A data profile of the people who buy, follow and care about Kitten in Spain — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 3,529,838 people in Spain.
Kitten has an estimated audience of 3,529,838 people in Spain. 65.3% are female, 34.7% are male, average age 42.3. Top brand affinities: Pet store, Stanley Cup, Pet food, British Shorthair, Superman.
Top brand affinities include Pet store, Stanley Cup, Pet food, with strongest over-indexing on Pet store (5.51× the country average).
Demographically, the Kitten audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.
The typical Kitten fan in Spain is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Kitten profile in Spain.
65.3% are female, 34.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 42.3 |
| Estimated audience size | 3,529,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Kitten audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stanley Cup | Sports | 20.00× | ||
| 02 | Cats (musical) | Music & Radio | 6.81× | ||
| 03 | Pet store | Pets & Animals | 5.51× | ||
| 04 | British Shorthair | Pets & Animals | 5.07× | ||
| 05 | Crime fiction | Literature | 4.14× | ||
| 06 | Forex Online Trading | Business & Career | 3.99× | ||
| 07 | Pet food | Pets & Animals | 3.47× | ||
| 08 | Beagle | Pets & Animals | 3.38× | ||
| 09 | Dachshund | Pets & Animals | 3.36× | ||
| 10 | Lunch | Food & Beverages | 3.21× | ||
| 11 | Labrador Retriever | Pets & Animals | 2.90× | ||
| 12 | Uniqlo | Shopping | 2.69× | ||
| 13 | Art exhibition | Arts & Culture | 2.64× | ||
| 14 | Superman | Movies & TV | 2.47× | ||
| 15 | Fine art | Business & Career | 2.29× | ||
| 16 | Natural skin care | Beauty & Wellness | 2.29× | ||
| 17 | Contemporary art | Arts & Culture | 2.20× | ||
| 18 | Veterinary medicine | Business & Career | 2.07× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 20 | Harry Potter | Movies & TV | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.45× | |
| Extroversion | THRILL | 1.67× | |
| Luxury Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Indulgence | JOY | 0.65× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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