A data profile of the people who buy, follow and care about Paint in Italy — modelled from more than twelve digital signal sources. Paint has an estimated audience of 5,242,044 people in Italy.
The average Paint fan in Italy is 42.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Art exhibition, Abstract art, Flower bouquet, with strongest over-indexing on Art exhibition (3.06× the country average).
Demographically, the Paint audience skews more female with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Paint fan in Italy is more female, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Paint profile in Italy.
55.4% are female, 44.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.2 |
| Estimated audience size | 5,242,044 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Paint audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
Where the Paint audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 1.33× | |
| 02 | Veneto | ~500K | 1.30× | |
| 03 | Sicilia | ~600K | 1.27× | |
| 04 | Campania | ~700K | 1.26× | |
| 05 | Lombardy | ~1M | 1.19× | |
| 06 | Lazio | ~700K | 1.09× | |
| 07 | Calabria | ~200K | 1.06× | |
| 08 | Tuscany | ~400K | 1.04× | |
| 09 | Emilia-Romagna | ~400K | 1.03× | |
| 10 | Piedmont | ~400K | 1.03× | |
| 11 | Marche | ~100K | 0.98× | |
| 12 | Trentino-Alto Adige/Südtirol | ~90K | 0.94× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.93× | |
| 14 | Basilicata | ~40K | 0.92× | |
| 15 | Umbria | ~80K | 0.90× | |
| 16 | Abruzzo | ~100K | 0.88× | |
| 17 | Liguria | ~100K | 0.87× | |
| 18 | Molise | ~20K | 0.84× | |
| 19 | Sardinia | ~100K | 0.80× | |
| 20 | Aosta Valley | ~10K | 0.78× |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Floral design | Home & Garden | 4.71× | ||
| 02 | Acrylic paint | Arts & Culture | 4.64× | ||
| 03 | Portrait painting | Arts & Culture | 4.56× | ||
| 04 | Leonardo da Vinci | Arts & Culture | 4.31× | ||
| 05 | Flower bouquet | Home & Garden | 4.18× | ||
| 06 | Watercolor painting | Arts & Culture | 3.97× | ||
| 07 | Abstract art | Arts & Culture | 3.95× | ||
| 08 | Plastic arts | Arts & Culture | 3.67× | ||
| 09 | Digital art | Arts & Culture | 3.57× | ||
| 10 | Oil painting | Arts & Culture | 3.54× | ||
| 11 | Art exhibition | Arts & Culture | 3.06× | ||
| 12 | Modern architecture | Arts & Culture | 2.99× | ||
| 13 | Fine art | Business & Career | 2.19× | ||
| 14 | Modern art | Arts & Culture | 1.97× | ||
| 15 | Contemporary art | Arts & Culture | 1.92× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 17 | Art museum | Arts & Culture | 1.78× | ||
| 18 | Activism | Politics & Society | 1.77× | ||
| 19 | Digital photography | Business & Career | 1.68× | ||
| 20 | Singer-songwriter | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.57× | |
| Urban Lifestyle | OPEN | 1.54× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.80× |
Paint has an estimated audience of 5,242,044 people in Italy, concentrated in Lombardy and Campania.
55.4% of Paint fans are female, 44.6% are male, with an average age of 42.2 years.
Paint fans show strongest brand affinity for Art exhibition (3.06×), Abstract art (3.95×), and Flower bouquet (4.18×) over the country average.
Paint fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~700K), and Lazio (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Paint itself, the audience over-indexes on Abstract art (3.95×), Flower bouquet (4.18×), Watercolor painting (3.97×), and Do it yourself (DIY) (1.85×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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