Paint Audience in United States

Paint logo

Paint has an estimated audience of 32,971,112 people in United States. 56.6% are female, 43.4% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Fairy godmother, Wok.

The average Paint fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.54× the country average). Demographically, the Paint audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Paint fans

Demographic split for Paint audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.9
Estimated audience size32,971,112

Audience persona

The typical Paint fan in United States is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Paint in United States
RegionReachAffinity
California4,162,9151.15×
Texas3,632,8961.28×
Florida2,877,7851.29×
New York2,154,6061.17×
Illinois1,141,4901.04×
Georgia1,140,9831.12×
Pennsylvania1,129,2121.02×
North Carolina1,063,9371.07×
Ohio1,030,7801.01×
Arizona941,6801.4×
Michigan931,0921.08×
Virginia903,4551.12×
New Jersey896,7451.07×
Washington856,4101.29×
Tennessee689,3761.04×
Massachusetts670,0701.03×
Indiana660,4301.1×
Maryland560,1880.99×
Missouri532,4831×
Alabama531,3541.15×
Colorado514,1080.99×
South Carolina499,2791.01×
Oregon498,4791.32×
Minnesota460,1420.97×
Kentucky452,6381.09×
Wisconsin436,2330.88×
Oklahoma410,9981.12×
Connecticut324,9200.98×
Utah316,6471.07×
Nevada315,6940.99×
Arkansas287,0541.06×
Mississippi275,2491.01×
Louisiana267,2640.63×
Kansas262,4901.01×
Iowa239,0020.88×
New Mexico169,3211.02×
Idaho161,0000.97×
West Virginia156,9111.02×
Nebraska142,0760.86×
New Hampshire109,1770.84×
Hawaii107,0440.76×
Maine94,2700.8×
Rhode Island88,7780.85×
Washington, District of Columbia78,9310.8×
Montana73,6100.8×
Delaware73,2090.8×
South Dakota64,4220.85×
Alaska62,8660.89×
North Dakota53,9800.8×
Vermont45,7060.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paint audience
BrandAffinityCategory
Goop13.54×Internet & Social Media
Governor of Michigan17.57×Politics & Society
Vocal harmony9.51×Music & Radio
Fairy godmother14.75×Literature
Wok12.42×Food & Beverages
Grinch7.22×Movies & TV
Hibachi13.49×Food & Beverages
Cherish (group)18.52×Music & Radio
Google Home10.98×Technology & Electronics
headspace15.67×Health
Grace Slick13.12×Music & Radio
Hipster13.62×Politics & Society
Historic site5.81×Arts & Culture
El Paso County, Colorado15.85×Travel & Leisure
TV Fanatic11.86×Movies & TV
No Escape (1994 film)12.44×Movies & TV
Kikar HaShabbat17.68×News
Guitarist (magazine)12.11×Music & Radio
Ira Glass16.3×Music & Radio
La Jolla8.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paint audience
TraitClusterScore
DIY MentalityTHRILL1.56
Design AffinityPREMIUM1.39
ExtroversionTHRILL1.36
SustainabilityBALANCE1.23
Urban LifestyleOPEN1.22
CreativityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Paint
CountryShare
United States21.8%
United Kingdom6.1%
India5.2%

See Paint audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Paint have in United States?

Paint has an estimated audience of 32,971,112 people in United States, concentrated in California and Texas.

What is the gender split and age of Paint fans?

56.6% of Paint fans are female, 43.4% are male, with an average age of 40.9 years.

Which brands do Paint fans like most?

Paint fans show strongest brand affinity for Goop (13.54×), Governor of Michigan (17.57×), and Vocal harmony (9.51×) over the country average.

Where do Paint fans live in United States?

Paint fans in United States are most concentrated in California (reach 4,162,915), Texas (reach 3,632,896), and Florida (reach 2,877,785). These three regions account for the largest share of the active audience.

What other brands do Paint fans also like?

Beyond Paint itself, the audience over-indexes on Governor of Michigan (17.57×), Vocal harmony (9.51×), Fairy godmother (14.75×), and Wok (12.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.