A data profile of the people who buy, follow and care about Current events in United Kingdom — modelled from more than twelve digital signal sources. Current events has an estimated audience of 26,114,927 people in United Kingdom.
The average Current events fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
The key figures that characterise the Current events profile in United Kingdom.
55.5% are female, 44.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 45.9 |
| Estimated audience size | 26,114,927 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Current events audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
Where the Current events audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1.5M | 2.82× | |
| 02 | Yorkshire and the Humber | ~2.5M | 1.13× | |
| 03 | West Midlands | ~1M | 1.06× | |
| 04 | South East | ~3.5M | 1.03× | |
| 05 | East of England | ~2.5M | 1.02× | |
| 06 | South West | ~2M | 1.01× | |
| 07 | North East | ~1M | 1.01× | |
| 08 | East Midlands | ~2M | 0.97× | |
| 09 | North West | ~2.5M | 0.90× | |
| 10 | Wales | ~1.5M | 0.85× | |
| 11 | Scotland | ~1.5M | 0.64× | |
| 12 | England | ~7M | 0.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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