Current events Audience in United Kingdom
Current events has an estimated audience of 26,114,927 people in United Kingdom. 55.5% are female, 44.5% are male, average age 45.9. Top regions: England, South East, Yorkshire and the Humber.
The average Current events fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Current events audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Current events fans
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.9 |
| Estimated audience size | 26,114,927 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,495,790 | 0.23× |
| South East | 3,735,227 | 1.06× |
| Yorkshire and the Humber | 2,725,264 | 1.3× |
| East of England | 2,500,683 | 1.05× |
| South West | 2,231,943 | 1.04× |
| Northern Ireland | 1,575,000 | 3.34× |
| East Midlands | 1,574,226 | 0.86× |
| North West | 1,492,936 | 0.53× |
| West Midlands | 1,261,814 | 1.13× |
| North East | 1,046,334 | 1.03× |
| Scotland | 734,419 | 0.31× |
| Wales | 178,994 | 0.12× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.08 |
| Indulgence | JOY | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
| Community Orientation | OPEN | 1.04 |
| Luxury Orientation | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
See Current events audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.