Optics Audience in United States

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Optics has an estimated audience of 49,134,117 people in United States. 57.5% are female, 42.5% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Israel, Nebraska Cornhuskers football, Kendra Scott, Jesse Plemons, Cam Ward.

The average Optics fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Israel (2.07× the country average). Demographically, the Optics audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Optics fans

Demographic split for Optics audience in United States
MetricValue
Female57.5%
Male42.5%
Average age41.6
Estimated audience size49,134,117

Audience persona

The typical Optics fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Optics in United States
RegionReachAffinity
California7,002,9941.3×
Texas4,861,1371.15×
New York3,379,2231.23×
Florida3,334,1401×
Illinois1,662,3101.02×
Georgia1,616,3411.07×
Pennsylvania1,504,6470.91×
Virginia1,444,8401.21×
North Carolina1,438,2930.97×
Ohio1,396,8990.92×
Michigan1,269,2380.99×
New Jersey1,241,0550.99×
Massachusetts1,134,1941.17×
Washington1,120,1911.14×
Arizona1,085,0201.08×
Tennessee972,4430.99×
Indiana852,9380.95×
Maryland832,8300.99×
Colorado822,6451.06×
Missouri731,7510.92×
Oregon679,9081.21×
Wisconsin647,5870.88×
Louisiana637,8091.01×
South Carolina629,1120.85×
Minnesota616,7910.88×
Alabama604,1160.88×
Kentucky544,1790.88×
Oklahoma535,7600.98×
Nevada516,5251.09×
Connecticut478,2800.97×
Arkansas392,9080.97×
New Mexico387,1621.57×
Utah385,6990.88×
Mississippi384,7410.95×
Kansas382,4850.99×
Iowa340,9850.84×
Hawaii223,8891.06×
Idaho217,9250.88×
Nebraska205,9730.84×
West Virginia178,1060.78×
New Hampshire177,3250.92×
Washington, District of Columbia176,3841.19×
Rhode Island158,2391.01×
South Dakota146,5591.29×
Maine139,2610.79×
Montana121,3690.89×
Delaware118,4420.87×
Wyoming86,4461.19×
Alaska85,9060.82×
North Dakota79,4150.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Optics audience
BrandAffinityCategory
Israel2.07×Travel & Leisure
Nebraska Cornhuskers football2.18×Sports
Kendra Scott1.75×Fashion & Accessoires
Jesse Plemons1.96×Movies & TV
Cam Ward1.75×Sports
Wikia1.52×Internet & Social Media
Urban horticulture1.54×Home & Garden
Jeep Wagoneer2.29×Cars & Mobility
Home staging2.09×Home & Garden
Charlamagne Tha God3.54×Movies & TV
Kento Yamazaki3.93×Movies & TV
Hayward, California3.74×Travel & Leisure
Glossier1.79×Beauty & Wellness
Jaws1.74×Movies & TV
Nipsey Hussle1.76×Music & Radio
Corona (band)1.69×Music & Radio
UK garage1.56×Music & Radio
Enrique Hernández (baseball)4.12×Sports
Vicky Kaushal3.76×Movies & TV
Holt Renfrew3.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Optics audience
TraitClusterScore
ExtroversionTHRILL1.28
DIY MentalityTHRILL1.09
SustainabilityBALANCE1.08
CreativityOPEN1.08
Sports ActivityPOWER1.08
Price SensitivityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Optics
CountryShare
United States21.6%
Italy6.7%
Brazil4.6%

See Optics audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Optics have in United States?

Optics has an estimated audience of 49,134,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Optics fans?

57.5% of Optics fans are female, 42.5% are male, with an average age of 41.6 years.

Which brands do Optics fans like most?

Optics fans show strongest brand affinity for Israel (2.07×), Nebraska Cornhuskers football (2.18×), and Kendra Scott (1.75×) over the country average.

Where do Optics fans live in United States?

Optics fans in United States are most concentrated in California (reach 7,002,994), Texas (reach 4,861,137), and New York (reach 3,379,223). These three regions account for the largest share of the active audience.

What other brands do Optics fans also like?

Beyond Optics itself, the audience over-indexes on Nebraska Cornhuskers football (2.18×), Kendra Scott (1.75×), Jesse Plemons (1.96×), and Cam Ward (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.