A data profile of the people who buy, follow and care about Paint in United Kingdom — modelled from more than twelve digital signal sources. Paint has an estimated audience of 9,280,079 people in United Kingdom.
The average Paint fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Houseplant, Fine art, with strongest over-indexing on Hobby (1.55× the country average).
Demographically, the Paint audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Paint fan in United Kingdom is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Hobby.
The key figures that characterise the Paint profile in United Kingdom.
61.4% are female, 38.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 44.6 |
| Estimated audience size | 9,280,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Paint audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
Where the Paint audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~600K | 1.45× | |
| 02 | England | ~7M | 1.41× | |
| 03 | Yorkshire and the Humber | ~1M | 1.35× | |
| 04 | East of England | ~900K | 1.12× | |
| 05 | North East | ~400K | 1.09× | |
| 06 | Wales | ~500K | 1.01× | |
| 07 | South East | ~1M | 0.94× | |
| 08 | South West | ~600K | 0.82× | |
| 09 | East Midlands | ~500K | 0.81× | |
| 10 | Northern Ireland | ~200K | 0.80× | |
| 11 | Scotland | ~700K | 0.79× | |
| 12 | North West | ~400K | 0.45× |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houseplant | Home & Garden | 2.75× | ||
| 02 | British Museum | Arts & Culture | 2.20× | ||
| 03 | Oil painting | Arts & Culture | 2.18× | ||
| 04 | Art exhibition | Arts & Culture | 2.16× | ||
| 05 | Abstract art | Arts & Culture | 2.02× | ||
| 06 | Watercolor painting | Arts & Culture | 1.96× | ||
| 07 | Fine art | Business & Career | 1.80× | ||
| 08 | Hot tub | Home & Garden | 1.78× | ||
| 09 | Esso | Cars & Mobility | 1.74× | ||
| 10 | Refrigerator | Home & Garden | 1.72× | ||
| 11 | Mobile home | Cars & Mobility | 1.71× | ||
| 12 | Wikipedia | Internet & Social Media | 1.70× | ||
| 13 | Museum | Arts & Culture | 1.70× | ||
| 14 | Art museum | Arts & Culture | 1.66× | ||
| 15 | Contemporary art | Arts & Culture | 1.66× | ||
| 16 | Etsy | Fashion & Accessoires | 1.63× | ||
| 17 | Innovation | Business & Career | 1.59× | ||
| 18 | HVAC | Home & Garden | 1.58× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Volunteering | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.42× | |
| Quality Awareness | PREMIUM | 1.36× | |
| Extroversion | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.94× | |
| Sports Activity | POWER | 0.96× |
Paint has an estimated audience of 9,280,079 people in United Kingdom, concentrated in England and South East.
61.4% of Paint fans are female, 38.6% are male, with an average age of 44.6 years.
Paint fans show strongest brand affinity for Hobby (1.55×), Houseplant (2.75×), and Fine art (1.8×) over the country average.
Paint fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Paint itself, the audience over-indexes on Houseplant (2.75×), Fine art (1.8×), Art exhibition (2.16×), and Wikipedia (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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