Rascasse Audience Intelligence

Current events Audience in Brazil

A data profile of the people who buy, follow and care about Current events in Brazil — modelled from more than twelve digital signal sources. Current events has an estimated audience of 25,469,226 people in Brazil.

#32among Lifestyle cluster in Brazil#47among Topic in Brazil#2in Arts & Culture

The average Current events fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Current events profile in Brazil.

Audience size
25.5M
in Brazil
Gender
57.1%♀
42.9% male
Age
43.0
average years
Country rank
#91
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Current events fans

57.1% are female, 42.9% are male, average age 43.0.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Current events audience in Brazil
MetricValue
Female57.1%
Male42.9%
Average age43.0
Estimated audience size25,469,226
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Current events audience in Brazil
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Current events audience comes from Brazil.

Worldwide audience distribution share by country for Current events
CountryShare
United States21.3%
India6.4%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Current events audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Current events fans by region: top regions in Brazil
#RegionReachAffinity×
01Amazonas~1.5M2.96×
02Amapá~100K1.06×
03Paraíba~500K1.05×
04Federal District~400K1.01×
05Maranhão~600K1.00×
06Acre~90K1.00×
07Roraima~70K1.00×
08Goiás~1M0.99×
09Espírito Santo~500K0.99×
10Mato Grosso~500K0.99×
11Rio Grande do Norte~400K0.99×
12Alagoas~400K0.99×
13Mato Grosso do Sul~400K0.99×
14Piauí~400K0.99×
15Sergipe~300K0.99×
16Rondônia~200K0.99×
17Tocantins~200K0.99×
18Pará~800K0.98×
19Pernambuco~1M0.97×
20Ceará~1M0.97×
21Santa Catarina~1M0.96×
22Bahia~1.5M0.95×
23Rio Grande do Sul~1.5M0.95×
24Paraná~1.5M0.94×
25Minas Gerais~2.5M0.93×
26Rio de Janeiro~2M0.93×
27São Paulo~5.5M0.84×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Current events audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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