A data profile of the people who buy, follow and care about Contemporary art in Spain — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 6,033,060 people in Spain.
The average Contemporary art fan in Spain is 41.2 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Art exhibition, Modern art, Movies, with strongest over-indexing on Art exhibition (3.53× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Contemporary art fan in Spain is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Contemporary art profile in Spain.
62.0% are female, 38.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.2 |
| Estimated audience size | 6,033,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Contemporary art audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.49× | |
| 02 | Comunidad Valenciana | ~900K | 1.28× | |
| 03 | Community of Madrid | ~1.5M | 1.27× | |
| 04 | Balearic Islands | ~200K | 1.19× | |
| 05 | La Rioja | ~40K | 1.12× | |
| 06 | Andalusia | ~1.5M | 1.09× | |
| 07 | Cantabria | ~80K | 1.00× | |
| 08 | Navarre | ~80K | 1.00× | |
| 09 | Extremadura | ~100K | 0.98× | |
| 10 | Principality of Asturias | ~100K | 0.96× | |
| 11 | Galicia | ~300K | 0.95× | |
| 12 | Region of Murcia | ~200K | 0.95× | |
| 13 | Aragon | ~200K | 0.95× | |
| 14 | Canary Islands | ~300K | 0.94× | |
| 15 | Castilla-La Mancha | ~200K | 0.93× | |
| 16 | Castile and León | ~200K | 0.91× | |
| 17 | Basque Autonomous Country | ~200K | 0.91× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.53× | ||
| 02 | Oil painting | Arts & Culture | 3.52× | ||
| 03 | Abstract art | Arts & Culture | 3.26× | ||
| 04 | Digital art | Arts & Culture | 3.25× | ||
| 05 | Modern art | Arts & Culture | 3.24× | ||
| 06 | Digital illustration | Arts & Culture | 3.22× | ||
| 07 | Watercolor painting | Arts & Culture | 3.07× | ||
| 08 | Illustration | Arts & Culture | 2.81× | ||
| 09 | Anime and manga fandom | Literature | 2.68× | ||
| 10 | Fine art | Business & Career | 2.66× | ||
| 11 | Art museum | Arts & Culture | 2.50× | ||
| 12 | Paint | Home & Garden | 2.43× | ||
| 13 | Self-love | Health | 2.29× | ||
| 14 | Museum | Arts & Culture | 2.18× | ||
| 15 | Drawing | Home & Garden | 1.93× | ||
| 16 | Modern architecture | Arts & Culture | 1.90× | ||
| 17 | Superman | Movies & TV | 1.76× | ||
| 18 | TikTok | Internet & Social Media | 1.73× | ||
| 19 | Movies | Movies & TV | 1.61× | ||
| 20 | Harry Potter | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.52× | |
| Urban Lifestyle | OPEN | 1.38× | |
| Creativity | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.82× |
Contemporary art has an estimated audience of 6,033,060 people in Spain, concentrated in Catalonia and Andalusia.
62.0% of Contemporary art fans are female, 38.0% are male, with an average age of 41.2 years.
Contemporary art fans show strongest brand affinity for Art exhibition (3.53×), Modern art (3.24×), and Movies (1.61×) over the country average.
Contemporary art fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Modern art (3.24×), Movies (1.61×), TikTok (1.73×), and Illustration (2.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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