A data profile of the people who buy, follow and care about Paint in Spain — modelled from more than twelve digital signal sources. Paint has an estimated audience of 3,426,040 people in Spain.
Paint has an estimated audience of 3,426,040 people in Spain. 58.4% are female, 41.6% are male, average age 43.7. Top brand affinities: Abstract art, Digital art, Oil painting, Art exhibition, Watercolor painting.
Top brand affinities include Abstract art, Digital art, Oil painting, with strongest over-indexing on Abstract art (4.83× the country average).
Demographically, the Paint audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Paint fan in Spain is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Abstract art.
The key figures that characterise the Paint profile in Spain.
58.4% are female, 41.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.7 |
| Estimated audience size | 3,426,040 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Paint audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Acrylic paint | Arts & Culture | 5.70× | ||
| 02 | Contemporary art gallery | Arts & Culture | 5.61× | ||
| 03 | Oil painting | Arts & Culture | 5.26× | ||
| 04 | Digital art | Arts & Culture | 4.95× | ||
| 05 | Abstract art | Arts & Culture | 4.83× | ||
| 06 | Watercolor painting | Arts & Culture | 4.41× | ||
| 07 | Plastic arts | Arts & Culture | 4.30× | ||
| 08 | Flower bouquet | Home & Garden | 3.33× | ||
| 09 | Art exhibition | Arts & Culture | 3.29× | ||
| 10 | Uniqlo | Shopping | 3.15× | ||
| 11 | Modern art | Arts & Culture | 3.03× | ||
| 12 | Art museum | Arts & Culture | 2.87× | ||
| 13 | Museum | Arts & Culture | 2.85× | ||
| 14 | Fine art | Business & Career | 2.83× | ||
| 15 | Contemporary art | Arts & Culture | 2.43× | ||
| 16 | Superman | Movies & TV | 2.30× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.98× | ||
| 18 | Renovation | Home & Garden | 1.94× | ||
| 19 | Harry Potter | Movies & TV | 1.54× | ||
| 20 | Home improvement | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.79× | |
| Individualism | JOY | 1.78× | |
| DIY Mentality | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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