Optics Audience in Italy
Optics has an estimated audience of 15,206,680 people in Italy. 52.9% are female, 47.1% are male, average age 44.3. Top brand affinities: Instant messaging, Slovenia, General practitioner, Dentistry, Expert (company).
Top brand affinities include Instant messaging, Slovenia, General practitioner, with strongest over-indexing on Instant messaging (3.19× the country average). Demographically, the Optics audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Category: Health · Type: Topic
Demographics of Optics fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 44.3 |
| Estimated audience size | 15,206,680 |
Audience persona
The typical Optics fan in Italy is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 3.19× | Internet & Social Media |
| Slovenia | 2.56× | Travel & Leisure |
| General practitioner | 3.26× | Health |
| Dentistry | 3.35× | Business & Career |
| Expert (company) | 3.01× | Shopping |
| Meat | 1.75× | Food & Beverages |
| Voucher | 2.53× | Shopping |
| Canada | 2.02× | Travel & Leisure |
| Weather | 2.59× | Home & Garden |
| Enoteca | 2.77× | Food & Beverages |
| Google Maps | 1.61× | Internet & Social Media |
| Tattoos | 1.52× | Fashion & Accessoires |
| La Dolce Vita | 5.12× | Movies & TV |
| Germany | 2.49× | Travel & Leisure |
| Library | 2.62× | Literature |
| Rose | 2.97× | Home & Garden |
| Web application | 2.75× | Technology & Electronics |
| Volunteering | 1.5× | Politics & Society |
| Accounting | 2.6× | Business & Career |
| Doctor of Medicine | 2.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Social Media Usage | JOY | 1.05 |
| Extroversion | THRILL | 1.05 |
| DIY Mentality | THRILL | 1.04 |
| Creativity | OPEN | 0.99 |
| Pet Ownership | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
See Optics audiences in other countries
More Health audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.