Current events Audience in Brazil
Current events has an estimated audience of 25,469,226 people in Brazil. 57.1% are female, 42.9% are male, average age 43.0. Top regions: Amazonas, São Paulo, Goiás.
The average Current events fan in Brazil is 43.0 years old, more female, and lives primarily in Amazonas. The audience is concentrated in Amazonas, São Paulo, Goiás. Demographically, the Current events audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Creativity.
Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster
Demographics of Current events fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.0 |
| Estimated audience size | 25,469,226 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Amazonas | 2,812,500 | 7.64× |
| São Paulo | 1,469,188 | 0.22× |
| Goiás | 884,200 | 0.91× |
| Minas Gerais | 833,193 | 0.32× |
| Paraíba | 829,656 | 1.62× |
| Rio Grande do Sul | 762,800 | 0.51× |
| Bahia | 759,741 | 0.45× |
| Rio de Janeiro | 753,929 | 0.32× |
| Paraná | 749,361 | 0.48× |
| Ceará | 700,927 | 0.63× |
| Pernambuco | 661,367 | 0.57× |
| Maranhão | 632,809 | 0.99× |
| Santa Catarina | 628,791 | 0.54× |
| Pará | 606,512 | 0.73× |
| Federal District | 474,020 | 1.12× |
| Espírito Santo | 455,402 | 0.86× |
| Rio Grande do Norte | 337,862 | 0.8× |
| Piauí | 273,522 | 0.77× |
| Amapá | 266,711 | 2.95× |
| Mato Grosso do Sul | 241,848 | 0.65× |
| Mato Grosso | 146,868 | 0.31× |
| Alagoas | 92,357 | 0.25× |
| Acre | 89,088 | 1× |
| Sergipe | 87,576 | 0.33× |
| Roraima | 85,638 | 1.19× |
| Rondônia | 85,623 | 0.4× |
| Tocantins | 75,178 | 0.45× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.08 |
| Creativity | OPEN | 1.6 |
| Spirituality | BALANCE | 1.58 |
| Tradition | CONSERVATISM | 1.52 |
| Family Orientation | CONSERVATISM | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| India | 6.4% |
| United Kingdom | 4.5% |
See Current events audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Current events. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.