies & TV
Charlamagne Tha God4.59×Movies & TV
Monogram1.77×Home & Garden
Tierra Cali3.28×Travel & Leisure
Nasal cavity3.45×Health
Nipsey Hussle2.38×Music & Radio
Mangaka1.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitten audience
TraitClusterScore
Luxury OrientationPREMIUM2.96
Pet OwnershipJOY1.74
Risk AppetiteTHRILL1.51
SustainabilityBALANCE1.49
LGBTQ+ IdentityOPEN1.45
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Kitten
CountryShare
United States23.0%
Japan12.1%
China7.0%

See Kitten audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Kitten have in United States?

Kitten has an estimated audience of 31,544,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitten fans?

64.3% of Kitten fans are female, 35.7% are male, with an average age of 38.2 years.

Which brands do Kitten fans like most?

Kitten fans show strongest brand affinity for Dog breed (1.56×), Collectable (1.98×), and Combat sport (1.75×) over the country average.

Where do Kitten fans live in United States?

Kitten fans in United States are most concentrated in California (reach 3,991,190), Texas (reach 2,444,982), and Florida (reach 2,038,764). These three regions account for the largest share of the active audience.

What other brands do Kitten fans also like?

Beyond Kitten itself, the audience over-indexes on Collectable (1.98×), Combat sport (1.75×), JDSU (2.93×), and Nebraska Cornhuskers football (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.