Contemporary art Audience in Spain
Contemporary art has an estimated audience of 6,033,060 people in Spain. 62.0% are female, 38.0% are male, average age 41.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Art exhibition, Modern art, Movies, TikTok, Illustration.
The average Contemporary art fan in Spain is 41.2 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Art exhibition, Modern art, Movies, with strongest over-indexing on Art exhibition (3.53× the country average). Demographically, the Contemporary art audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Contemporary art fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.2 |
| Estimated audience size | 6,033,060 |
Audience persona
The typical Contemporary art fan in Spain is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,789,256 | 1.64× |
| Community of Madrid | 1,384,145 | 1.36× |
| Andalusia | 1,353,343 | 1.14× |
| Comunidad Valenciana | 985,481 | 1.45× |
| Balearic Islands | 263,563 | 1.56× |
| Galicia | 238,436 | 0.84× |
| Canary Islands | 235,351 | 0.78× |
| Basque Autonomous Country | 143,928 | 0.64× |
| Castile and León | 134,200 | 0.51× |
| Region of Murcia | 118,532 | 0.57× |
| Extremadura | 103,893 | 0.8× |
| Castilla-La Mancha | 98,071 | 0.4× |
| Principality of Asturias | 86,358 | 0.61× |
| Aragon | 84,758 | 0.53× |
| La Rioja | 83,135 | 2.11× |
| Navarre | 78,014 | 1.03× |
| Cantabria | 76,980 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 3.53× | Arts & Culture |
| Modern art | 3.24× | Arts & Culture |
| Movies | 1.61× | Movies & TV |
| TikTok | 1.73× | Internet & Social Media |
| Illustration | 2.81× | Arts & Culture |
| Fine art | 2.66× | Business & Career |
| Self-love | 2.29× | Health |
| Art museum | 2.5× | Arts & Culture |
| Abstract art | 3.26× | Arts & Culture |
| Museum | 2.18× | Arts & Culture |
| Harry Potter | 1.53× | Movies & TV |
| Digital illustration | 3.22× | Arts & Culture |
| Digital art | 3.25× | Arts & Culture |
| Oil painting | 3.52× | Arts & Culture |
| Watercolor painting | 3.07× | Arts & Culture |
| Superman | 1.76× | Movies & TV |
| Modern architecture | 1.9× | Arts & Culture |
| Drawing | 1.93× | Home & Garden |
| Paint | 2.43× | Home & Garden |
| Anime and manga fandom | 2.68× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.72 |
| DIY Mentality | THRILL | 1.53 |
| Urban Lifestyle | OPEN | 1.31 |
| Travelling | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Sustainability | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
See Contemporary art audiences in other countries
- Contemporary art — Germany
- Contemporary art — United States
- Contemporary art — United Kingdom
- Contemporary art — France
- Contemporary art — Italy
- Contemporary art — Brazil
- Contemporary art — Japan
- Contemporary art — South Korea
- Contemporary art — India
- Contemporary art — Canada
- Contemporary art — Mexico
More Art movement audiences in Spain
- Culinary art (10,483,418)
- Modern art (5,700,290)
- Decorative arts (5,631,564)
- Illustration (4,638,957)
- Abstract art (2,901,916)
Frequently asked questions
How many fans does Contemporary art have in Spain?
Contemporary art has an estimated audience of 6,033,060 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Contemporary art fans?
62.0% of Contemporary art fans are female, 38.0% are male, with an average age of 41.2 years.
Which brands do Contemporary art fans like most?
Contemporary art fans show strongest brand affinity for Art exhibition (3.53×), Modern art (3.24×), and Movies (1.61×) over the country average.
Where do Contemporary art fans live in Spain?
Contemporary art fans in Spain are most concentrated in Catalonia (reach 1,789,256), Community of Madrid (reach 1,384,145), and Andalusia (reach 1,353,343). These three regions account for the largest share of the active audience.
What other brands do Contemporary art fans also like?
Beyond Contemporary art itself, the audience over-indexes on Modern art (3.24×), Movies (1.61×), TikTok (1.73×), and Illustration (2.81×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.