Rascasse Audience Intelligence

Kitten Audience in United States

A data profile of the people who buy, follow and care about Kitten in United States — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 31,544,338 people in United States.

#591among Topic in United States#17in Pets & Animals

The average Kitten fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Superman, Do it yourself (DIY), with strongest over-indexing on Planet Fitness (2.45× the country average).

Demographically, the Kitten audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitten fan in United States is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Planet Fitness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitten profile in United States.

Audience size
31.5M
in United States
Gender
64.3%♀
35.7% male
Age
38.2
average years
Country rank
#853
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitten fans

64.3% are female, 35.7% are male, average age 38.2.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Kitten audience in United States
MetricValue
Female64.3%
Male35.7%
Average age38.2
Estimated audience size31,544,338
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Kitten audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3916%
40-4918%
50+22%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Kitten audience comes from United States.

Worldwide audience distribution share by country for Kitten
CountryShare
United States23.0%
Japan12.1%
China7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitten audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitten fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K1.28×
02Idaho~200K1.28×
03Washington~800K1.22×
04Maine~100K1.20×
05Kentucky~500K1.17×
06Pennsylvania~1M1.16×
07Utah~300K1.15×
08Montana~100K1.15×
09Indiana~700K1.14×
10Ohio~1M1.11×
11West Virginia~200K1.11×
12New Hampshire~100K1.11×
13Kansas~300K1.10×
14Michigan~900K1.08×
15Vermont~60K1.07×
16California~3.5M1.04×
17Missouri~500K1.04×
18Virginia~800K1.03×
19Iowa~300K1.03×
20Alabama~400K1.02×
21Wisconsin~500K1.01×
22Oklahoma~400K1.01×
23Arkansas~300K1.00×
24Nebraska~200K1.00×
25Colorado~500K0.99×
26Minnesota~400K0.99×
27Connecticut~300K0.99×
28Alaska~70K0.99×
29Massachusetts~600K0.98×
30Rhode Island~100K0.98×
31Arizona~600K0.97×
32South Dakota~70K0.97×
33South Carolina~500K0.96×
34North Dakota~60K0.96×
35North Carolina~900K0.95×
36Tennessee~600K0.95×
37New Mexico~200K0.95×
38New Jersey~700K0.92×
39New York~1.5M0.91×
40Texas~2.5M0.90×
41Illinois~900K0.89×
42Georgia~900K0.89×
43Florida~2M0.88×
44Maryland~500K0.88×
45Mississippi~200K0.88×
46Nevada~300K0.82×
47Louisiana~300K0.81×
48Delaware~70K0.80×
49Hawaii~100K0.75×
50Washington, District of Columbia~60K0.66×
Fig. 06

Affinity by region

Affinity by region — Kitten, United States
0.66×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitten audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.68×
02SaxophoneMusic & Radio3.47×
03British ShorthairPets & Animals3.45×
04Siamese catPets & Animals3.44×
05Black catPets & Animals3.29×
06Pet sittingPets & Animals3.19×
07Diaper bagKids & Family3.18×
08Art exhibitionArts & Culture2.62×
09Planet FitnessSports2.45×
10French BulldogPets & Animals2.27×
11Pet storePets & Animals2.26×
12Veterinary medicineBusiness & Career2.24×
13BulldogPets & Animals2.19×
14Pet foodPets & Animals2.17×
15Bass guitarMusic & Radio2.17×
16Fine artBusiness & Career2.04×
17MuseumArts & Culture2.02×
18Do it yourself (DIY)Home & Garden1.78×
19Harry PotterMovies & TV1.66×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitten audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.70×
PatriotismCONSERVATISM1.52×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitten audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
Need for SecurityCONSERVATISM0.84×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitten have in United States?

Kitten has an estimated audience of 31,544,338 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kitten fans?

64.3% of Kitten fans are female, 35.7% are male, with an average age of 38.2 years.

03

Which brands do Kitten fans like most?

Kitten fans show strongest brand affinity for Planet Fitness (2.45×), Superman (1.63×), and Do it yourself (DIY) (1.78×) over the country average.

04

Where do Kitten fans live in United States?

Kitten fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Kitten fans also like?

Beyond Kitten itself, the audience over-indexes on Superman (1.63×), Do it yourself (DIY) (1.78×), Diaper bag (3.18×), and Pet food (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Kitten audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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