A data profile of the people who buy, follow and care about Hobby in United Kingdom — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 17,415,221 people in United Kingdom.
The average Hobby fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Leisure, Animal, Current events, with strongest over-indexing on Leisure (2.54× the country average).
Demographically, the Hobby audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hobby fan in United Kingdom is more female, around 43.5 years old, with strong Spirituality tendencies and a notable affinity for Leisure.
The key figures that characterise the Hobby profile in United Kingdom.
60.6% are female, 39.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.5 |
| Estimated audience size | 17,415,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Hobby audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.45× | |
| 02 | Yorkshire and the Humber | ~2M | 1.29× | |
| 03 | Wales | ~1M | 1.11× | |
| 04 | North East | ~700K | 1.10× | |
| 05 | South East | ~2.5M | 1.02× | |
| 06 | Northern Ireland | ~500K | 1.00× | |
| 07 | England | ~13M | 0.95× | |
| 08 | East of England | ~1.5M | 0.95× | |
| 09 | Scotland | ~1.5M | 0.93× | |
| 10 | South West | ~1M | 0.87× | |
| 11 | East Midlands | ~1M | 0.85× | |
| 12 | North West | ~1M | 0.52× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Image sensor | Technology & Electronics | 4.12× | ||
| 02 | Optics | Health | 3.10× | ||
| 03 | Leisure | Travel & Leisure | 2.54× | ||
| 04 | Recreation | Travel & Leisure | 2.53× | ||
| 05 | Pleasure | Politics & Society | 2.48× | ||
| 06 | Animal | Pets & Animals | 2.32× | ||
| 07 | Society | Politics & Society | 2.24× | ||
| 08 | Daily Mirror | News | 2.19× | ||
| 09 | Daily Express | News | 2.11× | ||
| 10 | Child | Kids & Family | 2.08× | ||
| 11 | Celebrity | Movies & TV | 2.06× | ||
| 12 | Money | Business & Career | 2.06× | ||
| 13 | Current events | Arts & Culture | 2.05× | ||
| 14 | X | Internet & Social Media | 2.01× | ||
| 15 | Social network | Internet & Social Media | 1.96× | ||
| 16 | Magazines | Literature | 1.96× | ||
| 17 | TV | Movies & TV | 1.89× | ||
| 18 | Photography | Arts & Culture | 1.87× | ||
| 19 | Politics and social issues | Politics & Society | 1.71× | ||
| 20 | United Kingdom | Travel & Leisure | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.86× | |
| Individualism | JOY | 1.67× | |
| Pet Ownership | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Risk Appetite | THRILL | 0.90× |
Hobby has an estimated audience of 17,415,221 people in United Kingdom, concentrated in England and South East.
60.6% of Hobby fans are female, 39.4% are male, with an average age of 43.5 years.
Hobby fans show strongest brand affinity for Leisure (2.54×), Animal (2.32×), and Current events (2.05×) over the country average.
Hobby fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on Animal (2.32×), Current events (2.05×), Child (2.08×), and Recreation (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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