A data profile of the people who buy, follow and care about Optics in United Kingdom — modelled from more than twelve digital signal sources. Optics has an estimated audience of 10,421,299 people in United Kingdom.
The average Optics fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Wikipedia, Refrigerator, with strongest over-indexing on Hobby (3.1× the country average).
Demographically, the Optics audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Optics fan in United Kingdom is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Hobby.
The key figures that characterise the Optics profile in United Kingdom.
59.7% are female, 40.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.4 |
| Estimated audience size | 10,421,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Optics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
Where the Optics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1M | 1.28× | |
| 02 | West Midlands | ~500K | 1.23× | |
| 03 | North East | ~500K | 1.12× | |
| 04 | Scotland | ~1M | 1.11× | |
| 05 | East of England | ~1M | 1.08× | |
| 06 | Northern Ireland | ~300K | 0.99× | |
| 07 | South East | ~1.5M | 0.98× | |
| 08 | Wales | ~600K | 0.97× | |
| 09 | England | ~8M | 0.94× | |
| 10 | South West | ~800K | 0.89× | |
| 11 | East Midlands | ~700K | 0.89× | |
| 12 | North West | ~700K | 0.66× |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hobby | Home & Garden | 3.10× | ||
| 02 | War film | Movies & TV | 2.85× | ||
| 03 | Wikipedia | Internet & Social Media | 2.74× | ||
| 04 | Adoption | Kids & Family | 2.55× | ||
| 05 | Sketch comedy | Movies & TV | 2.25× | ||
| 06 | Fish and chips | Food & Beverages | 2.22× | ||
| 07 | National park | Travel & Leisure | 2.22× | ||
| 08 | Risk management | Business & Career | 2.17× | ||
| 09 | Satire | Literature | 2.11× | ||
| 10 | Forestry | Home & Garden | 2.08× | ||
| 11 | Hot tub | Home & Garden | 2.05× | ||
| 12 | Esso | Cars & Mobility | 2.03× | ||
| 13 | Refrigerator | Home & Garden | 2.01× | ||
| 14 | Window blind | Home & Garden | 1.94× | ||
| 15 | Mobile home | Cars & Mobility | 1.89× | ||
| 16 | Mother's Day | Kids & Family | 1.87× | ||
| 17 | Motorhome | Cars & Mobility | 1.73× | ||
| 18 | Real property | Home & Garden | 1.72× | ||
| 19 | Dentistry | Business & Career | 1.58× | ||
| 20 | Volunteering | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Risk Appetite | THRILL | 1.21× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.92× | |
| Indulgence | JOY | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Optics has an estimated audience of 10,421,299 people in United Kingdom, concentrated in England and South East.
59.7% of Optics fans are female, 40.3% are male, with an average age of 45.4 years.
Optics fans show strongest brand affinity for Hobby (3.1×), Wikipedia (2.74×), and Refrigerator (2.01×) over the country average.
Optics fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Optics itself, the audience over-indexes on Wikipedia (2.74×), Refrigerator (2.01×), Esso (2.03×), and Satire (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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