Optics Audience in United Kingdom
Optics has an estimated audience of 10,421,299 people in United Kingdom. 59.7% are female, 40.3% are male, average age 45.4. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, TUI, DeviantArt, Vegetable.
The average Optics fan in United Kingdom is 45.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, TUI, with strongest over-indexing on Hobby (2.61× the country average). Demographically, the Optics audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.4 |
| Estimated audience size | 10,421,299 |
Audience persona
The typical Optics fan in United Kingdom is more female, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,815,974 | 0.93× |
| South East | 1,364,548 | 0.97× |
| Yorkshire and the Humber | 1,120,038 | 1.34× |
| Scotland | 1,057,517 | 1.13× |
| East of England | 1,053,920 | 1.11× |
| South West | 718,475 | 0.84× |
| East Midlands | 607,500 | 0.83× |
| Wales | 572,106 | 0.96× |
| West Midlands | 564,409 | 1.26× |
| North West | 512,782 | 0.46× |
| North East | 482,289 | 1.19× |
| Northern Ireland | 313,161 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 2.61× | Home & Garden |
| Weddings | 1.7× | Kids & Family |
| TUI | 1.72× | Travel & Leisure |
| DeviantArt | 3× | Internet & Social Media |
| Vegetable | 1.55× | Food & Beverages |
| Purchase discount | 2.79× | Shopping |
| Refrigerator | 1.66× | Home & Garden |
| Real property | 2.04× | Home & Garden |
| Crossword | 1.82× | Games |
| Home business | 2.74× | Business & Career |
| Expensive Taste | 1.72× | Business & Career |
| Lingerie | 1.69× | Fashion & Accessoires |
| Mango | 2.56× | Shopping |
| We Buy Any Car | 1.6× | Cars & Mobility |
| Mobile home | 1.62× | Cars & Mobility |
| Drinking establishment | 2.25× | Food & Beverages |
| Tax refund | 2.4× | Business & Career |
| Satire | 1.57× | Literature |
| La Roche-Posay | 3.34× | Beauty & Wellness |
| Weaving | 1.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Luxury Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.15 |
| Extroversion | THRILL | 1.15 |
| Travelling | THRILL | 1.15 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Optics have in United Kingdom?
Optics has an estimated audience of 10,421,299 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Optics fans?
59.7% of Optics fans are female, 40.3% are male, with an average age of 45.4 years.
Which brands do Optics fans like most?
Optics fans show strongest brand affinity for Hobby (2.61×), Weddings (1.7×), and TUI (1.72×) over the country average.
Where do Optics fans live in United Kingdom?
Optics fans in United Kingdom are most concentrated in England (reach 7,815,974), South East (reach 1,364,548), and Yorkshire and the Humber (reach 1,120,038). These three regions account for the largest share of the active audience.
What other brands do Optics fans also like?
Beyond Optics itself, the audience over-indexes on Weddings (1.7×), TUI (1.72×), DeviantArt (3×), and Vegetable (1.55×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.