Rascasse Audience Intelligence

Paint Audience in United States

A data profile of the people who buy, follow and care about Paint in United States — modelled from more than twelve digital signal sources. Paint has an estimated audience of 32,971,112 people in United States.

#554among Topic in United States#54in Home & Garden

The average Paint fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Metaphysics, Diaper bag, with strongest over-indexing on Planet Fitness (2.21× the country average).

Demographically, the Paint audience skews more female with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paint fan in United States is more female, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paint profile in United States.

Audience size
33M
in United States
Gender
56.6%♀
43.4% male
Age
40.9
average years
Country rank
#790
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paint fans

56.6% are female, 43.4% are male, average age 40.9.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Paint audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.9
Estimated audience size32,971,112
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Paint audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

21.8%

of the worldwide Paint audience comes from United States.

Worldwide audience distribution share by country for Paint
CountryShare
United States21.8%
United Kingdom6.1%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paint audience in United States is strongest.

Fig. 05

Top regions by affinity

Paint fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~900K1.31×
02Oregon~500K1.28×
03Texas~3.5M1.21×
04Florida~2.5M1.21×
05Washington~800K1.21×
06Kentucky~500K1.14×
07Oklahoma~400K1.12×
08Georgia~1M1.11×
09Virginia~900K1.11×
10Alabama~500K1.11×
11Kansas~300K1.10×
12Utah~300K1.09×
13California~4M1.08×
14Indiana~700K1.08×
15New York~2M1.07×
16Arkansas~300K1.07×
17North Carolina~1M1.06×
18Idaho~200K1.06×
19Tennessee~700K1.04×
20Mississippi~300K1.04×
21West Virginia~200K1.04×
22Michigan~900K1.03×
23New Mexico~200K1.03×
24Pennsylvania~1M1.01×
25New Jersey~900K1.01×
26South Carolina~500K1.01×
27Minnesota~500K1.01×
28Ohio~1M1.00×
29Missouri~500K1.00×
30Illinois~1M0.98×
31Massachusetts~600K0.98×
32Maryland~600K0.97×
33South Dakota~70K0.97×
34Connecticut~300K0.96×
35Nevada~300K0.96×
36Colorado~500K0.94×
37Nebraska~200K0.94×
38Alaska~60K0.92×
39North Dakota~60K0.92×
40Wisconsin~400K0.90×
41Iowa~200K0.89×
42Louisiana~400K0.88×
43New Hampshire~100K0.86×
44Delaware~80K0.86×
45Maine~100K0.84×
46Rhode Island~90K0.84×
47Montana~80K0.84×
48Vermont~50K0.82×
49Hawaii~100K0.78×
50Washington, District of Columbia~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Paint, United States
0.75×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paint audience
#·InterestCategoryAffinity×
01ClarinetMusic & Radio3.63×
02SaxophoneMusic & Radio3.51×
03FunkoKids & Family3.37×
04CelloMusic & Radio3.21×
05Diaper bagKids & Family2.84×
06MetaphysicsBusiness & Career2.48×
07Plant nurseryHome & Garden2.33×
08LumberHome & Garden2.28×
09ViolinMusic & Radio2.27×
10Tabletop gameGames2.23×
11Planet FitnessSports2.21×
12Art exhibitionArts & Culture2.21×
13NASDAQBusiness & Career2.15×
14Bass guitarMusic & Radio2.12×
15Hardware storeHome & Garden2.02×
16CarpentryHome & Garden1.85×
17InnovationBusiness & Career1.71×
18MuseumArts & Culture1.69×
19Electric guitarMusic & Radio1.67×
20Fine artBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paint audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.60×
Design AffinityPREMIUM1.32×
Urban LifestyleOPEN1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paint audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.89×
Healthy LifestyleBALANCE0.92×
SpiritualityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paint have in United States?

Paint has an estimated audience of 32,971,112 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paint fans?

56.6% of Paint fans are female, 43.4% are male, with an average age of 40.9 years.

03

Which brands do Paint fans like most?

Paint fans show strongest brand affinity for Planet Fitness (2.21×), Metaphysics (2.48×), and Diaper bag (2.84×) over the country average.

04

Where do Paint fans live in United States?

Paint fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Paint fans also like?

Beyond Paint itself, the audience over-indexes on Metaphysics (2.48×), Diaper bag (2.84×), Bass guitar (2.12×), and Clarinet (3.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Paint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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